Local Search Rankings

@chiropractic

PubCon Las Vegas 2012

Who’s Here?SEO Agencies

Independent SEOsSmall Business Owners/EmployeesLocal Search Specialists/Company

Reps

…and a Los Angeles Chiropractor

Our Goals• Gain clout in your community• Solidify your company as a

reputable and trusted local business

• Engage your customers to leave positive reviews

Hi, my name is Michael

Chiropractor by choice, SEO by necessity.

@chiropractic

Identify Your CommunityEmploy someone (or team) to track

data and identify who you serve.

SEOs: Make this homework for clients!

Internal Questions• What is our Social Media Policy?• What is our Photo Policy?• What is our Mobile Phone Policy?• Where are we Strong/Weak?

External Questions• How did you hear about us?• Did you have any problems getting

here?• Did you use any gadgets to get

here?• Do you like your phone?• Do you use the map features?

Customer Categories• Power Users, Elites, Pit Bulls• Garmin & GPS Users• iPhone / Droid RAZR / Samsung Fans• Foursquare, Yelp, Google, FB, etc…• Gmail vs Yahoo vs MSN vs Hotmail

Community CategoriesCheck InsReviewsPhotos

Content (UGC)

Location-Based Services(My Findings)

Work best for locations that are hip, trendy, and frequented regularly.

Think Coffee House vs. Local DentistBellagio Hotel vs. Embassy Suites

Location-Based Services(My Findings)

People check in to hip/trendy places, even if not actually there.

“Drive by check ins”

Location-Based Services(My Findings)

Location-Based Services• High Check-in Potential = Add

Gasoline• Low Check-in Potential = Get

Creative• Twitter Tie-in Rocks!

Do NOT ignore LBS!

Local ContentIt’s predictable and repeatable!

Las VegasRock 'n' Roll Marathon

Sunday, December 2, 2012

• Thousands of Runners• Hundreds of Volunteers• Dozens of Sponsors• Road Closures, Photo Ops,

Maps• Targeted Localized

Opportunity• Repeatable & Predictable!

Las Vegas Marathon3 things: when, where, how?

Before: where to park, course mapAfter: photos and results

Philadelphia Marathon

Boston Marathon

Nashville Marathon

Location + Events Prep• [City] Marathon (or 5K, 10K, Half Marathon)• Maps (course, parking, start & finish)• Highlight on Volunteers (happy stories)• Photos (Flickr page, blog, Google+, FB, etc…)• Video (YouTube, Embed on Blog)• Race Results (Blog post w/links)• Twitter (Engage community and use hashtags)• Success Stories (focus on community)• Sprinkle in Local Links/Citations

Local Event ContentPlan ahead, be encouraging, be real.

Be the local evangelist in your community!

Acknowledge Quality Service

Reviews

Reviews• URL Shorteners• Page w/links (your url)• Business Cards• Postcards• Emails• Receipts

Local Business Investment• Purchase a Camera and use it!• Photos in blog posts• Flickr account• Panoramio account (owned by

Google)• Great source of links!

Photos

Local HomeworkWalking improves local search

rankings.Cycling improves local search

rankings.Get out and exercise!Bring your camera!

Get Connected@chiropractic

planetc1@gmail.comhttp://planetchiropractic.com/http://michaeldorausch.com/