LMAtech2014 - I Spy with my Legal Eye: Eye-Tracking Technology - Murphy

Date post:	28-Nov-2014
Category:	Education
Upload:	lmabayarea
View:	33 times
Download:	1 times

Download Report this document

Share this document with a friend

Description:

What online content motivates viewers to act? This session will identify what content users seek, how a firm’s website can effectively communicate such, and how to develop a strategy that utilizes technology to measure a site’s ability to do so. This will be demonstrated utilizing Boston Interactive’s Eye Tracking Lab, a system that provides the technology to visualize user interaction. Attendees will learn how to: Develop specific Key Performance Indicators that map to business goals Design best practices for delivering effective calls to action and behavioral cues Implement actionable strategies on their current websites to improve overall performance and effectiveness Balance creative design and content to meet audiences’ interests

Embed Size (px):

Popular Tags:

eye trackingscan paths

legal eye

website todayvisit

founderchuck murphy

I Spy With My Legal Eye

Transcript

1. I Spy With My Legal Eye

2. CEO and FounderCHUCK MURPHY 3. KPIs 4. EYE TRACKING 5. Eye TrackingHEAT MAPS 6. Eye TrackingHEAT MAPS 7. Eye TrackingHEAT MAPS 8. Eye TrackingHEAT MAPS 9. Dove ScreenshotEye TrackingHEAT MAPS 10. Dove Heat MapEye TrackingHEAT MAPS 11. Eye TrackingSCAN PATHS 12. Eye TrackingSCAN PATHS 13. Eye TrackingSCAN PATHS 14. Eye TrackingSCAN PATHS 15. Eye TrackingSCAN PATHS 16. Eye TrackingSCAN PATHS 17. Thank youMeasure Your Website TodayVISIT OUR BOOTH

LMAtech2014 - I Spy with my Legal Eye: Eye-Tracking Technology - Murphy

Education