Logan Bartlett - Mattermark Webinar 4.30.2015

© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 2

Agenda

• Who Am I?

• State of the Start-Up Ecosystem

• How Have VCs Found Deals Historically?

• How has Data Impacted Venture Sourcing?

• Trends for 2015

• Advice for Founders

• Q&A

http://MATTERMARK.COM


Who Am I?

• Investor at Battery Ventures focused

on B2B software investing

• Battery typically looks to write

checks between $8 and $25M

• Active with our firm’s investments in

Coupa, Glassdoor and Yesware

• www.loganvc.com


http://www.loganvc.com/


State of the Start-Up Ecosystem


© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587

1. Cost of starting a company is decreasing

5

Source: Mark Suster – Upfront Ventures



2. Proliferation of micro vc and microbrews

6

Source: CB Insights



3. Smart minds aren’t running to Wall Street

7

Source: Zero Hedge



4. Market sizes are expanding

8

Source: Packetworks



5. Distribution is enhancing market velocity

9



6. Companies are staying private longer

10

Source: Mark Suster – Upfront Ventures



7. Public money is playing in private markets

11

Source: CB Insights



So…….. what??





Valuations go up…

14

Source: Pitchbook



Round sizes go up…

15

Source: Tom Tunguz - Redpoint



Unicorns go up…

16

Source: CB Insights



… And winners take all

17

Source: Play Bigger Advisors, LLC.

#1 in Market, 76%

All Others in Market, 24%



Entrepreneurs should be all like….



Because great companies are started in all markets

0

1,000

2,000

3,000

4,000

5,000

6,000

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Nasdaq

For a full list of all Battery investments and exits, please visit www.battery.com

Nasdaq



You just need to keep building value …



… and growing up and to the right



How Have VCs Found Deals Historically?

22



Method 1: Smile and dial

23



Method 2: Networking and referrals

24



How has Data Impacted Venture Sourcing?

25



The Godfathers: LinkedIn and TechCrunch

26

• LinkedIn provided new insights into both companies and employees

• Crunchbase crowdsourced funding information and provided extensive

coverage on the start-up ecosystem



Commercialization for the have nots

27

• Companies like Facebook, Netflix, LinkedIn,

Twitter, AirBnB etc. built tools to handle their scale

that were later commercialized

• Mattermark took practices that were done at the

top venture firms and institutionalized it for the

masses… .

… and made it searchable by investor, stage, business model etc.



Tools have proliferated

28

Company-Focused People-Focused

For a full list of all Battery investments and exits, please visit www.battery.com



So…….. what??



Targeted outreach

30



Trends for 2015

31



More dinosaurs gonna die

32

Bubble, My Ass: Some Unicorns Might Be

Overvalued, But All Dinosaurs Gonna Die.By Dave McClure



More security breaches are coming

33



Advice for Founders

34



Stay lean and talk to all potential customer…

35



… and diligence VCs before reaching out

36



Don’t optimize for valuation early …

37



… because it’s a long journey

38



… but a fun one

39



Q&A

40


Date post:	15-Jul-2015
Category:	Small Business & Entrepreneurship
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Logan Bartlett - Mattermark Webinar 4.30.2015

Small Business & Entrepreneurship