Local Search & Mobile

Presented by:Michael Dorausch, DC

@chiropractic

convergence• desktop shopper• cellphone user• wireless audiences• search engines• SEO/SEM marketers

desktop shopper• Most familiar with• They do “research” online• SEO/SEM marketers help ensure

results appear among research results

cellphone user• Nothing “casual” about it• “get-it-now” attitude• quality vs. location• “best” may lose to nearby

Q: When searching for pizza from your mobile, do you

seek best or closest?

Q: When searching for pizza from your mobile, do you

seek best or closest?• @lyndseo: Closest pizza place

name that I recognize• Closest=location• Recognize=branding• Location + brand = FTW!

Q: Used your mobile phone to find a place to eat in past

30 days?

Q: Used your mobile phone to find a place to eat in past

30 days?• @jazzcat: Yep. @Yelp is my friend.• @Pamela_Lund: I've used the Yelp

app on my mobile to find a place to eat in the last 30 days

• @matterhornpat: yup, and used it to place a review as well

wireless audiences• Includes cellphone user• Plugins and apps• gps user• Netbook user

• An appointment next Tuesday not recommended.

apps• If your target market is using

mobile Yelp app you better be listed and hopefully well reviewed on Yelp.

• Same goes for those using Google Maps

search engines• “SEO” like it’s 1999• Well thought out “old school” seo

still produces results for local.• Granular local search• View PubCon Austin presentation

at… http://michaeldorausch.com/

data gathering• Website analytics• Phone calls• Walk ins

call tracking

call tracking• Over six thousand phone calls• 3 questions asked• Responses recorded

call tracking• Name, phone number, “who

referred you?”• Answers range from “friend”,

Google, Yelp, keyword searched, and…

twitter• Twitter was the 4th most

mentioned referral source in the category of local search.

summary• Traditional SEO for Desktop Users• Page Profiles for Desktop and

Mobile• Call Tracking & Training• Ask Walk Ins Questions• Rinse, Repeat, Profit

Get Connected• @chiropractic• planetc1@gmail.com• http://planetchiropractic.com/• http://michaeldorausch.com/