Total ExpertLoan Officer Mastermind

Generate Endless Buyer LeadsWith Open Houses

What is Possible?

2.5 Meetings per week = 10 Meetings Per Month

= 12 New Referral Partners Per Year

= 96 Additional Closed Loans

Why Open Houses?

Listings = the best buyer leads. Targeted and hyper local. Buyers typically go through open houses

prior to having a lender or agent. The leads are free!

The Open House Conversation

Ask questions when you meet with agents about how they manage open houses

What if you had an email address for every person that walked through your Open Houses last year?

What if we can simplify and automate the follow up process?

Be An Indispensible Partner Give your agents tools to make Open Houses

highly productive Increase brand awareness. Capture 100% of foot traffic. Follow up campaigns.

Open House App NEVER write down another lead.

“Force” Registration

Capture 100% of foot traffic.

Security is the concern for the homeowner.

Make it easy and accessible.

Promote the Open House

Don’t depend on the yard sign. Drive additional traffic by promoting your open

house online. Focus on advanced targeting to attract the

right buyers. Diversify your techniques -- Facebook, Zillow

Trulia, Realtor.com App, etc

Provide Marketing Pieces

Create something memorable.

Give it shelf life. Co-Branded to

increase Lender awareness.

Follow Up Email Campaign

Create a follow up campaign specifically designed to engage your open house leads.

Co-brand your campaign to increase lender exposure.

Convert On Follow Up

Everyone should receive an email within 24 Hours

Deliver a lasting impression – use imagery. Follow up again the next week. Track responses and adjust your campaigns

based on client response.

Make it Scale

Reproduce with each of your Power Realtors. Create a repeatable process.

Schedule Appointments with Realtors. Shoot for three meetings a week. Showcase your results.

Create A “Hot List”

Reach our with a personal phone call.

Take Aways

Prep your dialogue. Give your Partners the right tools. “Force” registration. Customize your follow up – Stand out. Develop a scalable process.

How Total Expert Fits

Tools Realtors Love

Open House App. Automate all lead sources into ONE place. Single Property sites. Deploy “Compliant” Co-Marketing through

print, social and search.