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Do This, Not That: Localizi ng Your International Surveys A presentation by Lisa Pietrangeli from Language Intelligence And Esther LaVielle from Survey Analytics
| Date post: | 22-Nov-2014 |
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Do This, Not That: Localizing Your International SurveysA presentation byLisa Pietrangeli
from Language Intelligence
And Esther LaVielle from Survey Analytics
What We’ll Cover
ABOUT USTranslation Options:
SurveyAnalytics
& Language Intelligence DIY Translation
Tools Go Mobile Q & A
About Survey Analytics
-Started back in 2002 in Seattle, WA -#172 out of 500 fastest growing private companies -30,000 + clients & growing- SurveyAnalytics, QuestionPro, IdeaScale, MicroPoll
Esther LaVielle: Chief Education Director
Language Translation Services
SurveyAnalytics & Language Intelligence have partnered together to make it easier & more affordable than ever to get your surveys translated!
Quick turnaround timeExperienced PM staffExperienced translatorsISO 9001:2008 Certified
Let’s Get Something Clear
Language Intelligence has been working with Market Research companies for over a decade.
Offering best practices that are applicable to multilingual & international research strategies.
Goal = Better question structure via localization means better quality of data
Leverage Existing Tools & DIY Methods
How to Access Translation Services
# Step I: Set up the entire survey in your account in your primary language.
# Step II: * Login » Surveys » Integration » Integration Tools » Translation Service
Add the required languages to your survey. You can add multiple languages.
Select Language(s) & Get Quote(s)
Available Languages Language Intelligence can Translate to:
EnglishGermanFrenchDutchSpanishPortugueseItalianRussianArabicTurkishThaiHebrewBalticCyrillicChinese (Mainland - gb2312)Chinese (Taiwan/HK - Big5)
JapaneseKoreanArmenianPolishHungarianSwedishFinnishDanishSlovakianRomanianFlemishNorwegianGreekCzechCatalanCroatian
DIY Translation Tool
If you plan to translate the survey on your own….
SurveyAnalytics offers tools to DIY Multilingual Survey tools in 37 languages!
We support full internationalization (i18n) -- Including Chinese, Japanese i.e. Multi-byte Character Set languages.
Please note that we only provide system prompts and messages for all the languages. The actual display text in the survey for questions/answers is not automatically translated!
You will need to edit/enter the text in the required language if you are not using Language Intelligence to translate your survey!
Creating Surveys in Different Languages
* Login » Surveys » (Select Survey) » Edit Survey » Multilingual Options
Click on the Add / Edit Language Versions link.
Select Language
Now under Edit Survey tab click on the Edit link for the question
Under Language Version first select the Language. Enter the appropriate translated text & click on save
How to Change the Header, Footer, Survey Buttons, etc.
* Login » Surveys » (Select Survey) » Edit Survey » Multilingual Options
Click on the Add / Edit Language Versions link.
Click on the Configure Survey link for the language option
Enter the translations next to the original text.
Multilingual Report Options
* Login » Surveys » Reports » Advanced Analysis » Grouping/Segmentation
Under System Variable Based Grouping you will find the External ID option. Enter the appropriate language ID and create the Group.
Multilingual Report Options: IDs0 English1 German2 French3 Dutch4 Spanish5 Portuguese6 Italian7 Russian8 Arabic9 Turkish10 Thai11 Hebrew12 Baltic13 Cyrillic14 Chinese (Mainland - gb2312)15 Chinese (Taiwan/HK - Big5)16 Japanese
17 Korean18 Armenian19 Polish20 Hungarian21 Swedish22 Finnish23 Danish24 Slovakian25 Romanian26 Flemish27 Norwegian28 Greek29 Czech30 Catalan31 Croatian
Going Mobile with International Surveys
Reach your target audience via smart phone
Save Trees: Use an iPad for Field Studies! Download App here: http://itunes.apple.com/us/app/survey-analytics-mobile/id368639565
Fact:
There are moreCell Phones than Toilets in India!
International Telecommunications Union
THANK YOU
Q & A
Esther [email protected]://www.surveyanalytics.comblog.surveyanalytics.com
Lisa [email protected] http://www.languageintelligence.com
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