Masterpiece. Preview Loewe Reference ID.

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Self-expression starts in the mind. Anyone wanting to actualise a project that is close to their heart – with no restrictions, right down to the last detail – needs ideas and the space to explore the possibilities. Design a TV to suit your own style and requirements – after all, if you can believe it, you can achieve it. Loewe Reference ID: as unique as your life’s work.

As unique as your life’s work.

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A masterpiece. From the hands of master craftsmen.

The red spruce from which the Fazioli grand piano sound boards are made come from the Fiemme Valley. It is precisely this wood that the famous Stradivarius violins are also made.

Fazioli produces around 110 to 120 instruments per year. Each

instrument is tested and subject to constant innovative research which

takes place in the company’s own sound laboratory and concert hall.

The surfaces are sanded and polished by hand. Only in this way can a flawless finish be achieved.

Fazioli’s philosophy pursues a very clear aspiration: to develop an in-house

solution for every challenge thus creating a distinctive, unique sound.

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Striving for perfection: Loewe has found a partner with whom it can actualise its aspiration: Fazioli. The Italian piano manufacturer produces grand pianos that many renowned pianists regard as the best in the world. Loewe and Fazioli have developed an exclusive one-of-a-kind Loewe Reference ID: a grand piano and a TV cast from the same mould – this is Individual Design of the highest order. Furthermore, Fazioli’s expertise in working with wood and the application of lacquer have proven invaluable.

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The stuff dreams are made of.

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The stuff dreams are made of.

Haute Couture not Prêt-à-Porter. The cut: linear, clear, puristic. The material: of the highest quality. The catwalk: your glorious flooring. Should you decide to purchase a Loewe Reference ID in the future, how you dress your personal dream TV, e. g. the design of your speaker’s front cover, is now up to you. The Loewe Reference ID bears the signature of our best designer. And yours.

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The fine art of framework.

No painting is complete without its frame. Vincent van Gogh always regarded the frame as a gesture of respect and appreciation for the work of art. And in keeping with the essence of the Loewe Reference ID, it is only right that the frame, which is created using the utmost precision, be designed according to personal expectations. Whether it’s a length of polished titanium, etched stainless steel or grained leather: you can perfect your own masterpiece.

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Prestigious ...

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Positioned by attitude. Loewe Reference ID is prestigious. Or understated. It depends how you set it up – prestigiously on the stand like an opulent cheval glass, or casually on the sideboard. Or you could lean it against the wall. Whether its positioning belies visual superiority or is defined by a casual understatement, the Loewe Reference ID is sure to command any room.

... or understated. It’s a question of positioning.

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Alexander of Schaumburg-Lippe is a member of German aristocracy. In his possession are numerous collectors items which are characterised by sophisticated design elements.

In order to ensure a first-class and eminently personal production of the royal family coat of arms, various methods were tested – from brocade and leather embroidery to laser engraving.

In addition to the castle’s requisite regal opulence, another striking

element of the interior is its consistent and inimitable style – a royal style that

characterises each room.

Noblesse oblige.

And the first customer is: Prince Alexander of Schaumburg-Lippe. He ordered a Loewe Reference ID with his family coat of arms, making him the first to personify his expectations in elegant, unique home entertainment.

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Technical specifications, delivery conditions and other information are subject to change without notice · Art. no. 99 005 568 · Copy date 13.08.2012 · Printed in Germany.

Actual colours may vary due to printing processes. All Loewe products featured in this catalogue are intended for private use. The Loewe Reference ID is expected to be available at the start of 2013.

Loewe Opta GmbHIndustriestraße 1196317 KronachGermanywww.loewe.tv/int

Loewe UK Ltd237A Kensington High St1st FloorLondon W8 6SAUnited Kingdomwww.loewe.tv/uk

Audio Products Group Pty Ltd6/67 O‘Riordan StreetAlexandria NSW Australia1300 134 400www.loewe.tv/au

Audio Products Group Pty Ltd 13 Wall Place, TawaWellington New Zealand0800 111 450www.loewe.tv/nz