Logo Usage Guidelines Internal Use Only

© 2017 Recreational Boating & Fishing Foundation Logo Usage Guidelines | Page 1 of 8

OverviewThe Take Me Fishing™ logo establishes a brand identity for the national outreach campaign of the Recreational Boating & Fishing Foundation (RBFF). The foundation’s mission is to increase participation in recreational boating and fishing across the United States.

This campaign is anchored by the Take Me Fishing brand. The most effective way to promote the brand is through consistent use of the logo, which builds familiarity with the brand, helps reinforce it and encourages brand integrity.

RBFF offers a royalty-free, nonexclusive license to use the Take Me Fishing logo. Visit http://takemefishing.org/general/about-rbff/programs-and-materials/national-campaign/logos/ for logo usage guidelines. Thank you for promoting recreational boating and fishing in your community.

Color and TypographyPlease be sure the Take Me Fishing logo has sufficient contrast so that it is clear and legible against its background. When using the two-color vector logos, use only PMS 3282 (green) and PMS 146 (brown). Logos are available in stacked and horizontal versions, in both English and Spanish.

PRIMARY

PMS 3282CMYK 100/23/59/6RGB 0/134/123HEX 009b8d

GREEN

CMYK 5/5/8/10RGB 240/235/229HEX f0ebe5

TAN WHITE

SECONDARY

CMYK 10/2/0/0RGB 226/239/252HEX e2effc

BLUE

CMYK 8/42/73/0RGB 228/158/90HEX e19d5a

ORANGE BLACK

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Lexia is the primary font for the Take Me Fishing™ and Vamos A Pescar™ identity system. It should be used in headline treatments.

ABCDEFGHIJKLMNOPQRS ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890/?! TUVWXYZ1234567890/?!LEXIA BLACK LEXIA REGULAR

PRIMARY

Circular Std is the secondary font. It should only be used for large amounts of body copy in publications or online.

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890/?! CIRCULAR STD BOLD

SECONDARY

Typography

Take Me Fishing Logo OptionsTo ensure the logo is clear and legible against its background, please choose the Take Me Fishing logo that will provide sufficient contrast.

PRIMARY 4-COLOR LOGO PRIMARY GRAYSCALE LOGO

SECONDARY 4-COLOR LOGOS SECONDARY GRAYSCALE LOGOS

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Vamos A Pescar™ Logo OptionsVamos A Pescar is the Spanish language counterpart to Take Me Fishing™. This is the only acceptable, non-English version of the logo. It is available in four-color and grayscale versions, and in horizontal and stacked formats. These versions should be used when information on a given piece, regardless of language, is intended for and being communicated only to the Hispanic audience.

PRIMARY 4-COLOR LOGO PRIMARY GRAYSCALE LOGO

SECONDARY 4-COLOR LOGOS SECONDARY GRAYSCALE LOGOS

Minimum Clear SpaceThe Take Me Fishing logo is designed to have a specified clear space around it. This protected area is equivalent to the height of the Take Me Fishing text. Please be sure that all other graphics and/or text are outside of this clear space.

THE HEIGHT OF THE TAKE ME FISHING LOGO TYPESHOULD BUFFER ALL FORMATS OF THE TMF LOGO.

THE HEIGHT OF THE VAMOS A PESCAR LOGO TYPESHOULD BUFFER ALL FORMATS OF THE VAP LOGO.

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Placement Restrictions The logo is not intended to be incorporated into other graphic shapes (e.g., inside snipes or starbursts).

Minimum Size Restrictions

When used in print, the minimum size of the horizontal version of the Take Me Fishing™ logo is 2 inches. The minimum size of the stacked version is 1.5 inches. In digital use, the minimum size of the horizontal version is 145 pixels; the stacked version is 110 pixels. When either the Take Me Fishing or Vamos A Pescar™ logos are used with a co-op logo (for example, a state agency), they should be no less than 50 percent the size of any other logo being used. When used in broadcast, the Take Me Fishing or Vamos A Pescar logos must comprise at least 25 percent of the on-screen image and appear for no less than 3 seconds.

PRINT

DIGITAL

MINIMUM SIZE 2 INCHES

MINIMUM SIZE 145 PIXELS

MINIMUM SIZE 1.5 INCHES

MINIMUM SIZE 110 PIXELS

MINIMUM SIZE 1.5 INCHES

MINIMUM SIZE 110 PIXELS

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Logo LockupsIf dual-language communication is necessary, use the dual logo lockup. When the Take Me Fishing™ and Vamos A Pescar™ logos are used together, it is important to combine them properly. Please follow the minimum clear space guidelines previously mentioned. It is also important to pair the same version of each logo with its counterpart (horizontal with horizontal, stacked with stacked).

PRIMARY LOGO LOCKUPS

SECONDARY LOGO LOCKUPS

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Lockups With the RBFF Logo

For communications to internal stakeholders or regarding RBFF specifically, please use the RBFF logo with the Take Me Fishing™ and Vamos A Pescar™ logos. Horizontal versions of both the Take Me Fishing and Vamos A Pescar logos can be used along with the logo for RBFF. The four-color version of this logo lockup is preferred.

RBFF, TAKE ME FISHING AND VAMOS A PESCAR LOGO LOCKUPS

RBFF AND TAKE ME FISHING LOGO LOCKUPS

RBFF AND VAMOS A PESCAR LOGO LOCKUPS

IF YOU ARE USING THE RBFF LOGO ALONE OR IN CONJUNCTION WITH THE TAKE ME FISHING OR VAMOS A PESCAR LOGOS ON A DARK BACKGROUND, SIMPLY REVERSE OUT THE RBFF LOGO COLORS.

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Lockups With the Sixty in Sixty LogoIn most instances, using the primary wordmark is preferred (for optimal legibility). Application and lockup outlines are still relevant in the URL versions.

PRIMARY WORDMARK LOGO LOCKUPS

SECONDARY WORDMARK LOGO LOCKUPS

RBFF LOGO AND SIXTY IN SIXTY WORDMARK LOCKUPS

Sixty in Sixty LogoFor communications regarding the Sixty in Sixty initiative, please use the primary logo or the primary wordmark. Use the primary wordmark in instances where legibility might be an issue.

SIXTY SIXTYinSIXTY SIXTYin

SIXTY SIXTYin

SIXTY SIXTYin

PRIMARY LOGO PRIMARY WORDMARK

PRIMARY WORDMARK AND URL

PRIMARY LOGO AND URL

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If you have any questions concerning the Take Me Fishing™ logo or logo usage guidelines, please contact the RBFF Marketing Department at marketing@takemefishing.org or 703-519-0013.

Recreational Boating & Fishing Foundation, 500 Montgomery Street, Suite 300, Alexandria, VA 22314-2081

PRIMARY LOGO LOCKUPS

SECONDARY LOGO LOCKUPS

RBFF LOGO AND SIXTY IN SIXTY LOGO LOCKUPS