The Importance ofIdentity Management

Darryll Robinson

Manager: Fraud and Identity Solutions

@DarryllRobinson

Darryll Robinson

What is Identity Management?

• Wikipedia

“…identity management (IdM) describes the management of individual principals, their authentication, authorization,[1] and

privileges within or across system and enterprise boundaries[2] with the goal of increasing security and productivity while decreasing

cost, downtime and repetitive tasks”

What is Identity Management?

• CIO

“Identity management is a term that refers broadly to the administration of individual identities within a system, such as a

company, a network or even a country.”

We know what it is!

And we know what it isn’t

Identity Managementback when

Humans evolved to classify things

Safe Dangerous

Humans evolved to classify things

Safe Dangerous

Humans evolved to classify things

Safe Dangerous

Humans evolved to classify things

Safe Dangerous

SERIAL KILLER!!!

What is Identity Management now?

Real world has moved online

How do we tell avatars apart?

This guy…

… was pretending to be this gal

Why is Identity Management important?

It’s a huge risk throughout the customer lifecycle

Manage

RetainCollect

Acquire

What can be done?

Multi-Factor Authentication (MFA)

• Knowledge – something only the user knows

• Possession – something only the user has• Inherence – something only the user is

Knowledge

• something only the user knows

• PIN Code• Password• Questions

Possession

• Something only the user has

• Cell phone• Token• Smart card

Inherence

• Something only the user is

• Fingerprint• Voice print• Facial print

Time and location

• Somewhere only the user is

• More than 1 location at the same time• More than 1 access request at the same

time

Benefits of knowingyour customer

The obvious ones

• Reduce third party fraud

The obvious ones

• Reduce third party fraud

• Improve customer relationship management (KYC)

The obvious ones

• Reduce third party fraud

• Improve customer relationship management (KYC)

• Open up account management

A bit more aboutAccount Management

• Password reset

• Password reset

• Address update

• Password reset

• Address update

• Paperless account opening

The less obvious ones

• Ticket sales

• In-store purchases

• Check-in

Recap

• We know what Identity Management is

• We know why it’s important

• We know what can be done– Multi-Factor Authentication

• The possibilities are endless

Questions