DISRUPTIVE INNOVATIONOPPORTUNITIES AND CHALLENGES FOR LSPs

DIANA SANCHEZ

LOCALIZATION WORLD DUBLIN 2014

TAUS TRACK

6 JUNE 2014

CONTENTS

3 - THE PROBLEM: INTEROPERABILITY HAVOC

4 - BUSINESS AND PRODUCTION GOALS

INTEROPERABILITY

5 - IMPLEMENTATION ACTIONS

6 – PEMT AND LANGUAGE TECHNOLOGY PARTNERSHIP

7- TAUS API

8 – PILOT PROJECT

12 – FUTURE PROJECTS

13 - TEAM

14 - SUMMARY

THE PROBLEM:

1. CAT tools (Trados, Wordfast,

SDLX, Déjà Vu, Star, etc.)

2. Translation Memories

3. Bilingual files

4. Translation Management

Systems

5. Content Management Systems

1. Laborious project management

2. Slow productivity

3. Quality complaints

4. Limited market opportunities.

5. Loss of information (metadata)

CAUSES EFFECT

Interoperability havoc

INTEROPERABILITY

PROCESS INNOVATION

Partnership with innovative language

technology partners providing

customized solutions.

TECHNOLOGY PARTNERS

INTEROPERABILITY STRATEGY

Annual goal of various new

technological products to drive research

and development efforts.

NEW PRODUCTS

Technology-based, generating large

volumes of content, global expansion,

IT department.

PILOT PROJECTS

The implementation of interoperable

systems and workflows was linked to the

company’s annual strategic goals and

overseen by upper level management.

MANAGEMENT

Identification of problematic areas,

considering various options, choosing

and evaluating suitable options.

PRAGMATIC APPROACH

An internal interoperability workgroup

to meet once a month and discuss

follow-up and action items..

WORKGROUPS

MT SPECIALISTS PRODUCT DEVELOPMENT

PROJECTS WITH SELECT CLIENTS STRATEGIC GOALS

PRACTICAL SOLUTIONS REGULAR FOLLOW-UP

INTEROPERABILITY

PEMT

By 2012, and through a partnership with language

technology provider <tauyou>, the company had

already successfully integrated a customized TM/MT

workflow that allowed its production department to

obtain high quality post-edited technical translations

into ES, EN, IT, PT and FR. Its operating margins and

daily word output increased dramatically as a result.

Outstanding challenges included adding more

language combinations and streamlining project

management processes.

MACHINE TRANSLATION

AND LANGUAGE TECHNOLOGY PARTNER

MT/TM INTEGRATION

INTEROPERABILITY

API

1. Process automation

2. Simple yet cost effective

3. Compatible with production

operations

WHY?

INTEGRATION

INTEROPERABILITY

1. TAUS API standards

2. Select customers

3. Pilot projects

4. Production working closely with IT

HOW?

• Barcelona-based start-up

• Over 200 writers generating

unique content daily

• Network of sites with over 5

million visits per month

• Websites in Spain, Italy and

Brazil

• Required fast, low-cost

localization of content

BUSINESS SITUATION

PILOT PROJECT

CMS/MT/API INTEGRATION

INTEROPERABILITY

• API integration to expedite translation

workflow and project management

process

• PEMT supported by statistical /

domain based technology

• Regularly scheduled TM maintenance

to improve quality of raw output

through optimized engine training

process

• Dedicated team of post-editors with

industry expertise

SOLUTION

INTEROPERABILITY

PILOT PROJECT

CMS/MT/API INTEGRATION

• Client was able to easily penetrate new global markets

• Rapidly scale up new revenue streams

• Translated volume increased by 35%

• Overall cost reduction by 75%

• Alliance with multilingual services partner enhanced

market presence and competitiveness

IMPACT ON THE BUSINESS

INTEROPERABILITY

PILOT PROJECT

CMS/MT/API INTEGRATION

IMPACT ON THE BUSINESS

INTEROPERABILITY

PILOT PROJECT

CMS/MT/API INTEGRATION

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

oct-13 nov-13 dec-13 jan-14 feb-14 mar-14

# PT (BR) visits

0

100,000

200,000

300,000

400,000

500,000

oct-13 nov-13 dec-13 jan-14 feb-14 mar-14

# IT visits

SUMMARY

Nova has been working on implementing interoperable processes for the last 4

years as part of the company’s innovation efforts, strategizing, planning and

managing our structures and processes.

However, implementing interoperability in translation requires more than just

having common technical standards or merely adopting certain processes. The

challenges and obstacles that LSPs face in implementing Translation Services

Interoperability include:

1) Bureaucratic challenges

2) Ensuring compliance or enforcement of the adopted processes

3) Resource development

4) Using metrics to measure the success in translation interoperability

In addition, our main message is that we need to work with open systems, that can

connect/integrate with our client and provider systems to reduce laborious export,

import, change format , change tool, change system type of tasks which slow down

and generate loss of information for all parties.

INTEROPERABILITY

TEAM

INTEROPERABILITY

CLARA MILOVANOFFLEAD PROJECT MANAGER

MARIO BOGARÍNIT MANAGER

JORDI AGUILÀCIO

SERGI LLOPARTIT DEVELOPER

POL BERNATLINGUISTIC ENGINEER

THANK YOU!Please share this presentation

Twitter: @NovaLanguageSer