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Location base services for local business Daniel Davenport THINK Interactive @thinkinc www.thinkinc.com Friday, July 29, 2011
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Location base services for local business
Daniel DavenportTHINK Interactive
@thinkincwww.thinkinc.com
Friday, July 29, 2011
SINCE 1994,WE’VE FOCUSED ON HELPING BRANDS CREATE BUSINESS VALUE THROUGHDIGITAL CHANNELS.
Friday, July 29, 2011
OUR CLIENTS
Friday, July 29, 2011
LOCATION BASED SERVICES
Friday, July 29, 2011
LOCATION BASED SERVICES
Local business have more control, over more content to more people than ever before.
Friday, July 29, 2011
LOCATION BASED SERVICES
People have more access to data enabled mobile devices than ever before.
Friday, July 29, 2011
LOCATION BASED SERVICES
The Internet has gone mobile,... and so have you.
Friday, July 29, 2011
Location enabled, mobile friendly content about your business increases the likelihood that the right person at the right time will find a compelling reason to click on your information.
SOCIAL + LOCAL + MOBILE
CONNECT WITH YOU BUYER
Friday, July 29, 2011
The SoLoMo landscape
Friday, July 29, 2011
Think local
80% of search is local 95% of mobile search is local
Friday, July 29, 2011
50% of physical goods purchased started off with an online search within 5 miles of the purchase location
Think local
Friday, July 29, 2011
Business need to be listed somewhere to let consumers know they have goods to purchase.
Friday, July 29, 2011
Thing started to change when listing went online and added social things like ratings and location things like maps.
Friday, July 29, 2011
The important thing right now for local businesses is to be in the directories, with the right information - which now means spacial location.
Friday, July 29, 2011
Local and mobile need spacial data
Friday, July 29, 2011
Google Places - now with no QR codes!
Friday, July 29, 2011
Google+ The thing to think about
Friday, July 29, 2011
Now they have found you, where do they go?
Friday, July 29, 2011
Your online presence is changing fast
New standards New channels
HTML5 SOCIAL MEDIA
MOBILE & TABLETOPTIMIZATION
INTERACTIVE TVAPPS & CHANNELS
Friday, July 29, 2011
Social
V-
iTV App
Website
MobileWebsite
TabletApp
MobileApp
ConnectedDeviceWebsite
FacebookProfile
YoutubeChannel
FacebookApps
TwitterProfile
Third partyBrandedPages
(hulu, etc)
TabletWebsite
Apps
Websites
Friday, July 29, 2011
You need to maximize your effort on tools and platforms that are driving business
Facebook?Twitter?Foursquare?Groupon?
Friday, July 29, 2011
Driving sales - digital coupons, QR codes and loyalty programs
Friday, July 29, 2011
Driving sales - digital coupons, QR codes and loyalty programs
Google Kills Off Those Little Square Codes You Scan With Your PhoneBusiness InsiderMar. 31, 2011, 3:11 PM
Friday, July 29, 2011
Driving sales - digital coupons, QR codes and loyalty programs
Why Groupon Is Poised For!CollapseTechcrunch, Monday, June 13th, 2011
Friday, July 29, 2011
Driving sales - digital coupons, QR codes and loyalty programs
Unlike Groupon or LivingSocial, AmEx deals don’t require anyone to pre-purchase anything or present any coupons to merchants.
Friday, July 29, 2011
Future trend 1 - mobile walletsFriday, July 29, 2011
Future trend 2 - the connected carFriday, July 29, 2011
Taking advantage of location based services starts with registering your business location so mobile devices can find you.
As payment and incentive platforms mature they will be an important part of your sales strategy.
Take control of your digital home base and use every media type you can to tell your story.
Friday, July 29, 2011
