Room Layout For presenting my pitch I had to make sure that I had all the right materials. In the photos below you can see the materials that I have taken pictures of to use in my pitch. The first image shows the room that I will be presenting in front off. The second image shows the the projector that I will be using to display my pitch on the smart board. The Third image shows the slide changer that I will be using to change slides using this device. This device also allows me to be able to use a laser to point to important parts on the pitch. The final image at the end is the apple mac that I will be using to show my pitch. This is then connected to the projector in image 2.

Draft Layouts

As you can see from my graphic layout and my hand drawn draft it is very easy to identify what I am advertising. At the top of the poster you have the name and logo of the solo artist. The main image is placed in the centre of the poster. I have the social media synergy links placed at the bottom.

Mind map Poster

COLE- Tour Poster

Colour of the poster will be based on a blue sky as the background. The text will be white to stand out in front of the blue. The image will be fairly dark. The blue will merge with the dark image.

The target audience for this poster will be the fans of the artist. The audience will be in working class to be able to afford the tickets to the tour. The majority of the audience will be young teenagers. This is due to the stereotypical enjoying going out and socializing.

The logo name I have given the artist on tour, is COLE. I have decided to feature myself in the tour poster. The name is short and relent to the artists name. The name is easy for the audience to remember.

For my logo designs I have used the logo name with two dots before and after the name. I have been inspired to use this design from my poster of inspiration by COASTS.

The frequency of my poster being produced. Will be 4 months before the tour starts. This then gives people the chance to book their tickets in advance.

I will be putting up these posters all over London. This is because the tour will be in London.

The slogan for this poster will be “Dont miss a beat”

Mind map Advert

Magazine Advert – COLE

The colour scheme for this magazine advert will be very similar to the poster. The font will be white with the sky blue as the background. The image will be in black and white. The collour surrounding the image will be a very dark colour.

The target audience for this advert will be the fans of the solo artist. The target audience will be young adults who like to seek the enjoyment and like to socialize.

the logo design will be based on the design that I have used for my tour poster. The font will be white with a blue background to make the font stand out. The font will have white dots to the left and to the right of the logo.

The frequency of the advert in the magazine will be 4 months before the tour starts. This gives people more time to go and find out more about where they can buy the tickets from.

The location for the advert will be on the advert section of the music magazine that I have produced. This is called Rock Dance music magazine.

I will be using the same slogan that I have used for my poster which is called “ Don’t miss a beat”.

The logo name I have given the artist on tour, is COLE. I have decided to feature myself in the tour poster. The name is short and relent to the artists name. The name is easy for the audience to remember.

Mood board poster

Mood board advert

Font styles • I have chosen a range of fonts that I think will suit the poster and the advert. I

didn't’t like the fonts with the bold text that is shown below. The font style has to be simple with spacing between the letters. The font style in the bottom left hand corner had the simple font style that I liked. But the spacing in between wasn’t big enough. I therefore used the font style with the white text. This is because the spacing is big enough. I then decided to add the dots to both sides of the font. This gives the font style more of an interesting design. The font designs came from a website called http://www.dafont.com .

Draft Logo Design/ Graphics This is the logo that I have created for my tour poster. This is for the solo artist that is in tour. I therefore used the font style with the white text. This is because the spacing is big enough between the letters. I then decided to add the dots to both sides of the font. This gives the font style more of an interesting design.

Colours for my ideas• When deciding what colours I wanted to use for my poster and advert I

decided to use my tour of inspiration for guidance. The colour blue conveys to the audience what kind of music that’s being advertised. The blue connotes happiness on a sunny day, the blue also connotes freedom as the sky is wide and bright. This connects to my genre of music I am promoting through my poster and advert.

Draft Article/ information This is the draft article that I have created showing who else in terms of artists will be in the advertisement. I have said on the advert that the special guests for the tour will be COASTS, BAD SUNS and COLDPLAY. I have chosen these bands because they have a similar genre of music to COLE. This will become appealing to the target audience. Because they are all ready attracted to the genre of the COLE tour they will then enjoy the other featured bands.

Changes made to the poster

Legal and Ethical• To make sure that the adverts that are being produced over

the media, there is an organization called the The Advertising Standards Authority. They have the responsibility to respond to the complaints that get made about certain adverts. People complain if they get offended by the use of language, imagery and ethnicity. The ASA will be contacted if any adverts have breached the codes. This is why when creating the adverts for the band COASTS they need to make sure that its kept appropriate. The advert will have to be questioned if they have breached more than one of the codes. This is why the advert for the band has been kept relevant to the bands style in terms of music genre. Calm , friendly and very warm. This then gives of a good impression towards the audience. This then reduces the chances of the ASA getting in contact due to potential complaints.

• Source: https://www.asa.org.uk/?gclid=CjwKEAjwq6m3BRCP7IfMq6Oo9gESJACRc0bNLUJDVS57j61Vc43o-XKV5v39gCoyr07u9ni53HJYwRoCX0Lw_wcB

Location for the Advertisement • I have decided that my posters are going to go around the city of London. This is

because this is where the tour will start. Also the majority of the target audience live in the City. According to http://www.londonspovertyprofile.org.uk/indicators/topics/londons-geography-population/londons-population-by-age/ the majority of people aged between 20-24 live in London. This is because there is a lot of places to go out and socialize. London is a big place which attracts many people to then explore and then live. The tour will be starting in London which will encourage the 20-24 age bract to then go out and see the show. The target audience as I have mentioned are within this age bracket , which makes London the perfect place to advertise.

• I am planning to release the advertisement 2 months before the first show. This will give the audience plenty of time to then purchase the tickets and makes plans to go and see the show.

Legal and ethical issues • There are many different issues that you need to consider when you are advertising.

When making the advertisement for the solo artist’s tour they need to make sure that they have no copyright problems. The tour logo cant be used in any other form of product without the owners consent. The logo has been registered so the design cant be copied.

• This can also be known as IP, this stands for intellectual property. This means that you own the rights to the name or logo you have created. This can create a good income when you own the rights. COLE can charge the people who want to use their name In their adverting. The best way to protect it is to get a patent so no one can use any of my information but this can take a long time as many steps are involved.

• Source: http://faculty.buffalostate.edu/smithrd/PR/adethics.htm

Trade Mark steps when protecting the logo

• Trade mark and patent steps are below in the screen shot. This will ensure the protection of the logo and design so no one is able to then copy and use it. As you can see there are 6 steps to complete to get the trade mark registered

http://www.uspto.gov/trademarks-getting-started/trademark-process

Changes made to the poster The screen shots below show the Photoshop version I have created and the hand drawn draft that I have completed. As you can see I have made many changes from the hand drawn draft to the actual Photoshop version. Instead of using the shapes to divide the colours in the background I have uses the gradient tool. This gives the background a nice fading effect with the colour rather then the block shapes filled with colours. I have also deiced to change the location of where I am going to show where my tour will be held. This makes the poster look a lot more clearer to read. The colours have also been changed to having a darker colour rise up to a brighter colour. This is rather than keeping it the same colour all over. I have also changed the main image. I have faded the bottom of the image with the dark colours o create a good effect. This makes the poster look more presentable and stylish to look at.

Changes made to the advertFrom the screen shots below you can see the changes that I have made to the original hand drawn draft compared to the Photoshop version. The biggest change I have made is the font size. I have made the font size a lot bigger to make the name of the artist stand out more. As before with the poster I have used the gradient tool to be able to fade the colours in the background. This is instead of using the shapes and filling it with colour. I have decided to change the main image size as well as the font. The main image has been made a lot bigger to make the artist stand out as well. I haven't changed the way the text wraps around the main image. The main image has been cut in half and placed at the bottom of the canvas. This creates a rising effect.

Proposal for Poster

Proposal for Advert

Production Plan for advert/poster and Audio Visual

Production Plan for advert/poster and Audio visual

Photo shoot plan

Photo shoot plan

Photo shoot plan

Target Audience- Spending power • The average spending power people would be paying for a ticket to see this

artist would be £15. Most people would be able to afford this price, once the bills and tax’s have been paid people have the power to spend. Looking back at the socio economic graph the target audience will be in the category C2 which reflects the low ticket price. As this price is very low to go and see them play at one of their venues that is part of the tour, the target audience from 15+ are able to afford this. Most teenagers above 16 have part time jobs with roughly the minimum wage of £5 an hour. The gender target audience is aimed at both genders due to the music relating to dance. Male and females at the age of 16+ can get a part time job to earn enough money to go and see the artist play.

Pictures of Pitch

Survey Monkey

I have asked my peers and teachers to fill in a survey monkey to gain some good feedback for my pitch. I have taken screenshots and presented them on the following side.

Feedback Survey Monkey

From this response people have said that my advert and poster are both eye catching. Everyone that has filled in the survey has said yes as there is an empty box for the no option.

Feedback Survey Monkey

From this response people have told me what my weakness are when presenting the pitch. People have said that I need to read of a script rather than read of the board. Others have commented on my Photoshop saying that I need to add more content.

Feedback Survey Monkey

From this response people have said that my strengths were speaking clearly when presenting. People also liked my pictures that I had taken for the Photoshop. Finally the last response was about how clear my budget summary was.

Unit 15 Witness statement

This is my Witness statement that was given to me after I had presented the pitch. This was done to provide me with feedback for the pitch. It outlines the what went well and what could be better. The criteria wall highlighter during he pitch to make sure it was all completed.

Conclusion • After I had completed my pitch I had been give some feedback for how well I had

done. I was very important to address the feedback as soon as I had received it through survey monkey. Making the corrections to the poster and advert made it more appealing to look at. I had to look at my pitch environment to see where the best place to stand and present.