Date post: | 13-Jan-2015 |
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What’s hot: Digital Agency Model
September, 2012
Atlanta, GA
Shannon Kinney
Founder, GM, Client Success Officer
Why Agency?
• Serving local businesses is core to your mission
and role in your community
• Maintaining the relationship as the trusted
advisor and partner is critical to your long term
success
• Filling the advertiser need and guiding them
through the process will solidify your position
• Solution-based selling builds trust
• Can ultimately sell more print
What does it take to be successful?
Understanding
Marketing vs. Advertising
Needs-based selling for REAL
Decision:
To package or not to package?
The decision:
In-house
• Need dedicated resources with experience in
digital, video, mobile, and social media
• Tight operational efficiencies need to be
developed to protect margins
• Average investment of companies we surveyed
$200,000 many newspaper companies have
invested several times more than that
• Need to stay on top of rapidly-changing trends
• Ability to quickly and nimbly scale
Outsource option: Dream Local
Solution ComponentsCore Offering
• Online marketing strategy
development
• Social Media channel design
and ongoing management
• Reputation Management
and SEO
• Email marketing
• Web site development
• Blog posting management
Optional
• Video optimization,
distribution, marketing
• Mobile marketing solutions
(sites, promotions)
• PR
• SEO / SEM
• Agency level service (media
planning, etc)
• Event promotion (flyers,
etc)
What would partnership look like?
• You own advertiser relationship
• Dream Local offers support in:
• Marketing and sales
• Seminar strategy and facilitation
• Expertise and training
• Continually evolving / cutting edge product
line
• Fulfills all of your sales
For LMA attendees:
A free evaluation of your options
www.facebook.com/dreamlocal
207-593-7665