Date post: | 06-Sep-2014 |
Category: |
Marketing |
Upload: | robert-flournoy |
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Introduction:Local Search Optimization
By Robert Flournoy
Why Google Local is Important?
All Business Rely on Local Presence– Of Course Except Pure-Play Internet
Regardless of Industry– Business to Business– Business to Consumer
Why Google Local is Important?
Proliferation of Mobile Devices
What Determines Local Listings?
Relevance– Type of Service – Proximity to Search
Query
Citation– Supporting Listings
• Yellow Pages• Service Directories
Local Optimization: Other Factors
1. Having a Google Profile
2. Proper Categorization
3. Proximity to City Center
4. Keyword in Title & Description
5. Location in Title & Description
Source: http://www.davidmihm.com/local-search-ranking-factors.shtml
6. Keyword in Custom Fields
7. Videos & Photos in Listing
8. Using a Local Number
9. Inclusion of Coupons
Your Google Business Profile
Example: Minnetonka Dentist
Optimization Steps
First Step: Claim/Create Local Profiles
– Create/Claim Your Google Profile
– Complete Every Profile Field
– Submit to UniversalBusinessListing.org
– Submit to InfoUSA, SuperPages, YellowPages, etc
– Submit to Yelp, Judy’s Book, etc
Optimization Steps
IMPORTANT
– Submit to Other Sites Using Exact Google Profile Info• Company Name• Address• Local Phone Number• Description• Services/Products• Etc…
Optimization Steps
Step 2: Beating Competitors
– Analyze Competitor Citations• Go Get Similar & More Citations
– Industry Directories– Web Directories– Associations
– Analyze Competitor Reviews• Incent Your Customers to Leave Reviews
Example: Minnetonka Dentist
Optimization Steps
Next Step: Getting Indexed
– Ping and/or Bookmark Your Listing Pages• Pingomatic• Social Bookmarking–Reddit–Digg–Del.icio.us
Optimization Steps
Final Words
– Completely Dominate Page – Regular Results Too• Traditional SEO
– Leverage Microformats
Optimization Steps
For More Detailed Information• Optimizing for Multiple Business Locations• RDFs & Microformats• Complete Google Local Domination
Contact Me: [email protected]