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Featured Brand B/I/N/C/AExclusive Interview LALA KARMELA

E D t O R ’ s

Be sporty be healthy! A brief of the current

issue among youths. Muay thai, zumba,

bikram yoga, acroyoga, you name it. I bet

there’s a moment in your life when you’ve

registered in a gym. At first I thought is only

a one hit. Wonder trend happened and will

pass by after months. Yet all of the sudden,

people are become more concern about what

they eat, what the body needs. All the social

medias are filled by the flexure body with

acrobatic poses, green smoothies, and #ootd

with their proud kicks.

We are inspired by the socmed celebrities to

try some sports. We snap and share when we

do it and how we do it. Haters gonna hate.

There’re always people out there who whis-

per about how it is simply a life style-victim.

Some people will call us a poser, what then

It’s not even a bad influence, we snap and

Le ershare it because we feel proud of what we

do. It takes consistency and self-motivation

to stay on the line, to have a body in shape.

The posts represent appreciation to ourselves

about what we’ve achieved.

And when we share, we have an influence-

value to others, we inspire them!

So keep healthy, keep posting, and keep

inspiring!

Dwimayu BudinastitiEditor in Chief

tti

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E d i t o r ’s L e t t e r

C o n t e n t s

C o v e r S t o r y -

M e e t t h e I c o n ~ L A L A K A R M E L A

C u r r e n t Tr e n d

M i x & M a t c h

Wo r k O u t

F e a t u r e d B r a n d - B / I / N / C / A

C O N T E N T S

Te a m FOLLOW US ON

Twitter : @LocalBrandID

Facebook : LocalBrand.co.id

Instagram : LocalBrandID

CONTACT US

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LINE LocalBrandID

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Cover Story.

PAGES4

ARTICLECover Story

MAGAZINEApril 2014

IN STYLE

Lala Karmela

PHOTOGRAPHER

Vanessa Bernadette

STYLIST

Ita Achjadi

MAKE UP

Dewina Aprivanasari

LOCATION

Local’s Studio

Jl. Haji Salim II No. 54

12140 - Jakarta Selatan

EDITOR IN CHIEF

Dwimayu Budinastiti

GRAPHIC DESIGNER

Krishna Pradana

Ridwan Hadinata

TEAM

Karina Damayanti

Putra Agung Mahendra

Dimas Nalendra

Bhuana Paksi

Marchelynn

Tammy Tjenreng

is published by

PT. Local Intech Solution

Jl. Haji Salim II No. 54

RT 001 / RW 015

Kel. Gandaria Utara

Kec. Kebayoran Baru,

Jakarta Selatan - 12140

Phone. (021) 3025 3333

Connects ta lents & c l ients in creat ive industr ies area

Join us and send your por t fo l io to

info@local talent.co. id

PAGES6

ARTICLEMeet the Icon

MAGAZINEApril 2014

Lyke SMITTEN IDR 278,000

Grey Gmori Top PINX IDR 175,000

Monroe Skirt Blue V BY SILVY IDR 350,000

Argentum Hologram BELLA LUNA IDR 285,000

PAGES7

ARTICLEMeet the Icon

MAGAZINEApril 2014

Meet THE icon

L A L A

is an Indonesian singer who is firstly known in Philippines. In fact, she is half Filipino. Her petite figure and slim body shape fill up our instagram timeline. She’s currently trying to do the healthy life style to the fullest. Her delightful music lyrics reflect her positive mind. She feels freer through her album under Sinjitos label, Between Us.

PHOTOGRAPH BY Vanessa Bernadette MAKEUP Dewina Aprianasari

STYLING Ita Achjadi INTERVIEWED BY Dwimayu Budinastiti

k a r m e l a

PAGES12

ARTICLETeam Interview

MAGAZINE2nd Anniversary Edition

Kano Knit Sweater ASK IDR 645,000 / Aloha Printed

Trouser ARGYLE&OXFORD IDR 310,250 /

Rainbow Jam Shirt His Daughter IDR 225,000Beach Bralet White IMPROMPTU IDR 188,000 / Jeans SMITTEN IDR

348,000 / Skirt Short DAY AND NIGHT IDR 379,000/ Argentum Hologram

BELLA LUNA IDR 285,000

“ In Indonesia, they direct me overall, and there’s only a little piece of me

left over there. “

PAGES9

ARTICLEMeet the Icon

MAGAZINEApril 2014

YOU WERE IN A GROUP BAND CALLED INERSIA BACK THEN, WHAT MAKE YOU DECIDE TO FO-CUS ON YOUR SOLO?Yes, I was. It was my first hit to jump into local music

industry. We are still friends until now, and they are

currently renowned as Drew. It’s not like we have

any conflict among us. But all of sudden, a gold op-

portunity came and I’ve got offer by Warner Philip-

pines. When I asked the band, and they said why

not? They support me as well.

HAVE YOU EVER TRIED ACTING?Yes I have, It was a pleasant experience. The casts

were incredibly fun, included Bunga Citra Lestari

and Laudya Chintya Bella.

WHICH ONE SUIT YOU BEST?Definitely music. But I would always love to give it a

try, if there’s an appealing and challenging enough

character. Probably such as musical movie and

broadway show, where they merge both,

WHAT MAKES A DIFFERENT WHEN YOU SING IN INDONESIA AND IN PHILIPPINES?I’ve joined with major labels, both in Ina and Phil-

lipines. I like more myself in Phillipines, as they liber-

ated me more in terms of music and image. Western

influence was pretty strong, so English lyrics are very

acceptable there. And piracy hadn’t wide-spreaded

yet. In Indonesia, they direct me overall, and there’s

only a little piece of me left over there. Therefore, I

decided to withdraw.

SO WHAT’S NOW?I’m with Mike’s Management and Sinjitos Label.

Everything is in order, they let me to involve more in

> > >

Cropped Silver Blouse NOSLAB IDR

255,000 / The Found One Skirt VANISHING

AND VOUND IDR 289,000 / Sleeve-

less Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING

AND VOUND

Black Gmori Top PINX IDR 175,000 / Shazam Sweat Shirt PINX

IDR 215,000 / Black Sargon Shirt PINX IDR 185,000 /

Argentum Hologram BELLA LUNA IDR 285,000

Blazer Top CAPITAL CITIZEN IDR 569,000

Don’t Grow Tee JOHNNY ZEBRA IDR 135,000

PAGES10

ARTICLEMeet the Icon

MAGAZINEApril 2014

music production. Most important, they appreciate

and allow me to be myself.

WHAT ARE YOUR LYRICS ABOUT?Mostly my daily moments. Positive attitude such as

Morning Star speak about how to begin a new day,

when i don’t know what to wear, home sick. Less

about love, more about life.

IS THERE ANY DIFFERENT BETWEEN LALA ON STAGE/OFF STAGE?Pretty much the same. More exaggeration while on

stage.

WHO’S YOUR MUSE?Lenka, Sara Bareilles, and Taylor Swift.

DO YOU DO SPORT?Yes, I go to gym and do Pilates four times a week.

WHAT’S YOUR BODY TYPE?I am petite obviously. But my problem in body shape

is on the belly and hips.

WHAT MOTIVATE YOU WHILE WORKING OUT?My future kids! hahha I want to tell them that I’ve

once (at least) had a body in shape! And also a pres-

sure to be the youngest child among the super slim

brother and sister.

HOW MUCH YOU CURRENTLY WEIGHT?46! I need to cut down three more kilos!

WHAT’S YOUR ATTEMPT TO REACH THAT NUM-BER?My current age makes me start thinking about the

body metabolism. My brother and sister is my big-

gest influencer indeed. Andien inspires me much, we

Stretch Mini Skirt Electric Blue SIN IDR 113,400

Sinatra Blazer V BY SILVY IDR 599,000

Lego Dress ASK IDR 485,000

Morning Star speak about how to begin a new day. Less about love, more about life.

Grey Amulet Top PINX IDR 200,000

Myriad White 2 CALF IDR 230,000

Stripe Skirt DAY AND NIGHT IDR 299,000

Geometri Platform Silver PARKITCHUNG IDR 285,000

PAGES11

ARTICLEMeet the Icon

MAGAZINEApril 2014

have so much in common in terms of body size, so I

follow her guidance. .

WHAT DO YOU THINK ABOUT SPORTY ISSUE?It’s a positive influence. People in Jakarta are frus-

trated and exhausted. They need to increase their

endorphin by doing sports. Even if they feel tired

afterward, they become fit as the result. It becomes

a huge issue through social medias. They snap their

style and post it. It’s not a bad influence, not haughty

attitude. They share their hard works and people ap-

preciate it.

WHAT DO YOU THINK THEIR HITCH? Pollution! It’s a pity when you’re running for your

health, you probably inhale all the toxin. Ironic.

WHAT WOULD YOU DO IF YOU COULD CHANGE YOUR BODY SHAPE? I want to grow my bust! Hahaha need a bigger cup.

WHAT SHOULD WE DO TO BE HEALTHIER?Do all the previous tips and get insurance. It’s stupid

when you could spend money in a week that cost as

much as monthly premium insurance, yet you chose

to use it only for fun.

Blazer Top CAPITAL CITIZEN IDR 569,000

Don’t Grow Tee JOHNNY ZEBRA IDR 135,000

Morning Star speak about how to begin a new day. Less about love, more about life.

Trend

STYLIST Marchelynn

PHOTOGRAPHER Dimas Nalendra

90

’s

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80’s

90’s50’s

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’s

70

’s

Stripe and Pale hit the road! Paint yourself with the bold patterns in sunny

breeze April. We choose for you several items which become our highlight for

this month. Yet still in line as super comfortable pieces to wear with breathable

and flowing fabric, for your easy movement.

Current

All Wardrobes by LocalBrand.co.id

PAGES13

ARTICLECurrent Trend

MAGAZINEApril 2014

Cross The Str ipe

Nora SkirtSABSIDR 150,000

Red Triangle BackdressSPOTLIGHTIDR 299,000

Blue Kori HandbagSCISSOR PAPER ROCKIDR 419,900

Tee SkirtTENSCAIDR 189,900

Asymmetrical Crop Top TENSCAIDR 179,900

Miku Clutch White SCISSORS PAPER ROCKIDR 349,900

PAGES14

ARTICLECurrent Trend

MAGAZINEApril 2014

Walk In Pale

Cloudy BagOWNMELAIRIDR 170,000

Bubblegum Collar DressFYLOIDR 245,000

iPhone 5 Glazed Tilapia Skin WhiteEDMEIDR 199,000

Kimi Yellow Cut OutSHOECORNERIDR 305,000

Cloudy OuterTLBMIDR 200,000

flower 03 NecklaceYOUNG JEWELRYIDR 122,000

The more you move, the more exercise your body get. Gauzan and Karina Rucci pick out for you

several clothes that will enable your body to move in ease. These two have so much in common, cur-

rently a student at university outside Jakarta with a high interest in fashion. Rucci works for her bachelor

degree in fashion design major in Berlin. Gauzan currently studies communication major in Bandung.

Here, they express their style for turning a finger, which are influenced by their current dwellings.

Mix&

Match

SHO

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SHIRT

HA

TBAG

JEWELLERY

DRESS

PAN

TS

INTERVIEW Dwimayu Budinastiti / PHOTOGRAPHER Dimas Nalendra

Shorts Front ZipperNIKOOIDR 300,000

Keja Gold BagTLBMIDR 145,000

Pointy Flats ShoesARGYLE OXFORDIDR 274,500

PAGES16

ARTICLEMix & Match

MAGAZINEApril 2014

KARINA RUCCI

Mix & Match by

WHAT’S YOUR CURRENTLY DO?Currently, I’m studying fashion design in Berlin ac-

companied with my fluffy dog, Mumu.

WHAT’S THE MOST PROMINENT COLOR IN YOUR WARDROBE?It’s black!

WHAT’S FASHION ITEM WHICH NEVER FAILED ON YOU?High waist trousers, high waist jeans, high waist skirt.

Hahaa everything in high waist.

WHAT IS ON THE TOP OF YOUR SHOPPING WISH LIST?A fine pair of Brogue shoes!

WHAT’S BEST FASHION ADVICE THAT YOU EVER GET?Eye catchy but keep it simple.

IN YOUR OPINION, WHAT IS THE MOST BIZARRE AND MEANINGLESS TREND THAT HAS HAPPENED NOWADAYS?Hmm korean fever maybe? Hahaha.

INSTAGRAM : @RUCCICI

Dobby Beach Shirt BlueIMPROMPTUIDR 188,000

Fluffy Black OuterTLBMIDR 250,000

Grosgrain Black NecklaceRUCCIIDR 115,000

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Signature Series BeltFONBELTIDR 165,000

Chino Shorts OrangeKOTONEIDR 145,000

PAGES17

ARTICLEMix & Match

MAGAZINEApril 2014

GAUZAN

Mix & Match by

WHAT’S YOUR CURRENTLY DO? Doing my priority as a college freshmen, do painting,

sketching, doodling you name it, hunting for a decent

dish and go to castings in-between.

WHAT’S THE MOST PROMINENT COLOR IN YOUR WARDROBE?I have black, white, and grey. Maybe some red.

WHAT’S FASHION ITEM WHICH NEVER FAILED ON YOU?Definitely tees and shorts. Aaaand crocs or running

shoes. Comfortable is a must.

WHAT IS ON THE TOP OF YOUR SHOPPING WISH LIST?I don’t really do shopping. I shop only what I need. So,

there’s no list.

WHAT’S BEST FASHION ADVICE THAT YOU EVER GET?Black never fails.

IN YOUR OPINION, WHAT IS THE MOST BI-ZARRE AND MEANINGLESS TREND THAT HAS HAPPENED NOWADAYS?Have you ever seen someone wearing shirt as an outer

and t-shirts inside it? I don’t know if this is a current

trend or last year or even forever. But this trend seems

complex to me. Do you really wanna suffer by the

INSTAGRAM : @GAUZ4N

RAJ Maroon CardiganARAFURAIDR 265.000

Nevermind the Label TeeLEAP OF FAITHIDR 169,000

Sandal 2 Straps GoldenTXTUREIDR 250,000

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Inkblots No. 2 SPIFFY X FREAK IDR 230,000 / Skirt Short

DAY AND NIGHT IDR 379,000 / Short Front Zipper NIKOO IDR 300,000 /

MP Colorimetry Tee MANEQUIN PLASTIC IDR 155,000 /

Shiny Wicca Top PINX IDR 180,000

w O r kO u t_

MODEL Karina Rucci & Meidita Agustina

PHOTOGRAPH BY Putra Agung Mahendra

STYLING Marchelynn MAKEUP Dewina Aprianasari

Double X Sweater SPOTLIGHT IDR 375,000 /

Stretch Mini Skirt Green SIN IDR 113,400

Wavy Sweater Peach IMPROMPTU IDR 288,000

High Waist Shorts Yellow PATROON GOODS IDR 199,900

Alex Blue Slip On ATISH IDR 299,000

Lime Long Coat TLBM IDR 200,000

Tank Dress In White NIKICIO IDR 209,300

Alice Who Sweater CYRU IDR 235,000 / MP Hand Skeleton Pink

MANEQUIN PLASTIC IDR 215,000 / Lace Pocket Short SIN IDR 113,400 /

Mustard Short SIN IDR 113,400 / Erlina Docmart BELLA LUNA IDR 280,000 /

Chaquilla Docmart BELLA LUNA IDR 280,000

Alice Who Sweater CYRU IDR 235,000 / MP Hand Skeleton Pink

MANEQUIN PLASTIC IDR 215,000 / Lace Pocket Short SIN IDR 113,400 /

Mustard Short SIN IDR 113,400 / Erlina Docmart BELLA LUNA IDR 280,000 /

Chaquilla Docmart BELLA LUNA IDR 280,000

PAGES26

ARTICLEFeatured Brand

MAGAZINEApril 2014

F O U N D E R

Bonet, Lisa, Yuni, Chika, Aya

B R A N D

B/I/N/C/A

1

F E A T U R E DB R A N D

I HEARD B/I/N/C/A WAS CREATED BY FIVE BEAUTIFUL WOMEN, ISN’T IT RIGHT? IT’S A PRETTY HUGE AMOUNT! WHAT CONNECTS YOU TO EACHOTHER?We are all best friends with same ideas

and thoughts. Those are what connect

us to each other.

DO EVERYONE HAVE THEIR OWN ROLE? WHAT IS YOUR SPECIFIC ROLE?We do have our own role. Bonet and

Lisa are our marketing stars. Yuni is

responsible for the sales growth hack-

er, Tiara is in charge in productions,

meanwhile as for Aya, she’s busy in

finance.

WHAT’S THE STORY BEHIND THE NAME? WHY THERE ARE SLASH-ES IN BETWEEN?The unique name was created based

on our nick name initials, and the

slashes itself are stating that we consist

of five person.

B/I/N/C/A HAS ESTABLISHED FOR MORE THAN THREE YEARS, HOW DO YOU SURVIVE THE FIERCE COMPETITIONS OUT THERE?We survive by constantly producing

based on the latest needs from the

market and always put in our mind

that we are doing this business for fun.

WHAT IS B/I/N/C/A’S BIGGEST ACHIEVEMENT SO FAR?Our biggest achievement is to be ac-

cepted by different types of customers,

as currently happening now.

WHAT’S THE CONCEPT OF PART IV COLLECTION?Part IV collections brought simplicity

and clean cut look.

WHY CHOOSE BLACK AND WHITE?Black and white - for some people,

those two colours may seem gloomy,

sad and dark. Yet, in this collection

we made really cool designs that are

able to transfer those gloomy looks

into modern and fresh style & appear-

ances.

> > >

PAGES27

ARTICLEFeatured Brand

MAGAZINEApril 2014

IS THERE ANY PARTICULAR MATERIAL THAT PROMINENT IN ALL YOUR COLLECTIONS? WHY?We used cotton and polyester in most

of our designs, since those materials

suit our tropical climate and comfort-

able to wear.

WHAT MAKES PART IV DIFFER-ENT?Part IV are different because we feel

that we found ourselves through this

collection. It reflects our ideas and

maturity in expressing the real style

of B/I/N/C/A

WHO DO YOU WANT TO SEE WEARING YOUR DESIGN?We would love to see B/I/N/C/A

are worn by Alexa Chung and Gwen

Winarno.

DESCRIBE B/I/N/C/A’S WOMAN... B/I/N/C/A’s woman is confident woman,

who loves to travel and try new stuff and places.

You can find them browse their music through

hype machine.

WHAT IS THE MOST SATISFYING FEED-BACK THAT YOU’VE EVER RECEIVED FROM CUSTOMERS?It’s really satisfying every time we hear “I am

your loyal customer”, “When will you release

your next collections?”, “Your service is great”.

Those feedbacks always make us proud and

happy.

WHERE’S THE BEST PLACE TO WEAR B/I/N/C/A?You can wear B/I/N/C/A anywhere you want

as long as you feel comfortable.

WHAT DO YOU THINK ABOUT THE LO-CAL FASHION SCENE?Our local fashion is a growing and promising

industry. Now the local industry has been ac-

cepted by the people, because most of them are

more into style now and not anymore “What’s

the brand”

WHAT’S YOUR ROLE IN LOCAL FASH-ION SCENE?Our role in local is to make sure that we create

a promising future for the local fashion industry

and keep focus on creating new and emerging

designs.

WHAT’S NEXT FOR B/I/N/C/A?B/I/N/C/A will make more fashion-

able, stylish and affordable designs.

We are also planning to build our own

flagship store and develop more varie-

ties of designs.

“ B/I/N/C/A’S WOMAN IS CON-

FIDENT WOMAN WHO LOVES TO

TRAVEL AND TRY NEW STUFF AND

PLACES. “

B/I/N/C/A

> > >>

> >

INTERVIEW Dwimayu Budinastiti

http://localbrand.co.id/B/I/N/C/A

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