LOCAT

ION &

CORE PA

GE

LAYO

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N W

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LOCATION PAGE

What’s a location page?

• Setup for Local SEO

• Doctor with one or multiple locations

• Tailor-made to highlight doctor

IDEAL LOCATION PAGE LAYOUT

We used this website for guidance:

Small Business Coach Local Page

Basic components:

• Logos• Testimonials• Cred builders• Photos • Contact Form• Map

SMITH’S LOCATION PAGE

Example Page

GOALS OF PAGE

• Help doctor rank locally

• Landing page optimized for conversions

• Highlight doctor and practice

• Still in Testing phase

CORE PAGE LAYOUT

Key Points for Core Pages

• Marriage of Design and SEO

• Look good and convert

• Uncluttered

• User friendly

CASE STUDY: SHAPIRO

Nicole and I optimized this page (using Optimizely) and saw immediate results:

Stretch Marks

Current Stats:

July 26, 2013 to August 25, 2013

OUR TESTEngagement

• New version had 13.3% more engagement

• About 20% more conversions

OPTIMIZED VERSION

• Better layout

• Less text

• More photos

• Cred builders

higher

Before After

WHY THIS MATTERS?

• Conversions heavily based on layout

• Need to engage user

• Photos and heading are key

• Too much text overwhelms

THANK YOU!

QUESTIONS?