The Marcus Graham Project is a 501 (c) 3 non-profit organization and national networkof diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry.

Our mission is to identify, expose, mentor and train ethnically diverse young men and women in all aspects of the media industry, including advertising, entertainment and marketing.

The vision of the Marcus Graham Project (MGP) is to provide long-term access to information, technology, financial and people resources that will strategically develop a viable pool of talent and leadership within the industry.

Founded in 2007 / Incorporated 2009HQ in Dallas, TX with over 1500+ members internationally

BOARD OF DIRECTORS

NANCY HILL, President and CEO of the American Association of Advertising Agencies (AAAA)

GINA BIANCHINI, Co-Founder and CEO of MightyBell.com

BILL SHARP, former VP/Advertising Manager, Coca-Cola USA; former SVP & General Manager,Burrell Advertising; Retired President & Founder, Sharp Advertising* in memorium

CALVIN W. STEPHENS, Chairman and President of SSP Consulting, L.C.

CATHY BROWN, SVP, Director of Client Services at TPN

CYNTHIA NEVELS, President of CynthiaNevels.com

DR. JASON CHAMBERS, Associate Professor in the Department of Advertising at theUniversity of Illinois at Urbana-Champaign

JONATHAN P. HICKS, Sr. Correspondent at BET.com

LARRY POWELL, CO-FOUNDER, MOJO AD @ The University of Missouri – School of Journalism

JASON WHITE, VP Global Marketing, Beats by Dre

NAKEISHA S. FERGUSON, Ph.D Assistant Professor of Marketing at University of St. Thomas2

BOARD MEMBERS

ADVISORY BOARD MEMBERS (2013-2015 Council Term)

Carter Murray, CEO Draft FCB WorldwideKarla Ballard, SVP, Sr. Partner Ogilvy & Mather West Greg Stern, CEO, Butler, Shine, Stern and Partners Walter Delph, CEO, AdlyPerry Fair, President & CCO, JWT AtlantaChris Raih, Founder/Managing Director, Zambezi LAJane Barratt, COO – International , McGarrey BowenAhmad Islam, Co-Founder, commongroundIgnacio Oreamuno, Executive Director, Art Directors ClubCharles H.F. Davis, Founder & Director of Activist Millenials Project Becca Weigman, CEO, TM AdvertisingLaura J. Hernandez, Executive Director Diversity Marketing, AT&TRobert Harwood-Matthews. President, TBWA Chiat Day New YorkAaron Walton, Co-Founder Walton IsaacsonGerard Bush, Co-founder and Chief Creative Director, The Brpr GroupSharon Harris, Global Sales Strategy Lead Windows 8, MicrosoftAlvin Bowels, CEO Grab Media

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BOARD MEMBERS (CONT’D)

• The need for more people of color to be adequately represented at all levels in the advertising industry, in an effort to develop strategies and communications that reflect a diversity of mindset and life experiences.

• The mentoring of junior, mid and senior level talent of color and women to ensure a healthy means of inclusion, retention and promotion through the ranks of the ad industry.

• More promotion and exposure of career opportunities in the industry for communities of color earlier in their academic career

• Develop a larger pipeline and talent pool and paint a truer, more balanced picture of today’s global customer

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INDUSTRY CHALLENGE

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ELEPHANT IN THE ROOM

BOTTOM LINE: OUR INDUSTRY DOESN’T REFLECT THE CHANGING LANDSCAPE OF OUR COUNTRY.

NY TIMES:Advertising Companies Fret over a digital talent GAP

WALL STREET JOURNAL:Why Companies aren’t getting the talent they need

FAST COMPANY:Stumbling Up The Ladder: Ad Agencies Neglect Their Brightest Prospects

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THE TALENT ISSUE IN THE NEWS

THE MARCUS GRAHAM PROJECT WILL CONTINUE TO FOCUS ON ITS MISSION OF ADDRESSING INDUSTRY CHALLENGES BY:

• Building out management staff to run all programs as well as operational funding

• Continue Summer Boot Camp program and grow the curriculum to activate program in multiple markets

• Build out mentorship model and relationships with HR, hiring managers and managers of agencies/companies where MGP graduates have been placed

• Develop program into future-focused laboratory (agency inside of a school) with a year round focus on entry to mid level talent - Locomotus

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FUTURE OF MGP

• As an extension of the Marcus Graham Project, Locomotus is a hybrid advertising marketing & media training ground, consultancy and laboratory

• Locomotus (latin – locos-motus): a place & movement of progress, operation, passion, impulse, disturbance, revolt and rebellion

• Locomotus will operate under a hybrid for non-profit/ for-profit MBE, supporting the mission of the Marcus Graham Project

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LOCOMOTUS

LINCOLN STEPHENS | CO-FOUNDER Lincoln is a former Advertising Account Management Executive (Carol H Williams, Martin Retail, and TracyLocke) turned activist, muckraker and entrepreneur. In his professional career, Stephens has worked with top brands such as Frito Lay, Quaker, Pepsi, Cadillac, Hummer, Chevrolet, and Coca-Cola.Born in Dallas, Texas, Lincoln is a graduate of the University of Missouri-Columbia where he received a Bachelor’s in Journalism with a focus in Strategic Communications and recently completed his Master’s Degree in Entertainment Business at Full Sail University.

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CREATORS

LARRY YARRELL | CO-FOUNDER Larry is a graduate of Morehouse College from Dallas, TX. He is well traveled, having lived in Atlanta, New York, Dallas, and London in the last 7 years. Yarrell’s passion for understanding different cultures has fueled his quest to become a successful social entrepreneur. In addition to being one of MGP’s co founders he’s worked with brands such as Jose Cuervo, Crown Royal, Motions Proline, E! Entertainment UK & Verizon Telecom. Yarrell also holds an MBA in International Marketing which he obtained at American Intercontinental University in London.

JAMIL BUIE | BUSINESS DEVELOPMENT DIRECTOR The classically trained “account guy” participated in the stewardship of brands like DeBeers, Ford, McDonalds and Chrysler. Noticing a need to be well versed in the creative realm he took it upon himself to cross-train as a Writer, Strategist and Cultural Curator. Buie had the opportunity to work across a number of disciplines: Traditional, Multi-cultural & Digital Advertising and Marketing, Commercial production, Copy writing, Interactive project management, Entertainment based marketing, TV and Film product placement, Music production & commercial integration. Agencies that he has worked for have included McKinney, Burrell Communications, Manifest Digital, Global Hue and J. Walter Thompson.

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MANAGEMENT

KENJI SUMMERS | GLOBAL + CULTURAL INSIGHTS DIRECTORKenji Summers is a twenty-something advertising & media professional located in New York. Kenji grew up in the Bedford-Stuyvesant neighborhood of Brooklyn, NY and currently works as a freelance strategist and community manager. He holds a bachelor’s degree from University of Massachusetts at Amherst – Isenberg School of Management. Throughout his career, he has worked as a Strategist at BBH, Digital Strategist at OMD and Jr. Planner at GROUPM. Kenji is a connector that actively participates as an ADCOLOR Awards Steering Committee member, Marcus Graham Project Co-Founder/GO FUND Program Director and blogs for The Huffington Post as well his personal blog, KenjiSummers.com. In 2011, he created the Passport Project, to inspire young Americans to get passports and to participate in global culture.

KWAME JACKSON| SPECIAL ADVISOR

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MANAGEMENT (CONT’D)

MARCUS COLLINS| ADJUNCT CURRICULUM DIRECTOR Culturally curious thinker with an affinity for understanding the cognitive drivers and environmental factors that impact our behavior and socially connect us all. Currently leading the Social Engagement practice across all agency accounts at Translation. This practice is about people, not platforms. Leveraging the psychological motivators that drive what we do, say, and share in an effort to design culturally contagious experiences that extend across both the online and offline worlds of "social" and drive behavioral adoption, or simply put...action.

KWAME JACKSON IS POLISHED, CONFIDENT AND CREDENTIALED WITH PRESTIGIOUS WALL STREET EXPERIENCE AND BUSINESS LESSONS HE LEARNED IN FRONT OF 22 MILLION PEOPLE EACH WEEK, ON NBC'S HIT SHOW “THE APPRENTICE.” AS A NEW YORK CITY BASED ENTREPRENEUR, PROFESSIONAL SPEAKER AND MEDIA PERSONALITY, HE IS POISED FOR GLOBAL ASPIRATIONS.

KWAME HOLDS A BACHELOR OF SCIENCE DEGREE IN BUSINESS ADMINISTRATION FROM THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL KENAN-FLAGLER BUSINESS SCHOOL AND A MASTER OF BUSINESS ADMINISTRATION DEGREE FROM HARVARD BUSINESS SCHOOL.

• Dallas (HQ) • Chicago• Atlanta • Los Angeles • Detroit

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LOCOMOTUS MARKETS

The Locomotus curriculum will be centered on meeting the existing and emerging needs of today’s advertising and marketing landscape. While focusing on thought leadership, implementation of current best practices, development of new best practices and the creation of processes, methodologies and techniques that allows for a globally, culturallyinclusive execution of communications and ideas that spark innovation. As the world continues to get smaller and the need for a high cultural aptitude grows, Locomotus will partner with the world’s leading national and global Executive Creative Directors, Creative Directions, Account Directors and recruiters to construct a program that will develop the best digitally centered, brand management, brand strategy, media services innovators and creative architects of color the industry has even seen.

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CURRICULUM COMPONENTS

The uncommon. The unexpected. The thirsty. The one that needs the break. The one who is pushing at the gate and needs that one shot. Someone with amazing energy. Passion over pride. Purpose over process. Disposition over position. One who knows that practice makes perfect.

“Perfectly imperfect is my dimension’s definition.”– Cee Lo Green

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OUR STUDENTS - EXCURSIONISTS

REAL WORLD EXPERIENCEExperiential learning is the process of making meaning from direct experience. Our students will have the opportunity to work on actual client work, while building a robust portfolio and managed by experienced professionals.

MENTORSHIP COMES FIRST Dedication to true talent cultivation through the program and afterwards

UNAPOLOGETICALLY DIVERSE Will focus primarily on attracting talent of color

AFFORDABILITY & ACCESSIBILITY Will provide experience to talent through sponsorship, making it available tothose who find other programs cost prohibitive 17

WHAT MAKES US DIFFERENT THANTHE TRADITIONAL AD SCHOOL?

“In academia we are preparing students for jobs that don’t exist in order to solve problems that companies haven’t articulated. Experiential learning helps students become young professionals, and ensures that industries build a workforce with the capacity to meet their every changing need.” - Dr. Baranda Fermin, Director Experiential Learning at UNT Dallas

The services that Locomotus + MGP provides:Students / Members• Intense training • Portfolio development • Job Placement • Career spanning mentorshipBrands/Corporations (function as MBE where requested)• Brand Strategy / Management • Social Media + Content Strategy• Retail Marketing• Research / Insights Development • D&I Consulting

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SERVICES

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STRATEGIC PARTNERS

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PROOF OF CONCEPT

The iCR8 boot camp provides the next generation of advertising, media marketing talent with the exposure and experience necessary to solidify careers within the industry.

The boot camp is a summer long internship program, where nearly a dozen teammembers are selected annually for an exclusive opportunity to provides pro-bonoconsulting services, developing a marketing campaign for pre-selected non-profitorganizations or social causes, the opportunity to work on actual client projects,providing experience across multiple segments and categories.

The success of the boot camp program has served as the proof of concept for our expansion and has also been featured in several national media vehicles.

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THE iCR8 BOOT CAMP

OVER THE LAST 6 YEARS GRADUATES OF THE iCR8 BOOT CAMP CAMP AND OUR NETWORK HAVE SUCCESSFULLY FOUND JOBS AT SOME OF THE COUNTRIES LEADING COMPANIES

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SUCCESS STORIES

96% of graduates found employment within 6 months

88% of all MGP Boot Camp alumni have successfully found jobs at some of the country’s leading companies

PREVIOUS CLIENTS

AT&T CASE STUDY

From 2010 to 2012, the Marcus Graham Project partnered with AT&T Mobility to conduct national research studies to better understand the following:- Technology usage- Importance of connectivity- Existing barrier to leveraging technology within diverse communities across the

country.

Students traveled a set of routes bound for Los Angeles, Chicago and Washington DC, making stops in major metros as well as rural and tier two markets

Through the partnership local and national media coverage was garnered highlighting AT&T commitment to education, diversity and workforce development in underserved communities.

Link to NBC story:http://www.nbcdfw.com/news/business/Movie-Inspires-Dallas-Professional-to-Help-Others-98244064.html

Link to AT&T Press Release:http://www.att.com/gen/press-room?pid=18181&cdvn=news&newsarticleid=30993

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PEPSICO PARTNERSHIP

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BUILD ON LEGACY + MOMENTUM

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BUILD NEW LEADERS IN THE FIELD

Position PepsiCo as a leader in marketing, media & advertising talent, by making a significant investment into experiential learning, career training & mentorship opportunities. • MGP has been developing a lab and talent incubator, Locomotus, for the last few

years and announced its intention in 2012• PepsiCo to come on board as Locomotus launch client• Engage the fresh thinking of multicultural millenials who are “prosumers”

eagerly looking to make their mark in the industry by creating great work and moving the needle for engaging clients

• LOCOMOTUS to develop cost-conservative, nimble solution and team to successfully meet Pepsi business goals and execute resurgence of the AACM initiative

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OPPORTUNITY

• Support PepsiCo’s current efforts in reaching the AACM through its Education & Empowerment initiative

• Support current needs by activating a turn-key solution to replace the agency services that were provided by GlobalHue

• Focus on driving Pepsi and PepsiCo portfolio sales in 2015 and beyond

• Immediately develop plan of action to support Black History Month efforts

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NEXT STEPS

• Develop 2015 roll out plan in Q4 2014 (PR focus)• Announce at Lavender Hill Gala in Dallas

• Begin development of Black History month program

• Repackage 2015 Plan• Clean the slate and develop an impactful

program that will move the needle across Pepsi portfolio

• Develop multi-year commitment (at least 3 years)

Appendix

MGP NETWORK - Online Social Networking Site The MGP social networking site, powered by NING, provides an online community and forum where mature professionals and emerging young professionals connect and forge a support system to assist in theguidance of career & leadership skills. We currently have over 1500 members signed into the network nationally, as well as abroad.http://network.marcusgrahamproject.org

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OUR PROGRAMS

ICR8 Summer Boot CampThe boot camp’s primary purpose is to provide diverse aspirants inthe field of advertising & marketing with the exposure and experience necessary to solidify careers within the advertising, media & marketing industry. The summer long program consists of relevant topicalcase study and development of marketing/media concepts in response to selected topics. Boot camp initiates are chosen through application, portfolio review and in-person interview held during the spring.

MGP Radio - The Drum The online program will give MGP members the opportunity to connectreal time with guest hosts who will provide helpful information on industry topics and trends, as well as offer any helpful advice to those who tune in.

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OUR PROGRAMS (CONT’D)

MGP Fund - GO Fund & Sharp AwardThe GO travel fund is organized as a financial scholarship for MGP members to attend the often cost prohibitive industry conferences, training seminars, networking functions and educational courses.Financial awards are given upon application and require that a reportbe submitted upon completion of the activity.

The Sharp Award, sponsored by JWT Atlanta and administered byThe Marcus Graham Project, honors excellence in marketing, advertising and media by recognizing one (1) student with a $3,500 award.

PORTFOLIO OF MEGABRANDS

#2 AA TV Network #1 Local Urban Radio Network

#1 Urban Digital Network

Over 22 MM UVS

Mega brands like HelloBeautiful.com and TheUrbanDaily. 9MM

followers in social media.

15.7 MM Weekly

53 owned & operated stations in 15 urban

markets

60 MM US HHs

Must see television shows like R&B Divas,

Unsung and the NAACP Image Awards

#1 National AA Radio Network

20 MM Weekly

Star talent like Tom Joyner, Al Sharpton Yolanda Adams &

James Fortune

INTEGRATED MEDIA

OUR WORLD-CLASS BRANDS DELIVER SUPERIOR REACH AT SCALE

From TV to digital and radio, One Solution is the market leader in providing content to Black women.

UNMATCHED CONNECTIVITY

NAACP BLACK CHURCH NATIONAL URBAN LEAGUE HBCUs KAPPA ALPHS

PSI AND MORE

NAACP IMAGE AWARDS TRIBUTE HELLO BEAUTIFUL INTERLUDES R&B

DIVAS AND MORE

CELEBRITIES & ICONS

KEVIN HART TOM JOYNER ALICIA KEYS PHARRELL AND MORE

COMMUNITY ORGANIZATIONS

EMOTIONAL PROGRAMMING

ONE PURPOSEOur creative solutions group crafts branded

content and experiences that resonate with the highly coveted and influential AA audience.

BIGGER IDEASWe’ve paired experienced media professionals with top-notch strategists + creatives from the advertising industry in order to deliver the best

creative solutions.

AWARD WINNINGOur team has won 7 awards in the last 18

months for our custom solutions for big brands.

CREATIVE SOLUTIONS GROUP