C E D A R C R E E K . ( 2 0 0 9 ) . C E D A R C R E E K V I N E Y A R D .

LOCALISED PRODUCTION VERSUS IMPORTATION

INTRODUCTION

• Wine has been traded throughout the world for thousands of years.• What is the need for trade?• Why doesn’t each market supply their own wine?• Climatic and Soil requirements for Vitis vinifera• Some varieties suited to Cool climates e.g.

Riesling• Some varieties suited to Warm climates e.g.

Cabernet Sauvignon• Some countries and regions are more proficient at

producing specific varieties than others.

HISTORY

First Producers of Wine

• Austria• France• Germany• Greece• Hungary• Italy• Portugal• Spain

Wine for Rookies. (2014). Old World Wine Countries.

HISTORY

• First wine was from the Middle East in 6000B.C.• Was found in Egyptian tombs• Was considered to be fashionable status to drink

wine in early Rome • Wine Bars throughout Rome emerged• Local industry Created• Wine and wine techniques spread throughout

Europe from Italy• Other European regions started producing a

higher quality• First example of Importation Versus Locally

Production

CURRENT INDUSTRY

Large Winery (Kakaviatos, P. 2013, January 16).

CURRENT INDUSTRY

• Wine Regions • Not all countries can

produce wine• Other countries

specialise in producing wine• Regions around the

world specialise in different Varieties and Styles

Wine producing regions of the World. (Wikipedia)

CURRENT INDUSTRY

• Efficiency•Quality• Perceived Quality• 2012 U.S bulk importation Trend• Britain Worlds Biggest Wine Importer 2007

NEW ZEALAND CURRENT INDUSTRY

• Main Markets

• Wine Prices

• Sauvignon BlancNew Zealand Export stats from 2013 (New Zealand Wine Pure Discovery, 2013).

NEW ZEALAND WINE CONSUMPTION

Exert from Annual Statistics 2004-2013 left to right (New Zealand Wine Pure Discovery, 2013).

• Note that New Zealand’s consumption of local product increased from 11.1 L/capita to 13.9 L/capita between 2008 and 2009

• This was when there was a glut of New Zealand wine that could not be sold• New Zealand increases its consumption of its own wine to stabilise market

CHALLENGERS FOR THE FUTURE

Dead vines due to drought in Australia (Holderhead, S. 2011, August 19).

CHALLENGERS FOR THE FUTURE

• Different Challengers for Specific Markets Around the World in regards to Importation and localised Production• Water• Disease• Brand Quality• Environmental Factors• Sustainability

CHALLENGERS FOR THE FUTURE IN NEW ZEALAND

• Soil Health• Brand Quality• Vineyard Health• Maintain High Quality• Manage Supply and

Demand• Maintain ‘Sustainable

Winegrowing New Zealand’ practices

REFERENCES

• Cedarcreek. (2009). Cedar Creek Vineyard. Retrieved from http://www.cedarcreek.bc.ca/files/media/CedarCreekVineyard.jpg•  • Tapa Nappa Wines. (2010). Foggy Hill Vineyard. Retrieved from

http://www.tapanappawines.com.au/sites/default/files/resources/Foggy%20Hill%20Vineyard%202.jpg •  • Holderhead, S. (2011, August 19). No More Help For Drought Affected. The Advertiser. Retrieved from

http://www.adelaidenow.com.au/ipad/no-more-help-for-drought-affected/story-fn6bqphm-1226117778994?nk=0b6ac33f02d68ef3199e73f5f42b118a

•  • Kakaviatos, P. (2013, January 16). Bulk Wine Imports To US ‘Soar’ in 2012. Decanter. Retrieved from

http://www.decanter.com/news/wine-news/530775/bulk-wine-imports-to-us-soar-in-2012•  • Wregg, D. (2012). Les Caves de Pyrene. Retrieved from http://blog.lescaves.co.uk/2012/10/01/the-stepford-wines/ •  • New Zealand Wine Pure Discovery. (2013). Annual Report: Annual Report 2013. Retrieved from.http

://www.nzwine.com/assets/sm/upload/da/9i/te/eu/NZW_Annual_Report_2013_web.pdf• • Nadan, L. (n.d). New Zealand Wine: Grape Varieties and Wine Styles. Retrieved from • http://gonewzealand.about.com/od/FoodandDrink/a/New-Zealand-Wine-Grape-Varieties-And-Wine-Styles.htm•  • Wallop, H. (2009, January 13). Britain overtakes Germany as world's biggest wine importer, figures show. The Telegraph. Retrieved

from http://www.telegraph.co.uk/foodanddrink/wine/4229673/Britain-overtakes-Germany-as-worlds-biggest-wine-importer-figures-show.html

•  • New York Times. (2007, November 5). A Brief History of Wine. The New York Times. Retrieved from

http://www.nytimes.com/2007/11/05/timestopics/topics-winehistory.html?_r=0 •  • New Zealand Wine Pure Discovery. (2013). Sustainable Winegrowing New Zealand. Retrieved from

http://www.nzwine.com/sustainability/sustainable-winegrowing-new-zealand/