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Craig  Fisher,  Founder  SocialMediaTalent.com  &  TalentNet  Live  #TNL  VP  Ajax  Social  Media    craig@fishdogs.com    TwiEer  @Fishdogs    

LocaFon  Based  Mobile  RecruiFng  

@fishdogs

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LocaFon  Based  Services  (LBS)  

•  Aka  Geo-­‐Social  Networking  •  Aka  LocaFon  Based  Social  Networking  (LBSN)  

An  informaFon  and  entertainment  service,  accessible  with  mobile  devices  through  the  mobile  network  and  uFlizing  the  ability  to  make  use  of  the  geographical  posiFon  of  the  mobile  device.  LBS  services  can  be  used  in  a  variety  of  contexts,  such  as  health,  work,  personal  life,  etc.  LBS  services  include  services  to  idenFfy  a  locaFon  of  a  person  or  object,  such  as  discovering  the  nearest  banking  cash  machine  or  the  whereabouts  of  a  friend  or  employee.  LBS  services  include  parcel  tracking  and  vehicle  tracking  services.  LBS  can  include  mobile  commerce  when  taking  the  form  of  coupons  or  adverFsing  directed  at  customers  based  on  their  current  locaFon.    -­‐WikipediA  

Craig Fisher @fishdogs

State  of  the  foursquare  NaFon  

•  In  5  years  Fme,  mobile  web  will  outgrow  desktop  •  Foursquare  Valued  at  $250  Million  •  6.5  million  users  doing  2  million  check-­‐ins  per  day.  Since  incepFon  Foursquare  has  had  a  whopping  420  million  check-­‐ins.  Their  growth  during  2010  was  3400%    

•  According  to  a  survey  that  Appcelerator  and  IDC  conducted,  78%  of  app  developers  intend  to  include  "locaFon"  /  GPS  in  their  upcoming  apps.  

Craig Fisher @fishdogs

LBS  RecruiFng  Plan  

•  Find,  profile,  and  track  candidates  •  AdverFse  openings  •  Build  employment  brand  through  employees  

Craig Fisher @fishdogs

Find  candidates  Craig Fisher @fishdogs

Find  Candidates  Craig Fisher @fishdogs

Find  Candidates  Craig Fisher @fishdogs

Find  candidates  

Craig Fisher @fishdogs

Craig Fisher @fishdogs

Craig Fisher @fishdogs

Craig Fisher @fishdogs

Build list of prospects or referral networks from competitors. Note their Foursquare name and Twitter handle Note times they are on Foursquare Network with them and contribute. Do shouts from Foursquare at those times when your list will see them.

Build  Employment  Brand  Encourage  employees  to  check  in    

with  posiFve  messages  Create  a  place  called  “XYX  Corp,  a  Great  Place  to  Work”  

Craig Fisher @fishdogs

Foursquare  Support/Foursquare  FAQ/Foursquare  for  Business  Are  employees  eligible  for  rewards  or  mayorships?  Jake  Furst    posted  this  on  Aug-­‐18  2010  12:11    No!!  We  encourage  managers  to  idenFfy  employees  within  Foursquare  which  will  prevent    them  from  unlocking  rewards  at  locaFons  or  the  ability  to  become  the  mayor.    Managers  can  assign  employees  to  each  locaFon  by  adding  them  as  employees.    

This  process  ensures  that  your  employees  are    properly  listed,  and  prevent  them  from  becoming    the  mayor  or  parFcipaFng  in  offers  that  are  running    on  Foursquare  but  only  at  the  venue  they  are  listed    as  an  employee  of.  

Craig Fisher @fishdogs

Craig Fisher @fishdogs

Craig Fisher @fishdogs

Craig Fisher @fishdogs

Questions?

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Thank You! (You all rock)