Date post: | 13-Jul-2015 |
Category: |
Marketing |
Upload: | softline-solutions |
View: | 332 times |
Download: | 1 times |
STEPS TO A
SUCCESSFUL
ONLINE
PRESENCE
HOW LOCAL & SOCIAL CAN HELP YOU
GROW!
SUMMARY
• Introductions
• Websites
• Lock Down Local
• Secure Your Brand
• Local Online Marketing – SEO/MAPS
• Get Mobile
• Get Social
• What About Email
• Test, Track, Refine
INTRODUCTIONS
• Over 14 Years in the Business
• Focus on Small/Local Business
• Treat people as you would like to be treated
• Small Business clients across the USA & Canada
• Experience working with franchised businesses
• Award Winning Search, Paid Advertising, and Social Media
Departments
• Google Adwords & Microsoft AdCenter Certified
• 100% US Based Team
WEBSITES
• Secure your domain & hosting
• Build a site
• Prepare for the future
• Don’t Skimp, this is your future
• Cover the essentials ( contact forms, blogs, social, mobile)
• All sites are not created equally
• Monitor it
• Remember its Open 24/7
FAST FACTS FOR
WEBSITES
LOCK DOWN LOCAL
• Claim your business online
• Get on the map
• Its more than Google
• What are citations?
• What about reviews?
• Photos & Videos
• Why is it so important?
FAST FACTS FOR
LOCAL
FAST FACTS FOR
LOCAL
FAST FACTS FOR
LOCAL
SECURE YOUR BRAND
• Claim your social profiles
• Make sure they are consistent
• Integrate them into your website
• Secure for the future
• Remember your Niche
LOCAL ONLINE
MARKETING – SEO/MAPS
• What is Search Engine Optimization(SEO)?
• I have a Website, why do I need SEO?
• Google seems to love Penguins & Pandas
• Quality over Quantity
• Citations Again?
• Is this something I do once?
• What do Reviews have to do with this?
FAST FACTS ABOUT
MAPS
FAST FACTS ABOUT
MAPS
FAST FACTS LOCAL
SEO
GET MOBILE
• Make sure your website is mobile ready
• What about tablets
• Why do I need to worry about mobile?
• Do I need to set up a mobile site in a certain way?
• What features are important to have?
• Are there other forms of marketing for mobile?
FAST FACTS FOR
MOBILE
FAST FACTS FOR
MOBILE
GET SOCIAL
• What is Social Media?
• Why do I need it?
• What accounts should I set up?
• How does this help my business?
• Its a lot of work, will I make money right away?
• Should I engage customers on Social Media?
• Does this help with other forms of marketing?
FAST FACTS FOR
SOCIAL
FAST FACTS FOR
SOCIAL
FAST FACTS FOR
SOCIAL
WHAT ABOUT EMAIL?
• What is Email Marketing?
• How effective is it?
• How do I start?
• Can I just buy a list and email them?
• Is it all about specials and promotions?
• What is proper email etiquette?
FAST FACTS FOR
FAST FACTS FOR
FAST FACTS FOR
TEST,TRACK,REFINE
• What do you mean by test?
• Ways to track
• What do you mean by refine?
LETS TRACK
EVERYTHING
QUESTIONS?
Thanks for listening!
Look for the Softline Team around you and they can answer
questions in more detail.
Request a copy of this presentation by grabbing a card and
emailing or calling us!