LocationLocated in the top two floors of the New York City storefront

Target Market Wealthy travelers from all over the world looking for a unique dining experience in the world famous Louis Vuitton store. People looking for a unique dining experience.

Website

Entertainment

Patrons are immersed in the luxurious feel and tone of the restaurant with mood lighting and dark wood of the bar and the large columns in the dining room.

Educational

Patrons are involved with their waiter by learning the history of Louis Vuitton and the high end offerings on the menu. As you look around you will see the different time periods LV has survived through.

Escapist

The patrons can wander through the Louis Vuitton store when on the way to the restaurant to be actively involved and feel the same experience while dining the restaurant.

Esthetic

The artwork on the walls that depict the early beginnings of the fashion empire. The architecture has a rich and powerful feel that portrays the influence of worlds largest fashion brand.

The 4 E’s

Entrance from LV store

Main Dining room

Main Bar (offering full menu)

These pictures were taken from Le Meurice, a famous restaurant and bar in France, the high end luxurious feel is the look I would like to create for the LV Lounge

Artwork

The artwork on the walls will depict different fashion shows through the

years. Here are a few from the recent past that show elegance and how intricate Louis Vuitton really is.

Exterior and Landscape

The New York storefront boasts many different looks throughout the year, in the bottom right, the picture is during

Christmas, it is colorful and bright, making it stand out in the plethora of

buildings that surround it. The landscape above looks very modern and minimal

not drawing away from the building behind but still giving it a green space.

Cuisine

Chef Features change every month

Serves Prime grade meats for the best quality

Offers cuisine inspired from places worldwide

In house sommelier with over 200 bottles served

Extensive liquor selection

Fresh produce

Fresh Seafood brought in every three days

Menu’s

Monthly Features

A feature menu will be handed out to guests that contain Chef Features created by the Chef himself

Will contain one Appetizer and four entrees ranging from sea food to prime grade beef.

Chef Features

Appetizer: Tomato Bruschetta14.95

Fresh Heirloom tomatoes, mozzarella, basil

Herb Crusted Salmon31.95

Blend of fresh herbs, seared salmon, hand made corn cake

Jumbo Sea Scallops37.95

White balsamic cream sauce, Truffle mashed potatoes

Filet Foie Gras44.95

Prime grade filet, foie gras butter sauce, vegetable of the day, garlic mashed potatoes

Veal Chop47.95

Grilled, Maitre D’Butter, truffle mashed potatoes.

Tablescape

Most of these items were found at

Restoration Hardware, these pieces are

elegant with a modern twist and look

expensive

Wait staff Attire

Clean Professional Look

Wardrobe provided by Louis Vuitton

No beards, Obscene Piercings, Unpleasant Tattoos

Dressed to impress every day

No chipped nail polish

Retail ElementWhile in the LV building you can shop the store on your way to the restaurant.

Louis Vuitton offers a wide range of retail experiences through the beautiful store.

Music and other SoundsLoud upbeat music that awakens the senses and drowns out other tables conversations

Music will not be offensive but give the feel of a fun energetic atmosphere

Closed kitchen so that there is no back of house noise

Clinking of wine glasses

Different GenresAmy Winehouse

Frank Sinatra

Michael Buble

Adele

Use Pandora Business to pick different light pop/alternative

Genres to keep the music flowing

ScentThe main scents will be coming from the gourmet food that is served throughout the restaurant

You may get a hint of the leather that is used to cover the chairs that is handcrafted by Louis Vuitton

Works Cited

“Bar 228.” 5 Star Luxury Hotels Europe USA. Web. 11 July 2014

“Le DalA.” Restaurant. Web. 11 July 2014

“Restoration Hardware.” Restoration Hardware. Web. 11 July 2014.

“Pottery Barn.” Pottery Barn. Web. 11 July 2014.

“Louis Vuitton near 5th Ave, New York.” Google Maps. Web. 11 July 2014.