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Asia’s International Conference & Exhibition for Retail, eCommerce, Logistics and Parcel Industries
19 – 20 March 2015 MAX Atria @ Singapore EXPO
REPORTPOST EVENT
Organised by:
REPORTPOST EVENT
ContentsPage
LMFAsia at a Glance 1
Exhibitor Statistics 3
Exhibitor Product Categories 4
Exhibitor Survey Results 4
Exhibitor Testimonials 5
Visitor Statistics 6
Visitor Survey Results 6
Industry Insights 7
Conference Delegate Testimonials 9
International Advisory Panel 10
Featured Speakers 10
Supporting Activities 11
Partners & Sponsors 12
LMFAsia 2016 Overview 13
REPORTPOST EVENT 1
LMFAsia at a Glance
44 Industries
11Platformin Across MAX Atria @ Singapore EXPO
38 Exhibitors38
1,200Over Attendeesfrom more than
560 Companies and 28 Countries, with over
600 Business Connections made
1,200
64 Speakers 64from Countries19
99 International Advisory Panellist
Representing 4 Industries across 30 Conference Sessions
comprising of 2 Tracks, 5 Keynotes, 5 Panels, 2 Forums/Roundtables
Supporting Organisations14 Media Partners11
19 – 20 March 2015 MAX Atria @ Singapore EXPO
REPORTPOST EVENT 2
Themed “eCommerce Beyond Borders”, LMFAsia 2015 was held from 19-20 March at MAX Atria @ Singapore
EXPO. The region’s leading brands in retail, eCommerce, logistics and fulfilment came together, concluding successful
discussions which resulted in potential collaborations as well as improved measures for last mile fulfilment in the region.
LMFAsia’s success is attributed to the fact that more than 600 business connections were made over the course of the
event, together with a robust speaker lineup, along with a strong showing of multinational exhibitors and sponsors who
gave their full support to the event.
Some of the highlights at LMFAsia were the discussions around leveraging technology to measure the performance
of different fulfilment service providers; extending the growth of eCommerce beyond tier-1 cities in countries such as
India, Vietnam, Thailand and the Philippines; and strengthening collaboration between industry players. The exponential
growth of eCommerce underscores the need for industry players to gather and moot objectives with the purpose of
gaining a deeper understanding of the consumer. This knowledge will help enable sustained growth across last mile
fulfilment touch-points, which in turn will enhance the consumer experience.
REPORTPOST EVENT 3
10Overseas Exhibitors
70Immediate
interest in Rebooking
for 2016
%25Local Exhibitors
EXHIBITORStatistics
Gold Sponsors Silver Sponsors7 35
Exhibitors
19 – 20 March 2015 MAX Atria @ Singapore EXPO
REPORTPOST EVENT 4
& Service Providers
Operators
Logistics Companies (3PL)
Providers
Top 5 markets exhibitors hope to serve?
EXHIBITORProduct Categories
EXHIBITORSurvey Results
94% of exhibitors were pleased with the flow of traffic
of leads with an average of 26 leads per exhibitor70%
leadsTop exhibitor
generated approximately 100
REPORTPOST EVENT 5
“
“ “We are very excited about Last Mile Fulfilment Asia here. The main reason why is because it brings together all the various industry players, and more importantly for us, our current
clients and also future prospects that we can actually engage in and educate them about our eCommerce and end-to-end eCommerce services. Key takeaway is that Asia isn’t that simple as, for
example, the US and the Europe. You know the market is very fragmented so you have to consider each individual country separately, and you need to develop a very sophisticated strategy to enter
the Asia eCommerce market. We will definitely be back for next year.”
EXHIBITORTestimonials
Marcelo Wesseler Chief Executive Officer, SingPost eCommerce
“Renault is participating in the Last Mile Fulfilment Asia because this is the last chain in the distribution channel where transportation plays a key role. We are looking forward to this event as a platform to showcase how our vehicles can support the logistical demand for all the businesses here.
Kevin Tang Managing Director, Infiniti & Renault, Wearnes Automotive Pte. Ltd.
“There are still a lot of gaps when it comes to serving the industry especially the solutions for eCommerce. When it comes to the infrastructure of Last Mile Fulfilment, there are a lot of obstacles
which needs to be put away, and I believe pointing theses out and letting companies work on a solution to close the gaps will definitely help. Last Mile Fulfilment Asia is taking place for the first time and obviously, when you are part of the inaugural edition, you are a bit curious concern if it actually helps. So far I saw a lot of great companies here, a lot of brands coming, senior people, so from that
perspective it was definitely a highlight”
Mitat Aydingag Head of arvato SCM/eCommerce Asia, arvato Bertelsmann
“Schaefer, as a supplier of inter-logistic solutions is actually just the layer before the Last Mile but the players are the same. So we believe that exhibiting here is a good forum for us to present our
solutions to the supply chain players. I think it’s a good forum for the industry to come together to exchange their ideas. Asia is moving very heavily and the eCommerce is taking over. There will be a
lot of changes in the future, and this provides a good platform to discuss this. We attended the conference as a speaker and gave us good opportunity to show the eCommerce business the supply
chain players in Asia how systems, inter-logistic can be improved with little investments to suit the Asian market.”
Carsten Spiegelberg General Manager, System & Automation, SSI Schaefer Asia
“I really think the event has been tremendous. There’s companies from all over Asia, and I think that’s the key thing that it is not just in Singapore, but also companies represented from many
countries around the pan-asia region. I really like this booths here, the booths section so we can walk around and meet and talk to people from different service providers and retailers, and just learn
about how everybody can contribute to the fulfilment industry. One key takeaways is that are many opportunities and this industry is only going to get bigger. My guess is that we will be very busy
helping many clients who have come to this event with their shipping insurance.”
Anthony O’Brien Head of Marine Insurance, Asia Pacific, ACE Group
“The event exceeded my expectations. It’s a great event and we didn’t expect such a huge crowd for the first edition. So I think, well done. The benefits are self-explanatory, not only do we get
to meet up with e-retailers, found key partners, but most importantly we managed to build network and get connected to industry players in the region to create a better platform to support the growth
of eCommerce in this region. We will be back for 2016!”
Tommy Yong Chief Executive Officer & Co-Founder, I store I send
“We want to be part of this conference going forward and we look forward to seeing how over the years this industry and the topics will evolve and what kind of impact we can have as DHL
on the development of the industry here in SEA.”
Dr. Arne Jeroschewski Vice President, Corporate Development, DHL eCommerce Asia Pacific
19 – 20 March 2015 MAX Atria @ Singapore EXPO
REPORTPOST EVENT 6
Industry Breakdown
Brand Owner8%
eCommerce16%
Retailers 13%
Equipment & Solutions Provider8%
Fulfilment / Distribution Centres9%
Logistics & Transportation
21%
Postal / Parcel Delivery
8%
Government4%
Venture Capitalist / Investor
2%
Others11%
Title Breakdown
Others15%
CEO/President/COO/MD15%
Top Management5%
EVP/SVP1%
VP/DIRECTOR25%
Manager39%
Objectives for visit
Others8%
Attend the conference21%
Evaluate event for future show participation3%
Learn what’snew in the industry30%
Meet suppliers andindustry experts
34%
Source for newproducts
and services4%
Warehouse Accessories 4%8%
7%6%
5%5%
8%5%
4%4%
14%9%
4%9%
4%5%
Technology Solutions SystemStorage Solutions
Reverse Logistics SolutionsRegional SolutionsPayment Solutions
Parcel Courier Delivery CompaniesPackaging Solutions
Omni-channel SolutionsMaterials Handling Equipment
Last Mile TransportationFulfilment CentresFinancial Solutions
Automation Equipment SystemsOthers
Cross-border Solutions
Products & Solutions Sought for
Meet suppliers andindustry experts
Top 3 channels which visitors learnt about LMFAsia
Internet Direct Mailers
will recommend LMFAsia to a business associate or colleague93%will attend the next edition of LMFAsia89%are happy with the overall value received from attending LMFAsia 201583%
VISITORStatistics
VISITORSurvey ResultsTop 10 countries visitors are
targeting to expand to:
REPORTPOST EVENT 7
Same Day Delivery in the Fragmented Asia Market
Unlike in other developed regions in the west, realising full end-to-end last mile fulfilment has generally been an uphill
struggle in the context of Asia’s complex and fragmented terrain. The range of marketplaces and retail channels in each
country with different currencies, policies, pricing, and fulfilment conditions presents complexities which brands and retailers
have to navigate and manage.
The challenges with fulfilment and delivery of online goods in a timely fashion are abound, thereby limiting industry growth
and cross-border market development. If these challenges can be addressed and a common understanding gained of the
range of marketplaces and retail channels in each country, the eCommerce, retail and fulfilment industries’ tremendous
growth potential can be realised.
Some of the key issues unique to Asia are:
1. Payment – It is a constant issue as Cash on Delivery is the preferred and most widely used mode of payment in Asia, with the exception of a few developed markets.
2. Customs clearance – The
for cross border movement across Asia increases the magnitude of tax issues, impact on delivery schedules and reverse logistics for return goods
3. Cost of fulfilment – The consumers in Asia are aware of the various options that are available in developed eCommerce markets, thus their demands are constantly evolving for better, faster and cheaper or even
Collaborating to compete
Retailers and brand owners have started adjusting their current warehouse system or their current supply chain logistics system to address the need for Omni-channel
their offshore manufacturing facilities into a drop shipping point for online
orders that are closer to certain markets
countries.
Some have started to co-invest in
their international customers’ orders in less than 2 days, as accurate and timely
will not only satisfy their customers but also minimise returns and cancellations as well.
There are several players in the industry. First, the global integrators
been doing the worldwide delivery for years. They do have the infrastructure and the networks to maximise the potential.
who have been in the last mile industry due to the nature of their business. These postal agencies such as SingPost, Australia Post have re-invented themselves to address the needs
key challenges are the cross border
partners will be the key.
Lastly, we have large domestic
courier companies and niche companies that address certain industries very well.
The strategy that really stands out is collaboration, because no single company can service every last mile in an effective manner.
Platform to enable cross borders eCommerce fulfilment
To pave the way for increased cross-
event, developed by SingEx Exhibitions, serves as a dedicated platform that brings together the retail, eCommerce, logistics and parcel industries to discuss business opportunities, forge strategic partnerships, develop thought leadership and exchange market intelligence.
The inaugural edition was a
ecosystem as it successfully built dialogue to deepen understanding
industries and countries within the region. It attracted over 1,200 senior management attendees representing over 560 companies from 28 countries, in addition to 60 speakers and 38
19 – 20 March 2015 MAX Atria @ Singapore EXPO
REPORTPOST EVENT 8
What is Last Mile Fulfilment
delivery into the hands of the consumer. Although the last mile delivery is ideally
receiving the products desired.
the rise of eCommerce and change in demographics, consumer needs altered the
consumer needs. This is also fast becoming the key and cornerstone for retailers in developing a successful Omni-channel retail strategy.
State of the Last Mile Fulfilment sector
be established, certain retail activity such as, the catalogue shopping industry in the United States or the home shopping networks in
as it provides the volume
for companies to invest in creating the infrastructure for
as eCommerce came either right after organised retail and for some markets,
industry in Asia.
Written by –
LEE Jeong Hoon Project Director,
& Assistant Director (Business Development), SingEx Exhibition Ventures Pte Ltd
exhibitors, and made over 617 business connections.
Building on the intentions to bring about greater growth and opportunities for cross-border eCommerce, new
needs of the perishables players and
will be included in the next edition taking place from 3rd to 4th March 2016. Attendees can expect dialogue with an international delegation, discussion of
and a larger display of innovations and solutions.
REPORTPOST EVENT 9
“
“
LMFAsia 2015 provided 2 conference tracks, promoted dialogue through the panels and high level keynote sessions, focussed a
CONFERENCEDelegate Testimonials
“This event promise a lot of speakers that are very knowledgeable about the industry. The presentations are very informative, I find them very good. They are not trying to sell per
say, but they are sharing their experience and know-hows about the products and industry. Through this I gain a lot of interesting insights into how we can run our supply chain.”
Long WongChief Operating Officer, U-Cosmetics
“I very much enjoy the country panels, where we had a very good blend of players who presented their problems and the solutions for each of the markets for example, The Philippines
and Thailand. I met a new potential partners and I learnt about their ideas, their innovations and thought was very interesting.”
Pierre PoignantRegional Chief Operating Officer, Lazada Group
“I really enjoyed the friendly debates in the panel sessions between the different speakers and I think that gives a very wholesome view of the industry as well as the exchange
of experiences etc. I gained a lot of different perspective from them, in terms of running a business and understand what is happening in the region.”
Beatrice TanFounder, Klarra
“The session that I enjoyed the most was the panel discussion as it creates the opportunity for dialogue. There are many intelligent people, smart people, and experienced
people here who have the ability to actually engage in a conversation, with the public, meaning the participants and the audience. That’s very powerful.”
Misko KanckoDirector of Strategy & Programs, Canada Post Corporation
“It’s a great place to come and see a wide variety of speakers in various different industry present great information on the trends in the industry. It’s been great so far. I like the
shorter sessions in the breakout tracks and having some really great keynote speakers and panels as well covering a variety of different topics.”
Ronan HurleyChief Operating Officer, Luxola
“I think the round table session was good and the lunch forum gave a good vision on globalisation and how to scale and work your business. Besides that, I would say that the
opening keynote was interesting getting perspectives on how to grow and scale businesses in general and how partnerships and disruptive ways of doing businesses can affect the growth
of your business in the long run.”
Martin Toft SorensenCo-Founder & Managing Director, WearYouWant
“Simply the theme of the event, Last Mile is so important. It does not matter how you can handle the warehouse if you cannot get the products out to consumers. It has been really great, very well
arranged, and very professional. The activities and the different themes have been very spot on for what I am what I am looking for. Especially the panel on China and the cross borders tracks that
are really interesting and gave a lot of deep insights into the different aspects.”
Jorgen BagerSenior Director, Distribution Asia & Pacific, Operations, Lego
19 – 20 March 2015 MAX Atria @ Singapore EXPO
REPORTPOST EVENT 10
INTERNATIONAL Advisory Panel
FEATURED Speakers
Dr. Arne JEROSCHEWSKI Vice President, Corporate
Development, DHL eCommerce Asia Pacific
Misko KANCKO Director of Strategy &
Programs, Canada Post Corporation
Adrian VANZYL Chief Executive Officer &
Co-Founder, Ardent Capital, Thailand
Magnus GRIMELAND Group Managing Director,
Zalora
GOH Mui-Fong Partner and Transportation
Practice Lead APAC, A.T. Kearney
Mitat AYDINDAG Head of arvato SCM/
eCommerce Asia, arvato Bertelsmann
Alan WONG Group Vice President,
S.F. Express Co. Ltd
Marcelo WESSELERChief Executive Officer, SingPost eCommerce
Malcolm SULLIVAN Vice President of Marketing
& Customer Experience, Asia Pacific Division,
FedEx Express
Paul SRIVORAKUL Group Chief Executive Officer, aCommerce &
Chairman, Ardent Capital
Bede MOORE Co-Founder,
Vela Asia
PC SHARMA President & Chief Executive
Officer, TCI XPS, India
Miguel Angel A. CAMAHORT
President and Chief Operating Officer, LBC
Express, The Philippines
Pawoot PONGVITAYAPANU
Managing Director and Founder, TARAD.com
Le Duc ANH Deputy Chief of Online
Public Services Division, Vietnam E-Commerce & Information
Technology Agency (VECITA), Ministry of Industry & Trade, Vietnam
Philips YU Chief Operating Officer,
LovableCommerce Corporation
Pierre POIGNANT Regional Chief Operating
Officer, Lazada Group
Long WONG Chief Operating Officer,
U-Cosmetics, China
Sundeep MALHOTRAFounder & ChiefExecutive Officer,
HomeShop18, India
REPORTPOST EVENT 11
Business Matching Programme
19 – 20 March 2015 MAX Atria @ Singapore EXPO
Facilitated through a business matching web portal made more than 600 business connections.
Hosted Buyer Programme
Pre-event Networking Dinner
Industry Networking Night
exhibitors.
Provided a platform for high level strategic networking among industry leaders and key partners of LMFAsia 2015 (By invitation only)
Allows industry Players to network with one another and build relationships in a relaxing and fun atmosphere
REPORTPOST EVENT 12
Supporting Organisations:
Media Partners:
Gold Sponsors:
Silver Sponsors:
Industry Night Sponsor: Held in:Organised By:
Knowledge Partner:Strategic Partner: Partner Event:
Thank you for making LMFAsia 2015 A Success!
LMFAsia 2015Partner & Sponsors
REPORTPOST EVENT 13
3 – 4 March 2016 Singapore EXPO
Last Mile Fulfilment 2016Events at a Glance
International Conference
Site Visits
Hosted Visitors Programme
Industry Networking
Exhibition Showcase
Business Matching
REPORTPOST EVENT 14
LMFAsia 2016 International Conference
to over 500 senior delegates from the Retail, eCommerce, Logistics and Parcel industries.
achieved in 2015 for seamless cross border eCommerce. Through the dialogues, delegates can learn how to leverage on
forefront of the latest innovations and solutions in the market.
More than 70 international leading speakers will address key themes through an array of keynotes, panel discussions,
Retailer Shoutout: Challenges & Partnerships in FulfilmentRetailers call for collaboration and solutions based on the
Retailers Perspectives: Fulfilment Strategies
& Collect, Reverse Logistics, Offline to Online, Online to Online and more.
European Insights: Retailer & Fulfilment Centre
Market
Asian Government Policies: Support for Cross Border eCommerceDeep dive into the policies that supports cross border eCommerce in Asia by various regional government bodies
Country Focussed Track
realities of operation in countries such as Australia, China, India, Indonesia, Malaysia, Singapore, The Philippines, Vietnam
Innovations & Solutions Track
Processing, Shipping, Returns Processing and many more
Investment in FulfilmentUncovering the investment opportunities within the
Future State of Last Mile FulfilmentExplore collaborative opportunities for the development
Cold Chain LogisticsInsights to developing successful Pharmaceutical, Grocery and Food delivery
NEW
NEW NEW
REPORTPOST EVENT 15
3 – 4 March 2016 Singapore EXPO
LMFAsia 2016Exhibition
retailing
Independent home grown brands to meet marketplace operators to expand regionally
Exhibition Showcase
Launch Pad @ Showcase
Transportation & Storage Solutions Providers
Conference Delegates & Trade Visitors
Cold Chain Fulfilment Solutions
Delivery & Courier Companies
Postal Agencies &Global Integrators
Technology & Innovation PavilionFulfilment Centres
Retailers & Brands Marketplace
Innovative Products, Services & Solutions
achieve greater business exposure and opportunities through our array of
For more information, please contact
Email: [email protected] | Tel: +65 9339 4513
REPORTPOST EVENT 16
For sponsorship & exhibition information:[email protected] | +65 9109 6132
For speakers & conference information:[email protected] | +65 9023 6041For media & marketing information:[email protected] | +65 9456 8609
Connect with us at:
www.lmfasia.com
#LMFAsia