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Location Analytics Heidi Leverton Esri
Location Analytics
Heidi Leverton Esri
“Government agency leaders recognize that prerecession business models are not sustainable, and are willing to pursue radical service changes by making targeted IT investments.”
Top 10 Strategic Technology Trends for Smart Government 2013 – Key Findings Gartner
US— The location-based analytics market is set to overcome privacy concerns and grow to reach $9bn in value by 2016, according to technology MR agency ABI Research.
While the location analytics market is relatively new, it has been evolving for a number of years and has been the major driver for recent location-related acquisitions by the likes of Apple, ESRI, Google, Nokia, Facebook and Microsoft. Eventually, location will become commoditized and will be treated as just another piece of demographic information. Consequently, location analytics will become the core provider of value in location-based reporting.
Success Putting actionable intelligence into the hands of the people that need it.
Signs of change are everywhere.
An epiphany.
The PC Centric Approach.
The Human Centric Approach.
Consumerization. What people find useful at home… …comes to work with them.
Expectations have changed...
…and that includes mapping and GIS.
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Pervasive Allowing anyone to discover, use, create maps
ArcGIS | At a major turning point
Knowledge Workers
Enterprise Integration
Public Engagement
Work Anywhere
Executive Access
Data
Information
Knowledge
Understanding
Mapping
Integration
Sharing and Collaboration
Geospatial Systems Helping us understand and make better decisions.
A Transformation has Occurred Enabling Web GIS Everywhere
Desktop Web Device
Server Online Content and Services
Web GIS
ArcGIS is a Web GIS For Mapping, Analyzing, and Managing Geographic Information
Enabling • Mapping
• Content Management
• Apps Web GIS
Executives Citizens
ArcGIS
ArcGIS for State Government Includes Ready-To-Use Apps and Maps
GIS Staff
Program Staff
Accessible | inside the productivity apps that people already use
Embed | maps and location insight inside business systems like CRM, ERP, BI, CMS…
Freedom | to use the device at hand
Explore | see new patterns in your data
Analyze | use the map as a new analytical tool to gain new insight
Enrich | your maps with geographic content
Market Penetration by Region
Enrich | your data with geographic content
Information for Any Location or Area
Demographics Lifestyle Vulnerable Population Wealth Poverty Consumer Spending Business Sales ... What ZIP Code is this in?
What County is this in? …
Median Income
Median Age
Tapestry Segment
$77,018 32.4 Laptops & Lattes
Accessible in Four Ways
Maps Infographics
Income Age
Family Size …
Geographic Data
Enrichment
Reports
Use the Map to Break Down Silos
BI
CRM ERP
EAM
Excel SharePoint
PPT
Esri Maps for Office
• Enrich Spreadsheets with Demographics
• Find Nearest & Drive Time Filtering
• Infographics
• Demographic Maps
• Support for Office 2013
• Works with Portal 10.2
Location Analytics Fraud Prevention
Thank You!
Heidi Leverton National Account Executive
Government Accounts Esri
[email protected] 360-338-5515
