LeafletsLeaflets

Business Business LeafletLeaflet

DefinitionDefinition

A business leaflet is a small, often folded folded piece of printed paper, advertisingadvertising something. It is used to promotepromote your business. You can write a business leaflet to:

1) advertise a new companycompany,

2) advertise a kind of new goodsgoods,

3) advertise the business lineslines of service,

4) persuade people to buybuy your goods,

5) persuade people to acceptaccept your service, etc.

FunctionFunction

A business leaflet is used to …

Advertise something…

promote the business…

persuade people to do sth…

______ ______ Blossom Inspiration for GirlBlossom Inspiration for Girl

The idea and exercises devised by blossomThe idea and exercises devised by blossom…………

______ ______ Participation in the blossom program encouragesParticipation in the blossom program encourages……

Blossom’s personal and social developmentBlossom’s personal and social development…..…..

______ ______ Pam Flynn 07833 612 997Pam Flynn 07833 612 997

______ ______ www.BlossomBeinspired.comwww.BlossomBeinspired.com

______ ______ Info@BlossomBeinspired.com

What can we get from the leaflet? What can we get from the leaflet? HeadlineHeadline

BodyBody

TelephoneTelephone

AddressAddress

E-mailE-mail

Structure of the leaflet contentStructure of the leaflet content

According to text in the leaflet, how many parts are there in the leaflet content and what are they?

HHeadlineeadline

BBodyody

AAddressddress

TTelephoneelephone

EE-mail-mail

HB+ATE

HURRY HURRY BACK!BACK!

竹升面是广州的一种独特风味的面条，至今100 多年的历史。它源自广州西关地区 , 口感

爽滑、有嚼劲 , 驰名省港澳 .

地址：广州市江南西路紫丹街 38 号电话： 020-84526072Email ： bpn@sina.com

Bamboo Pole NoodleBamboo Pole Noodle

Bamboo pole noodle, Bamboo pole noodle, which has a history of mwhich has a history of more than 100years,ore than 100years, is special noodle in Guangzh is special noodle in Guangzhou. ou. Originating from Xinguan District in GuangzOriginating from Xinguan District in Guangzhou,hou, it is springy, smooth and chewy. It is well it is springy, smooth and chewy. It is well known in Guangdong Province, Hongkong and known in Guangdong Province, Hongkong and Macao.Macao.

Bamboo Pole NoodleBamboo Pole Noodle

Bamboo pole noodle is special noodle in Guangzhou. Bamboo pole noodle is special noodle in Guangzhou. It has a history of more than 100years. It originates frIt has a history of more than 100years. It originates from Xinguan District in Guangzhou. It is springy and som Xinguan District in Guangzhou. It is springy and smooth. It is chewy. It is well known in Guangdong Prmooth. It is chewy. It is well known in Guangdong Province. It is well known in Hongkong and It is well knovince. It is well known in Hongkong and It is well known in Macao.own in Macao.

Address: No.38 Zidan Street, Jiangnan South Address: No.38 Zidan Street, Jiangnan South Road, GuangzhouRoad, Guangzhou Tel: 020-84526072Tel: 020-84526072 E-mail: E-mail: bpn@sina.com

Bamboo Pole NoodleBamboo Pole Noodle

The content should beThe content should be

1. Structure Complete --Containing five parts

(headline, body, address, E-mail and telephone )

2. Language 1)Clear 2)Concise (use Attributive Clause,

Gerundial Phrases,…) 3)Persuasive (persuade or attractive

people to buy the thing)

Authentic Communication—training courses in Manchester

Nephrotic Syndrome—an illnessFilmi Game– can be broadcastedin DVD Cycle Rides in Market towns

Bollington Discovery Centre --- a place where we can get fun.

Let’s guess…Let’s guess…

ContestContest

Make a leaflet for a Speciality

AA BB

CC DD

Situation 1Situation 1

Xin Ken Lotus RootsXin Ken Lotus Roots

Situation 2Situation 2

Wan Qing Sha BananaWan Qing Sha Banana

Situation 3Situation 3

Fermented Bean CurdFermented Bean Curd

Situation 4Situation 4

Ginger MilkGinger Milk

The Art of Leaflet Design The Art of Leaflet Design

not too big, not too small.( It will be better if it can be stored in a purse or pocket)

well utilize the space , highlight the key points.

complete, clear , concise, persuasive free from any mistakes. (bad grammar and

spelling mistakes) sturdy (the ink and paper chosen for the leaf

let ) special, attractive (fit for your goods)

2) Space:

4) Mistakes :

1) Size:

5) Material:

6) Shape:

3)Content/ Message:

7) Cost: Let less, the better

SpaceSpace

ShapeShape

Leaflets summaryLeaflets summary

1. Definition2. Function3. Structure4. The Art of Leaflet Making

HomeworkHomework

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