By Chris Kieff

@ckieff

*Day 1 – LBS Overview

*What is an LBS?

*Why do people use LBS’s

*Types of LBS’s

*Major Players and positioning

*Day 2 – How Do you Use LBS for your Business?

*Signing Up

*Claiming your location

* Facebook

* Four Square

*Offering Deals

*Playing the Games

*A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device for information.

*Your friends, coworkers, relatives neighbors, schoolmates, enemies, competitors, nemesis from 3rd grade, stalkers, marketers, spammers, burglars, robbers and rapists

ALL KNOW WHERE YOU ARE RIGHT NOW!

*You tell the LBS where you are, and it tells you who and what are nearby.

*Serendipitous connections

*Friends recommendations (Google +1)

*Get and leave tips about a location

*It’s a game- beat your friends!

*Get special offers (free stuff)

*Find what’s hot- and not

Benefits of an LBS

*Facebook Places (Discontinued)

*Google Latitude

*Four Square

*Twitter Places

*Whirl (Groupon)

*Gowalla (Facebook)

*Yelp

*Shop Kick

*Bright Kite

*Loopt

*Meetup

Types of LBS’s Examples

NetworkingConnecting with FriendsWhere is everybody?

Facebook PlacesTwitter PlacesFour Square

ShoppingDiscountsWhat’s on Sale?

Shop KickYelpWhrrl/Groupon?

GamingScavenger HuntI saw all of Central Park!

SCVNGRGoWalla/FacebookGeoCaching

MeetingsWho’s really at the conference?

MeetupHot Potato

Special PurposeMallsIn store locators

Westfield Malls InfoAisle 411Good Guide

*56% of users say LBS offers “social connection”

*41% also say “connection to other people I know or could know.”

*Only 6% say “discounts” is important, and 8% see “savings” as a benefit

*Of Smart Phone users:*56% are aware of LBS

*39% have used an LBS

*99% of LBS users are social network users

4/11 White Horse Productions Report http://ow.ly/4FUwd

*Influencers

*Techies

*Early adopters

*Sign Up for Four Square

*Check your business location

*Check Facebook Places for your Business

*Check Google Places for your business

*Note: for a home based business you can leave the address #’s out.