Lloyds Bank UK Business Digital IndexBenchmarking the digital maturity of small and medium-sized enterprises and charities in the UK

Richard HubbardProgramme Director – Go ON UKJune 2014

e.g. Broadbande.g. Websitee.g. IB usage

Exec summary‘Measures the digital maturity of businesses and charities in the UK, split by firmographics and compares results to their success and attitude’

SME customer data from LBG

Customer data from surveys

(1,988)

Environmental data+ + =

Lloyds Bank UK business digital index

4 main points1. Created following the success of the Optimisa research2. Working in partnership with Accenture and Go ON UK to deliver the index3. First to market – no one else has a way of demonstrably measuring digital maturity4. Commitment to evolve, enrich and deliver on an annual basis

Background: How the index came about

UK Business

Digital Index

Public launch of Optimisa(Feb ‘13)

Go ON UK

launch(Nov ‘12)

Booz & Co

(Nov ‘12)

Optimisa(Oct ‘12)

Key audiencesGo ON UK

Key source of intelligence to drive strategy Helps to prove baseline level of digital maturity and digital skills Informs post delivery impact of strategy

Government Enabler for investment policy Prove benefits of government policy Key to predicting patterns in SME growth and digital growth Identify hot spots or regions of concern for digital penetration

SMEs Helps SMEs understand how success can be driven by digital adoption Helps SMEs identify the barriers to digital adoption Helping Britain Prosper

The index: 100 for the UK

7Key segments

100UK average score

DistBroad distribution

Key findings: Digital skills and training

31%Have basic online skills

¾Not investing in

improving digital skills

1 in 4Are not seeking any

help

25%Don’t know what

support they need

Key findings: Attitudes

29%Said being online was not relevant to them

2%Cite connectivity as a barrier to doing more

35%Doing all they can

online

Key findings: Use of digital

50%Have a website!

11%Said they have no

access to the internet

1 in 5Allow payments from

their website

Key findings: Digital demographics

1Employers with 1 employee are

digitally disabled

OlderOrganisations are less digitally

mature

CharitiesAre least digitally mature sector

B2CArts, Education and admin services are more digitally

mature then B2B

Where to find the report

Click HERE