MARKETING OF LOGISTICS - LOGISTIC SERVICE
MARKETING , INTERNET MARKETING,B2B
MARKETING ,CONSUMERISM AND LEGAL ISSUES
BY A.AIYESHA
ROLL NO :02
LOGISTIC SERVICES MARKETING
What does Logistic Services Marketing mean?
L.S.M mainly consists of an interlink age between logistic operations supply chain management and
transportation which result in
Reduce transportation costsIncrease supply chain efficiency and visibility Deliver supplies or finished goods at the time they are needed.
How does Logistic Services Marketing work?
Goods Distribution and marketing instruments Decision making Connections between goods distribution
and sales activation Marketing –mix instruments – > change and adjusted with other instruments Logistics and Marketing Both are similar Marketing – Direct Purpose recognition Logistics – creation and usage of
effectiveness potential
Connection between marketing and logistics
Product
promotion
Customer service
Price
Stock manageme
nt
warehousing
Information Systemordering
Transportation
Objectives of B2B Marketing Amplified Brand awareness and
reach Increase lead Generation Increased Engagement Rates Loyalty and Advocacy
B2B MarketingBusiness - to – business marketing or B2B marketing involves the sale of one
company’s product or service to another company.
Developing and planning of B2B market : The product or service The target market Pricing Promotion
What kinds of customers are effectively marketed with B2B marketing ?
Construction companies who buy sheets of steel to use in buildings
Government agencies Institutions like hospitals and school Brookers and wholesalers
Recenlty … B2B markets are inculcating new ways
through social platforms and social media Survey organized by Chadwick Martin Bailey
and iModerate – businesses are more likely to buy from companies they track through social media
Eg., Tech – savvy companies like Cisco systems,Inc. leading seller of networking systems – launched a campaign introducing a new router solely on social media advertising.
Was classified as one of the top five in the company’s history
Internet Marketing Internet marketing or online
marketing , refers to advertising and marketing
efforts that use the web and email to drive direct sales via
electronic commerce , in addition to sales leads from
web sites or emails. Internet marketing and online
advertising efforts are typically used in conjunction
with traditional types of advertising like radio,
television , newspapers and magazines.
Objectives of Internet Marketing :-> Establish a presence -> Build Visibility -> Generate Sales
Internet marketing’s Top objectives of 2014
Specialized areas of Internet Marketing I.M is broken down into more
specialized areas such as : Web marketing :- e-commerce
web sites , affiliate marketing web sites , promotional or informative web sites , online advertising on search engines , and organic search engine results via search engine optimization (SEO)
Email marketing :- consists both of advertising and promotional marketing efforts via e-mail messages to current and prospective customers
Social media Marketing – involves both advertising and marketing efforts via social networking sites like facebook , twitter , you tube and digg.
Advantages and disadvantages of I,M
Advantages : Swift availability of the information Save money Differentiation between large and
small company – less Global arena Measurement of progress - Easy
Disadvantages : Slow internet connections
User can’t “touch” the merchandise
Online payment – many don’t have faith in
Constant visual promotions that appear to be frauds
Consumerism Consumerism , the “ social movement seeking to augment the
rights and power of buyers in relation to sellers” (kotler,1972)
It is a social phenomenon that empowers the buyers and the consumers . Its effects are visible in the laws , regulations and marketing practices.
It also puts a check on companies and ensures that the consumers get quality products which are safe for them at the right price.
It also ensures that the consumers are provided with the correct information about the products.
Consumerism forces companies to operate and produce goods and services according to the consumers needs.
It plays a paramount role in every stage of marketing starting from new product design to communication through advertisements
Objectives of Consumerism To restore the balance between buyer
and seller relations in the market To protect and promote consumer
citizen interests and to safeguard consumers rights
To prevent consumer exploitation by unscrupulous traders
To under take programmes of consumer education , consumer information and comparative testing
Four types of consumerism in Marketing Routine Purchases
Purchases with limited amount of decision making
Purchases with a high amount of Decision-Making
Impulsive Buying
What is the role of consumerism in marketing of logistics? Distribution policy – It covers marketing mix
and has two components : channel management and Logistics management
Channel Management : Entire process of setting up and operating the contractual organization , consisting of various types of middleman ( such as wholesalers , agents , retailers and facilitators )
Logistics Management : It is focused on providing product availability at appropriate times and places in the marketing channel mix elements.
Current Scenario in Consumerism of M.L Positive Effects : More Industrial Production Higher growth rate of economy More employment Opportunities Higher Import and Export Scope for Green Logistics Negative Effects Environmental Degradation Increase in Black logistics Illegal shipment of goods
Legal Issues In Marketing of Logistics Federal Jurisdiction Regulation of the railroads , motor
carriers , airlines and ocean carriers Regulation of intermediaries to
include brokers , forwarders and 3PLs Multimodal shipping Principles of contract law for
transportation Liability for loss and damage
Legal Issues In Marketing of Logistics Cargo insurance Shippers and carriers duties and
responsibilities Importing and Exporting Terms of sale International laws and treaties Hazardous materials law and
regulations
Thank you for your attention.