1 ICRAR Brand Guidelines June 2009 Logo positive The ICRAR logo is an important asset of the organisation and reflects its goals and processes. It is a visual expression of the organisation, and as such must be valued and used in accordance with these guidelines. The ICRAR logo is formed by the graphic device combined with the words ‘International Centre for Radio Astronomy Research’. The two used together forms the logo and and the two cannot be seperated. The ICRAR logo should never be altered from its original format or embellished with other symbols. The logo can be used colour positive on white or colour negative on black or as a mono version for black and white applications and on all shades between black and white. Links ICRAR_large_logo_colour.eps The ICRAR logo concept: The logo form is inspired by star trails and a graphic representation of emitting and receiving electromagnetic waves. Multiple lines are indicative of the idea that multiple readings come together to create a whole, the way a square kilometre array generates information.
Transcript
1ICRAR Brand Guidelines June 2009
Logopositive
The ICRAR logo is an important asset of the organisation and reflects its goals and processes.
It is a visual expression of the organisation, and as such must be valued and used in accordance with these guidelines.
The ICRAR logo is formed by the graphic device combined with the words ‘International Centre for Radio Astronomy Research’. The two used together forms the logo and and the two cannot be seperated.
The ICRAR logo should never be altered from its original format or embellished with other symbols.
The logo can be used colour positive on white or colour negative on black or as a mono version for black and white applications and on all shades between black and white.
Links ICRAR_large_logo_colour.eps
The ICRAR logo concept:The logo form is inspired by star trails and a graphic representation of emitting and receiving electromagnetic waves. Multiple lines are indicative of the idea that multiple readings come together to create a whole, the way a square kilometre array generates information.
2ICRAR Brand Guidelines June 2009
LogoMain logo
The horizontal and stacked colour logo must only be used on a white background.
The large, 20mm and 10mm scale ICRAR logos have been specifically modified to suit the purpose of very large or extra small applications. The 20mm scale version must not be used at less than 100%. If a smaller size is required then the 10mm may be used. This version must be used at 100% and in mono only.
Isolation zone To ensure maximum impact, the logo should always be clear of other graphic elements. The simple formula below helps assist with calculating the minimum recommended area of clear space surrounding the logo.
The minimum area of clear space surrounding the logo is twice the cap height of the letters ICRAR.
2 X 2 X
2 X 2 X
1 X
1 X
2 X 1 X 2 X
2 X1 X2 X
1 X
1 X
2 X 2 X
2 X2 X
8ICRAR Brand Guidelines June 2009
Logo Co-branding When the ICRAR logo is used in partnership with another organisation’s logo the ICRAR logo exclusion zones should be used.
A 1pt black line must separate the logo when used in conjunction with a partner logo.
The partner logo should be scaled so that the two logos have equal visual height.
1 X
2 X 1 X 2 X
2 X1 X2 X
Corporate lockup with other operators should always be in mono (black and white).
In a two partner co-branding framework the ICRAR logo should be on the left-hand side.
Logo
9ICRAR Brand Guidelines June 2009
Logo Co-branding There is a unique alignment when the ICRAR logo is used with the Curtin or University of Western Australia logo.
1 X
1 X
2 X
2 X
1 X
1 X
2 X
2 X
2 X
2 X
1 X
1 X
2 X
2 X
10ICRAR Brand Guidelines June 2009
Minimum logo size
Large logo – 20%
26.5mm52.5mm
107.8mm
73.5mm
26m
m46
.5m
m
10m
m20
mm
84m
m
50.5mm
Large scale logo – 55% Small scale logo – 100%
20mm Logo – Must be used at less than 100%
10mm Logo – Must be used at 100%
The minimum sizes are based on legibility and the logo versions should not appear any smaller than represented here on ICRAR collateral. This ensures the legibility of the logo.
Whenever possible the large scale logo should be used. The main logos offer a stacked and a horizontal version to cover most possible applications. Whenever the vertical space does not allow the main logo to be used, the small scale logo should be used.
11ICRAR Brand Guidelines June 2009
Unacceptable uses The examples below show examples of incorrect logo usage.
Always ensure that there is adequate contrast between the background and foreground to guarantee legibility.
Disproportionately scaled The ICRAR logo should never be stretched disproportionately.
Insufficient legibility The ICRAR logo should never appear on a surface that has less than 40% tonal difference.
Overpowering Background The ICRAR logo should never appear on a surface which obscures the logo.
ICRAR logo on angle The ICRAR logo should never be used on an angle.
Tampering with the logo lock-up The ICRAR logo should always appear in the logo lock-up specified and elements should never be moved in relation to each other.
Misuse of colour The ICRAR logo should never appear in unspecified colours.
12ICRAR Brand Guidelines June 2009
Typography – DIN light, DIN regular and Din medium
The font that has been selected for ICRAR is a modern and highly legible typeface that can be applied to everything from brochures to signage.
For internally-generated material and online applications where DIN is not available, it is acceptable to use Arial.
For internally-generated material and online applications where DIN is not available, it is acceptable to use Arial.
14ICRAR Brand Guidelines June 2009
Colour palette
Mono
To be used for mono in house publications and the body copy text.
To be used as colour for headlines.
To be used as colour for large scale text that is page overlapping.
To be used as colour for the institute title on the business cards.
From Yellow C 0% M 0% Y 100% K 0%over Red C 0% M 20% Y 100% K 0%to Dark Red C 15% M 100% Y 90% K 20%Gradient to be used in the spiral. Dark red for the overlaying letters ICRAR.
Colour Palette
BLACK
C 0% M 100% Y 100% K 0%R 204 G 34 B 41PMS 185C / 032UDULUX Red Clown P05H8
C 0% M 20% Y 100% K 0%R 242 G 202 B 48PMS 116C / 114UDULUX Sulphur P16H9
C 0% M 70% Y 100% K 0%R 215 G 111 B 44PMS 151C / 1375UDULUX Quince Jelly P10H8 LOGO GRADIENT
15ICRAR Brand Guidelines June 2009
Typesetting rules When listing dot points, only put a full stop at the end of the last point.
Numbers and a series of two or more capital letters (e.g. Acronyms) should always be made a half point smaller than the text point size when using the DIN font family. This ensures a more even reading of the text information.
Use text range left, ragged right, i.e. Do not justify text. Do not use tracking with the DIN font families.
Body copy text should be no smaller than 10pt. Terms and Conditions, notes and captions should be no smaller than 6pt.
Always hang punctuation and bullets in the column gutters. This ensures that the column of text retains a flush left edge.
Olenisim nulluptat. Liquat, quam ating erciduis nit faccum er augue dolorer ostrud tat. Lesting ea facin volore tate del in eugue duiscil lutat. Duiscilis aliqui blandionum alit loreet, volortinibh eum zzriuscillan vel utpatumsan ut nis duismodit praesequi tat, quis ipismod ipissequisi. At. Il do dit acidunt ipit diamcon facilit vel utpatum enit lut ea alit, quisi bla feumsan utpatue feugiam consendre dolore faccumsan hent dolorerit laore dio conse deliquamcor susto odolorer lor sen-dre doluptatin etum ent nisim velendip eums tatie mod dolut lorperilisi.Nis ad tie volore feuisit wisl utem nos ad delese modigna
Olenisim nulluptat. Liquat, quam ating erciduis nit ea faccum er augue dolorer ostrud tat. Lesting ea facin volore tate del in eugue duiscil lutat. Duiscilis aliqui blandionum alit loreet, volortinibh eum zzriuscillan vel utpatumsan ut nis duismodit praesequi tat, quisim ipismod ipissequisi. At. Il do dit acidunt ipit diamconsecte facilit vel utpatum enit lut ea alit, quisi bla feumsan utpatue feugiam consendre dolore faccumsan hent dolorerit laore dio conse deliquamcor susto odolorercil ut lor sendre doluptatin etum ent nisim velendip eumsandre tatie mod dolut lorperilisi. Nis ad tie volore feuisit wisl utem nos ad delese modigna
HEADLINE Subheading Body Copy
HEADLINESubheadingBody Copy
• Olenisim nulluptat. Liquat, quam ating erciduis nit ea faccum er augue dolorer ostrud tat.
• Olenisim nulluptat. Liquat, quam ating erciduis nit ea faccum er augue dolorer ostrud tat.
• Olenisim nulluptat. Liquat, quam ating erciduis nit ea faccum er augue dolorer ostrud tat.
• Olenisim nulluptat. Liquat, quam ating erciduis nit ea faccum er augue dolorer ostrud tat.• Sub punctuation• Sub punctuation
– Sub-sub punctuation– Sub-sub punctuation
– Olenisim nulluptat. Liquat, quam ating erciduis nit ea faccum er augue dolorer ostrud tat.– Olenisim nulluptat. Liquat, quam ating erciduis nit ea faccum er augue dolorer ostrud tat.– Olenisim nulluptat. Liquat, quam ating erciduis nit ea faccum er augue dolorer ostrud tat.– Olenisim nulluptat. Liquat, quam ating erciduis nit ea faccum er augue dolorer ostrud tat.– Sub punctuation– Sub punctuation– Sub-sub punctuation– Sub-sub punctuation
Example of ranged left ragged right text Typographic hierarchy
Typographic hierarchy Do not justify text
Examples of correct typographic applications
Examples of incorrect typographic applications
Always hang punctuation and bullets in column gutters
Always hang punctuation and bullets in column gutters
16ICRAR Brand Guidelines June 2009
Stationery – letterhead Pre-printed letterheads feature the colour positive logo.
The recommended paper stock is Saxton smooth brilliant white 100gsm.
Letterheads printed internally or used as a word template should use a solid black and white letterhead for clarity and consistency.
Dimensions A4 – 297mm (h) x 210mm (w)
Template Link ICRAR_template_001_letterhead_colour.indd ICRAR_template_002_letterhead_b&w.indd
ICRAR is a partnership between The University of Western Australia and Curtin University of Technology
The University of Western Australia7 Fairway, Crawley WA 6009Australia
Vince FrostFrost Design15 Foster St Surry Hills Sydney 2010
Dear Vince,
Magnim vulput & nullutate vullut ing ercillaore tincidunt augait ipsusci liquatue vent prat. Ip ex eugait nos ad dolorem vullummy nulla cortio odolent aci blandrercil etue magna conse dolobor eriustrud molore do euis at velenibh enisl erat alit ex enim dolorem amconulpute magna facip endrem zzriliquat utat nostrud tatet, volore vel eugait erit at.
Il eliquisit iusto od tionullum vercill uptatem delit iril dit volorper sim veraessed modipsum zzrilla ndrerit lor aliquisi blam nonsed dolor susto et, quatie ver ilit adiam, volenibh eros nim diatin vel ut lore dolor sum zzriustrud minis duip esequisim vilit num alit ea faci blandigna commy nim nismodolent ad diat ullumsandio doloreet enim vel ulputat alisse feuguero el ullam il euisit veraessi tio eliquatem niamcore ming exer augiat at. Isl dit accumsan eu faccumm odolorer secte dui tisit eraestie min er sit lamcon erostrud eugue feugiat. Olor sum zzriusto deliquatum volum dunt wisi. Nulluptatin henisi.
Lestrud modoloreet ad duipissim am zzriuscin ea facidunt vel iriure dit iusto dunt la alit lum vent iriure vel ullum zzrit wis at amcommodolor summy nonullum qui blaore con vullutem venim quatue tatis am ing eum iureros et lumsandreet iurem velit lutpat nulputet, vel dolesequi tem nos euis duipit lam dolesse quamconsed mod ming eratum vent nonsequat veliqua mcommy nulpute tet, si.
Yours sincerely
John Smith
ICRAR is a partnership between The University of Western Australia and Curtin University of Technology
The University of Western Australia7 Fairway, Crawley WA 6009Australia
Vince FrostFrost Design15 Foster St Surry Hills Sydney 2010
Dear Vince,
Magnim vulput & nullutate vullut ing ercillaore tincidunt augait ipsusci liquatue vent prat. Ip ex eugait nos ad dolorem vullummy nulla cortio odolent aci blandrercil etue magna conse dolobor eriustrud molore do euis at velenibh enisl erat alit ex enim dolorem amconulpute magna facip endrem zzriliquat utat nostrud tatet, volore vel eugait erit at.
Il eliquisit iusto od tionullum vercill uptatem delit iril dit volorper sim veraessed modipsum zzrilla ndrerit lor aliquisi blam nonsed dolor susto et, quatie ver ilit adiam, volenibh eros nim diatin vel ut lore dolor sum zzriustrud minis duip esequisim vilit num alit ea faci blandigna commy nim nismodolent ad diat ullumsandio doloreet enim vel ulputat alisse feuguero el ullam il euisit veraessi tio eliquatem niamcore ming exer augiat at. Isl dit accumsan eu faccumm odolorer secte dui tisit eraestie min er sit lamcon erostrud eugue feugiat. Olor sum zzriusto deliquatum volum dunt wisi. Nulluptatin henisi.
Lestrud modoloreet ad duipissim am zzriuscin ea facidunt vel iriure dit iusto dunt la alit lum vent iriure vel ullum zzrit wis at amcommodolor summy nonullum qui blaore con vullutem venim quatue tatis am ing eum iureros et lumsandreet iurem velit lutpat nulputet, vel dolesequi tem nos euis duipit lam dolesse quamconsed mod ming eratum vent nonsequat veliqua mcommy nulpute tet, si.
Yours sincerely
John Smith
61.7
5m
m
99
mm
12.5
mm
10m
m
10m
m
13.2
5m
m Logos of the joint venture partners
Din light 8.5pt on 10pt ledding -20 kerning numbers 8pt
Black and white alternative
54.3mm
75 mm
15mm
40
mm
12.5mm
17ICRAR Brand Guidelines June 2009
Stationery – business card Pre-printed business cards feature the colour negative logo.
The recommended paper stock is Saxton smooth brilliant white 300gsm.
Dimensions 50mm (h) x 90mm (w)
Template Link ICRAR_template_003_businesscard_on_black.indd ICRAR_template_003_businesscard_on_white.indd
Professor Peter QuinnDirector
The University of Western Australia7 Fairway, Crawley WA 6009Australiat +61 (0) 8 6488 4553m +61 (0) 414 185 [email protected]
International Centre for Radio Astronomy Research
Professor Peter QuinnDirector
The University of Western Australia7 Fairway, Crawley WA 6009Australiat +61 (0) 8 6488 4553m +61 (0) 414 185 [email protected]
International Centre for Radio Astronomy Research
8m
m8
mm
8m
m8
mm
8m
m8
mm
8m
m8
mm
40
mm
40
mm
40
mm
40
mm
8mm
8mm
8mm
8mm
Din medium 8.5pt on 10pt ledding -20 kerning
Din medium 8.5pt on 10pt ledding -20 kerning
ICRAR_Logo_main_horiz_neg_col.eps
Prefered option
Secondary option
ICRAR_Logo_main_horiz_pos_col.eps
Din medium 8.5pt on 10pt ledding -20 kerning c0 m70 y100 k0
Din medium 8.5pt on 10pt ledding -20 kerning c15 m100 y90 k20
Din light 8.5pt on 10pt ledding -20 kerning numbers 8pt
Din light 8.5pt on 10pt ledding -20 kerning numbers 8pt
18ICRAR Brand Guidelines June 2009
On 29 February 2008, the then Premier of Western Australia, the Hon Alan Carpenter MLA, announced the allocation of $20m in State funds to create a new International Centre for Radio Astronomy Research (ICRAR) in Perth. A Steering Group under the chairmanship of Dr. Bernard Bowen, was established to initiate ICRAR. The Bowen Committee report was
submitted to the Premier on 10 July 2008. On 15 December 2008, the new Minister for Science the Hon Troy Buswell MLA announced the outcomes and establishment of ICRAR.
The Australian SKA Coordination
Committee (ASCC) sees ICRAR as a new pillar along with ASKAP and
MRO in the overall Australia
participation in the international
SKA effort.
OUR VISIONThe vision for ICRAR is of a collaborative centre that is international in scope, which achieves and sustains research excellence in astronomical science and technologies and which, as a coherent and unified part of Australia’s national effort, makes a fundamental contribution to the realization and scientific success of the SKA.
THE CENTRE WILL• attract a ‘critical mass’ of
world class researchers in key disciplines of radio astronomy to conduct high quality research and contribute to national and international scientific and technical programs for the ASKAP and Phase 1 SKA projects;
• create a collaborativeenvironment for scientists and engineers to engage and work with industry to produce studies, prototypes and systems relevant to the success of the ASKAP and Phase 1 SKA projects;
• enhance Australia’s position in the international SKA program by contributing to the development process for the SKA in scientific, technological and operational areas and in a manner consistent with the strategic objectives developed by the ASCC;
• promote and assist therealisation of the scientific, technical, commercial and educational opportunities of the SKA project through public outreach, the creation of educational material, the training of students and collaborative developments with national and international educational organisations;
• establish and maintain a‘critical mass’ of scientists and technologists in the disciplines relevant to radio astronomy through both appointments and training; and
• expand, where appropriate,collaborative partnerships that attract contributions to the Centre.
A JOINT VENTURE ICRAR will be operated as an Unincorporated Joint Venture between the Curtin University of Technology and the University of Western Australia for an initial period of 5 years with the University of Western Australia providing Centre Agent Services. In addition to the WA State Government cash support of $20 million, both universities will contribute additional support to ICRAR in the form of cash and in kind resources to a total value exceeding $60 million.
ICRAR Headquarters will be located on the UWA Campus within a recently constructed building on the corner of Fairway and Cooper streets. The research activities of ICRAR will be carried out at the ICRAR facilities at UWA and Curtin University of Technology.
The first meeting of the ICRAR Interim Board was held on 10 February 2009.
Design system –Brochure
Dimensions 3 pages: 210 x 99mm each – 2 column grid
Template Link ICRAR_template_005_brochure.indd
The recommended paper stock is Saxton smooth brilliant white 200gsm.
10m
m10
mm
5mm 5mm 5mm5mm 5mm4mm 5mm
Fold
Fold
Headline Din Medium 12pt on 15pt ledding -15 kerning c0 m100 y100 k0
Introductory text Din Medium
12pt on 15pt ledding -15 kerning
Body copy Din Light 9pt on 12pt ledding -15 kerning
Image placement Images to be placed in circles and to be loosely spread over the graphic element. Circles between 24mm and 44mm in varying sizes.
Introductory text Din Medium
12pt on 15pt ledding -15 kerning
c0 m100 y100 k0
Graphic element Din Light
60mm high c0 m20 y100 k0
19ICRAR Brand Guidelines June 2009
THE INTERIM BOARD CONSISTS OFDr Bernard Bowen (Chair) RetiredProfessor Lyn Beazley Chief Scientist of Western AustraliaProfessor Brian Boyle CSIRO SKA DirectorProfessor Jeanette Hacket Vice Chancellor, Curtin University of TechnologyMr Phillip Jenkins Company DirectorProfessor Alistar Robertson Pro Vice-Chancellor (Research Initiatives) UWAProfessor Tom Spurling Member, CSIRO Board
State Funding Agreement for ICRAR in July 2009.
Prof. Peter Quinn (UWA), has been appointed Director and CEO of ICRAR. Prof. Peter Hall (Curtin), Prof. Steven Tingay (Curtin) and Prof. Lister Staveley-Smith (UWA) will act as Deputy Directors.
CONTACTProfessor Peter Quinn DirectorInternational Centre for Radio Astronomy Research7 Fairway, Crawley WA 6009Australiat +61 (0) 8 6488 [email protected]
Left to right Prof. Steven Tingay (Curtin), Prof. Peter Quinn (UWA), Prof. Peter Hall (Curtin) and Prof. Lister Staveley-Smith (UWA)
International Centre for Radio Astronomy Research
Design system –Brochure (continued)
Dimensions 3 pages: 210 x 99mm each – 2 column grid
Template Link ICRAR_template_005_brochure.indd
The recommended paper stock is Saxton smooth brilliant white 200gsm.
10m
m10
mm
5mm 5mm 5mm5mm 5mm4mm 5mm
Fold
Fold
Subheading Din Medium
9pt on 15pt ledding -15 kerning
ICRAR_Logo_neg_col.eps
Din regular 10.75pt -10 kerning
Subheading and body copy in c0 m100 y100 k0
to be used for particular important information
Partner logos in b&w to be stacked and
separated by a 0.25pt black line
20ICRAR Brand Guidelines June 2009
Logo sample applications
The sample applications shown below are conceptual only. Artwork files will be available when the application is developed.
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