Visual Arts Logotype / Logo.

LOGO, LOGOTYPE.Definition:

A logo is a group of letters, symbols, abbreviations, figures etc, cast in a single block to facilitate typesetting.

It is the signature of a company that can be applied in all kinds of printed or visual material. A good logo design reflects the corporate identity of a company and is of fundamental importance in the success of this.

Typography The logo (typography) is a design that consists, most of the times, only of a

unique and original typography that is usually the name of the company or brand.

Imagotype The imagotype (figurative or abstract image) is an icon

(drawing, outline, line) that identifies the identity of a brand and dispenses with the use of typography.

Examples of this are: Nike, McDonald's, Ferrari, Apple, etc.

Typography and image, work in team to represent the logo.

Design a logo: http://www.logogarden.com/

Creating a logo:At the time of creating a logo, we must note that it should be:

Simple: Clean, easy to write.Memorable: Usually, the easiest element to remember a brand is the color. Other

symbols or codes can help to recall a brand.Timeless: Contemporary, but something classic. A lot of brands logos updated

every 20 years.Versatile: Adaptable. Must adapt to the target market. Not very modern to

conservative consumers, not very conservative to modern markets.Appropriate: Convenient, adequate. Represents a product and is aimed at a

specific audience.

The corporate identity of a company is its letter of introduction. This identity depends on image people form of that organization.

Creating a logo: Process.

The logo transmits the brand personality. It will have certain characteristics depending on the audience it is aimed. It should be simple, efficient and aesthetic.

The design and creation of the logo is important because it will represent a certain product or brand.

Nowadays we have many tools to draw and design with ease and precision.

Often the logo images are based on

schemes and simplifications of the

previous drawing.

Vocabulary:

Typesetting: Composición tipográfica. Brand: Marca. Company: Empresa, compañía. Outline: Contorno. Signature: Firma. Print: Imprimir, publicar. Success: Éxito. Memorable: Memorable, fácil de recordar. Timeless: Intemporal, atemporal. Letter of introduction: Carta de presentación. Clarity: Claridad, nitidez. Warmth: Calor, amabilidad, cordialidad. Cheerful: Feliz, alegre, alentador. Bold: Valiente, audaz, atrevido. Youthful: Juvenil. Wise: Sabio, inteligente.

Vocabulary: Dependable: Fiable, seguro,. Strength: Fuerza, solidez, fortaleza. Trust: Creer, confiar. Peaceful: Tranquilo, pacífico. Growth: Crecimiento, desarrollo. Balance: Equilibrio, imparcialidad, armonía.