Web Updates Mapped
Fix my issue
Pothole
COMMUNICATIONS DEPARTMENT
• Engage directly and immediately with the public• Reach time-poor people• Two way conversation • Listen to the community
• What are the community talking about to each other?• What issues are they interested in or upset about?
LISTENING POST
• Present visual representations of services (animations, infographics)• Create videos in different languages• Use Google translate
• Partner with external stakeholders on projects using wikis and microblogging tools
INTERNAL COLLABORATION
EXTERNAL COLLABORATION
• Social media centre• Engage employees• Find new employees• What are you working on?• Solve problems and share expertise• Collaborate on projects across departments• Connect employees in the field• Have fun!
/ wikis
- Video blogs- Accessibility to senior management- Two way communication
CEO BLOG
CUSTOMER SERVICE
Live chat
Communicate directly with stakeholders
MAYOR’S BLOG
• Crowdsourcing to improve the community• Allow the community to submit service requests• With location, description (e.g. pothole), photos• Council fixes problem and notifies community via web/app• Adopt an asset
• Online support for new mothers• Checkups for newborns• Immunisation information• Parenting tips
MATERNAL HEALTH
• Promote events and activities• Connect isolated young people• User generated content (videos)
COMMUNITY ENGAGEMENT
• Tell us what you like and don’t like?• Online engagement and crowdsourcing• Map ideas for others to see• Vote on ideas
Alerts
Service Requests
YOUTH SERVICES
CULTURALLY AND LINGUISTICALLY DIVERSE
ARTS CENTRE
• Guided gallery tours• Advertise and promote events on Facebook/Twitter• Event photos and videos• Online bookings
ECONOMIC DEVELOPMENT
• Emergency preparation• Emergency updates and notifications as happens• Syndicate and share emergency agency content• Listen to community updates and concerns• Recovery collaboration and information
• Virtual bookclubs• Children’s story time on YouTube• Local history channel • Record talks and workshops
LIBRARIES
EMERGENCY MANAGEMENT
x-masconcert
EVENTS
• Scan links to exercise tips and videos > Golf - how to play the hole > Gym – how to use the gym equipment• Tweet timetables for classes and pool availability• Provide content, updates and offers via Facebook
SPORTS AND LEISURE
• Twitter stream # (e.g. Tweet Santa at Christmas carols!)• Treasure hunts at events• Promote special offers from vendors• Advertise events
How Council Can Use Social Media
Local Gov 2.0
Be responsible Be timely
Be transparent Be yourself
Be professional
Add value
» Is this of value to the community?
» Will my audience understand it?
» Does it solve a problem?
Post when angry, tired or inebriated Share organisational secrets Post content that is disrespectful of anyone Be dishonest Be political
Don’tDo
How to Act?
Organisational Building Blocks
www.symphony3.com/localgov20
@symphony3think
WITH THANKS TO: City of Kingston and City of Yarra, Brimbank City Council, Macedon Ranges Shire Council
Want your own branded version of this infographic? Contact Symphony3
Ushahidi Skype
PEOPLE
LeadershipCulture
Skills + TrainingChange management
DATA & INFORMATION
Customer interactionsdatabase
Analytics
STANDARDS & POLICIES
Social media policyResponse guideRisk managment
TECHNOLOGY
What to use (Some suggestions)
FINANCE
Budget- for technology
- for people- for process
Ning Blogs: WordpressTumblrFacebook Twitter
GotoMeeting Ideascale SproutSocial Live chat
Apps
Wikis
QR codes
• Connect with industry• Flexible knowledge sharing• LinkedIn profiles, pages and groups• Run webinars• Use Twitter # at conferences
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