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Social Solutions Overview of Engage121 – Organisation & Credentials
Social SolutionsOverview of Engage121 – Organisation & Credentials
SaaS Provider
• NYC, Chicago, London, Norwalk CT (HQ)
Who are we?
SaaS Provider
• NYC, Chicago, London, Norwalk CT (HQ)
• Founded 1998, Profitable, Diverse and mutually supporting businesses
Who are we?
SaaS Provider
• NYC, Chicago, London, Norwalk CT (HQ)
• Founded 1998, Profitable, Diverse and mutually supporting businesses
• We now serve…
350+ enterprise and corporate clients; which includes over 9,000 local outlet accounts,
Who are we?
Sept 2010: Launched Engage121
What are they saying about us?
1998
Sept 2010: Launched Engage121Oct 2010: Mashable “Top Five SMMS for Business”
What are they saying about us?
Sept 2010: Launched Engage121Oct 2010: Mashable “Top Five SMMS for Business”Aug 2011: Forrester, “Leader in SM for finance”
What are they saying about us?
Sept 2010: Launched Engage121Oct 2010: Mashable “Top Five SMMS for Business”Aug 2011: Forrester, “Leader in SM for finance”Nov 2011: Mashable Finalist, Digital Company of Year
What are they saying about us?
Sept 2010: Launched Engage121Oct 2010: Mashable “Top Five SMMS for Business”Aug 2011: Forrester, “Leader in SM for finance”Nov 2011: Mashable Finalist, Digital Company of YearJan 2012: Altimeter survey“Very strong vendor in SMMS” May 2012: Gartner; Cool vendor “Customer Service and Social CRM”
What are they saying about us?
RETAIL NGO/ASSN.
RESTAURANT AND FOODSERVICE
HEALTH AND WELLNESS
FOOD & DRINK
SERVICES AGENCY
FINANCE/INSURANCE CONSUMER
Our Clients
COMMUNITIES BLOGS/MICROBLOGS LOCATION BASED
ANALYTICS
BLOGS/FORMS/WIKIS
Integrated Social Platforms
Google Places
Rating & Review sites
Social SolutionsLocal Social Marketing
Your customers live, work and shop in local communities. Building and managing customer relationships is easier at the local level.
Why local social?
The result will be…
Provide Local Expertise & Commentary
Establish a relationship with their Local Community
Create more Local Business Opportunities
A social community that enables your representatives to:
Publish directly to own SM networks
Rules & Permissioning
Branding, Hot Content, Promotions,
Apps
Performance Reports on Usage,
Community Growth
Local representatives
Enterprise Publish directly to brand pages
Using a platform designed for local social distribution
Engage121 Local was specifically designed for organizations with distributed sales networks
You can Use Local representatives to
Amplify Your Brand Message
PotentialCommunity:
1,639,153(365 Local Reps)2,500% Increase
Corporate Account
Followers
70,431(No Local Outlets)
That leverages ALL local communities
As a organisation with local representatives, you have a head start in local social marketing. Through this network you can:
Create local communities of engaged prospects and loyal customers Build your brand at the local level with corporate support & direction Reduce corporate media investment and increase the local impact of
existing media assets and investments
Your representatives give you a Unique Local Advantage
Providing real marketing advantage
Simple, Fast,& Effective
Regular & Relevant Content
Capture Business from
your Social Channels
You want to close more
business, so you need ways to
capture interest in your social community
Your prospects and customers
are savvy, so the content you post
needs to be fresh and engaging
SMB owners are busy, so the local social marketing process has to be simple and
fast
3 keys to success at the local level
Maintain Consistent
Brand Message & Marketing
Strategy Across All Locations
Post Content & Monitor
Sentiment Across the Social Web
Capture Sales from Local Networks
Analyze Buzz, Sentiment,
Ads, Posts, and Comments
Built-in apps empower local groups to capture leads from local social advertising
Cross-post on 43 Networks
Monitor brand buzz locally & across social web
Monitor Local Brand Compliance
Amplify your brand message
Track compliance to brand guidelines with approval chains
Deliver corporate messages to a local audience
Track activity effectiveness for both Corporate & Local initiatives
Tailor reporting and analytics to your business
4 keys to success at the corporate level
Will our local reps deliver our brand message correctly? Can I track local
activity to see what works/doesn’t work?
Will I know if reps are following plans/policy?
Our local reps don’t know much about social marketing.
So what are your concerns?
Will I know if reps are following plans/policy?
Ability to view/report on all local store location activity
Deliver corporate messages locally
Monitor your brand buzz locally & across the social web
Monitor & Encourage Local Brand Compliance with Approval Chains
So what are your concerns?
Will our local reps deliver our brand message correctly? Monitor your brand
buzz locally & across the social web
Provide pre-approved assets & promotions
Monitor & enforce local brand compliance with approval chains
So what are your concerns?
Can I track local activity to see what works/doesn’t work?
Ability to view/report on all local store activity
Monitor your brand buzz locally & across the social web
Track activity effectiveness for both corporate & local
Reporting and Analytics tailored to your business
So what are your concerns?
Our local reps don’t know much about social marketing.
Hot Content for easy posting
Integrated local social advertising
Built-in apps empower local groups
OR Social Media Assistant:
We’ll do the work!
So what are your concerns?
Social SolutionsLocal Application Overview
Each representative can sign in via the cloud web application
Engage121 and/or corporate can provide curated relevant & topical content every day
Representatives can login via the web or access the content quickly and easily via a mobile device
Representatives can access content/assets/images from pre-established corporate libraries
Reps can choose an image for the post from a pre-established category using the library features within Engage121.
Corporate can publish regular content to encourage activity
The representatives can also upload their own videos, external links, and albums.
The user can upload video, external links, albums, and more.
YouTube or similar video channels can be also be connected to Engage121 to maintain hosting, but to provide quick and easy access to the content via thumbnail icons and descriptions.
Approval processes can be hard coded into Engage121 to require post approval before publishing. The system keeps an archive of all comments with the original posts for auditing purposes
There are alerting capabilities for the approver & sender firstly to notify the approver that they have something to approve, and to notify the sender if approval or a response has not been given in a time period
If required after the user has created a post, the user can submit it for approval.
Engage121 also allows users to access templated FB apps provided by corporate. (Your solutions)
Pre-built FB Apps from surveys, to photo competitions to weight loss submission stories can be provided for local groups
The representative will receive an automated reminder to submit a post if the user is inactive or when new assets have been added to the library.
?1. Engage121 generates weekly updates in relation to activity, growth in community and related commentary are available via Engage121.
This email vehicle could easily be used to support whatever messages corporate want to convey to their outlets – new assets, promotions etc.
The platform provides analytics derived of the results of individual posts (people reached, % engagement rate, % virality)
Analytic data from all historical posts can be stored and easily sortable by user, region, date, etc.
?1.
The platform provides corporate access to a User Management dashboard
Training and support documentation manuals available on the platform
?1.Within the application there is access to our training manual, contextual help/tips, plus contact us details & live chat with our support team capabilities.
The platform provides corporate with details on which ID’s are active (posting at least once a month), frequency of usage, etc.
Engage121 provides sophisticated reporting on all outlet activity – reach, increase in community, number of posts, logins etc.
This can be provided per representative or in a leaderboard summary grid for all participating.
And we can remind them every day!
Posting is quick and easy – 2 clicks from a mobile device to published content!
Social SolutionsLocal Success Stories
Vitality Wellness CenterKatharine Caines
Network at Start: 148Network at 1 month: 157
Network Growth: 6.1%
Reach at Start: 6,481Reach at 1 month: 6,995
Reach Growth: 7.9%
Total Posts: 52Hot Content Posts: 49
“Your” Posts: 3Total Logins: 25
Post per Login: 2.78
Networks Leveraged:
Facebook Pages
Twitter PageTwitter Page
Ideal Technologies:Suzanne Woodlan
Network at Start: 1810Network at 1 month: 1966Network Growth: 20.7%
Reach at Start: 117,104Reach at 1 month: 123,884Reach Growth: 5.8%
Total Posts: 101Hot Content Posts: 90Your Posts: 5Total Logins: 48Post per Login: 2.1
Networks Leveraged:
Facebook Page
LinkedIn Page
Twitter Page
Ideal TechnologyHealing Garden
Peggy Baker
Network at Start: 353Network at 1 month: 390Network Growth: 10.5%
Reach at Start: 21,585Reach at 1 month: 21,757
Reach Growth: .8%
Total Posts: 76Hot Content Posts: 64
Total Logins: 24Post per Login: 3.1
Networks Leveraged:
LinkedIn Page
Twitter Page
Facebook Page
ERALatter & Blum Hometown
Latter & Blum
Network at Start: 179Network at 1 month: 231Network Growth: 29.1%
Reach at Start: 15,408Reach at 1 month: 19,334
Reach Growth: 25.5%
Total Posts: 145Hot Content Posts: 89
Total Logins: 52Post per Login: 2.78
Networks Leveraged:
Facebook Page
Twitter Page
LinkedIn Page
ERA:Grizzard Real Estate GroupTom Grizzard
Network at Start: 1810Network at 1 month: 1966Network Growth: 20.7%
Reach at Start: 117,104Reach at 1 month: 123,884Reach Growth: 5.8%
Total Posts: 68Hot Content Posts: 49Total Logins: 59Post per Login: 1.2
Networks Leveraged:
Facebook Page
LinkedIn Page
