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THE QUANTIFIED SELF
Connected home
Diet and nutrition data
Financial data (e.g. Credit Score)
IQ & EQ
Medical data (e.g. DNA)
Physical exercise data
Social data
Travel and telematics data
THE NARRATIVE SELF
Ancestry data
Bucket list
CV
Family stories
Film & Music
The imagined self
Politics & Religion
Social data
SWEETSPOT
Ancestry data
Bucket list
CV
Family stories
Film & Music
The imagined self
Politics & Religion
Social data
An insight from our use of
Amazon
Most brains don’t do ‘data’.
A lesson from Africa
QS’s major challenge?
Stories trump numbers.
1. Age2. Alumnus of [ University ]3. Apple tribe-member4. Birth sign5. Brought up overseas6. Bucket lister7. Charity activist8. Children / twins9. Diabetic10. Divorced11. Dyslexic12. Economist subscriber
13. Football team supported14. Gender15. (London) marathon runner16. Major illness in the family17. MENSA member18. Nationality19. Political beliefs20. QS practitioner21. Religious beliefs22. Special holiday destination23. Sports enthusiast24. Where you live
What makes you, YOU ?
1. Age2. Alumnus of [ University ]3. Apple tribe-member4. Birth sign5. Brought up overseas6. Bucket lister7. Charity activist8. Children / twins9. Diabetic10. Divorced11. Dyslexic12. Economist subscriber
13. Football team supported14. Gender15. London marathon runner16. Major illness in the family17. MENSA member18. Nationality19. Political beliefs20. QS practitioner21. Religious beliefs22. Special holiday destination23. Sports enthusiast24. Where you live
What makes you, YOU ?
A 88 %
7 %
STORYNegative Positive
30% Effective
90% Effective
Source: Freymuth & Ronan 2004
B
TREATMENT
39 % 88 %
7 %
STORYNegative Positive
30% Effective
90% Effective
Source: Freymuth & Ronan 2004
78 %
TREATMENT
BBC Big Money Test - OU and UCL
• Bargain hunter
• Gambler
• Miser
• Spender
• Tycoon
MULTIPLE (MONEY) SELVES
BBC Big Risk Test - Cambridge University
MULTIPLE (RISK) SELVES
• Understanding and Judging risk
• Experiential and Analytical risk
• Health, Safety and Physical risk
• Psychological, Ethical and Social
risk
Ancestry data
Bucket list
CV
Family stories
Film & Music
The imagined self
Politics & Religion
Social data
An insight from our use of
Amazon
Most brains don’t do ‘data’.
A lesson from Africa
QS’s major challenge?
Stories trump numbers.
London 20 Nov 2014
Alan Newman, Psychologist agnewman.is @ virgin.net
Thank You
