Date post: | 10-Jun-2015 |
Category: |
Travel |
Upload: | indonesia-brand-forum |
View: | 282 times |
Download: | 8 times |
Vivi HerlambangCorp Marketing Communication Manager
REBRANDING
INDONESIAN HOME
VISION& MISSION
CHALLENGE•Entering the global market• Becoming an international
player
CHANGE
HOTEL STRUCTURE
BRAND VALUES – INDONESIAN HOME
INDONESIAN HOSPITALITY (keramahan
Indonesia)
FAMILY VALUES (kekeluargaan)
LOCAL TRADITION (tradisi lokal)
NATURAL TOUCH (sentuhan alami)
FRESHNESS (segar)
DIFFERENTIATION
INDONESIAN HOMEOur way of life
Hotel = service industry
You can construct the most
beautiful building,
and purchase the most
luxurious facilities,
But SERVICE – the hardest
part –
is what we Indonesians do
well!
HUMAN RESOURCES
HR = Main asset for Santika JOURNEY TO EXCELLENCE
Five-year program aimed at preparing all aspects of business development, from both an internal and external perspective
Internal : restoring good work ethics, employee mindset, knowledge management, culture of innovation, etc.
External : better understanding of Santika within the wider public from both a business and social responsibility perspective
Turn SANTIKA into a major player in South East Asia Become a world-class company In line with VISION and MISSION
Stage 1 : 2008-2012 – transformation stage Stage 2 : 2012-2016 – expansion stage Stage 3 : 2016-2020 – integration stage Stage 4 : 2020 onwards – accreditation stage
RESULT OCCUPANCY TOWN VS OCC SANTIKA INDONESIA
HOTELPERIOD JAN-DEC
OCC %TOWN HOTEL
Hotel Santika *** 2012 68.26% 77.56%Hotel Santika *** 2011 70.67% 79.21%
HOTELPERIOD JAN-DEC
OCC %TOWN HOTEL
AMARIS 2012 72.27% 82.68%AMARIS 2011 73.11% 77.59%
HOTELPERIOD JAN-DEC
OCC %TOWN HOTEL
Hotel Santika Premiere 2012 70.25% 81.23%Hotel Santika Premiere 2011 73.33% 84.71%
HOTELPERIOD JAN-DEC
OCC %TOWN HOTEL
Royal Collection 2012 67.16% 77.34%Royal Collection 2011 72.68% 75.93%
HOTELPERIOD JAN-DEC
OCC %TOWN HOTEL
GROUP SANTIKA 2012 69.07% 78.91%
GROUP SANTIKA 2011 72.16% 81.29%
1981 – 2006 : 12 Hotels
2007 – 2012 : 41 hotels
-------------------------- +Total Hotel s/d Des’12 : 53
HotelsNEXT OPENING HOTEL
Year 2013
: 18 Hotels
Year 2014
: 22 Hotels
TOTAL HOTEL
RESULT:
CONCLUSION
With its theme “Indonesian Home”, Santika Indonesia Hotels & Resorts has successfully developed a national chain of hotels across the archipelago and beyond, leveraging powerful competitive advantage through its uniquely local ambience and character
AND...
Indonesian Home With “Hospitality from the heart
…..”Is not just a tagline but the way of Santika services
--adalah jiwa yang menjadi dasar pelayanan khas Santika