London 2012 OlympicsLondon 2012 Olympics

Eton Dorney Lake 2012 Olympic Venue Initial planning to long

term legacy…

Julia White

Visitor ManagerRoyal Borough of Windsor and Maidenhead

What I will aim to cover?

• Introduction to the Venue• Use of the venue• Challenges of 2012• Opportunities of 2012• Partnership working• 2012 Sector Groups• Projects underway to date• Economic Impact (the £’s and pence)• The future Legacy

Venue LocationVenue Location

Current use of Dorney Lake

• Rowing (World Cup and World Championships, Great Britain Training Venue, Dorney Lake Junior Rowing Initiative, Eton College)

• Triathlons (Human Race organise 10 events per year involving 800 – 1000 per event)

• Running (Race for Life / casual community use)

• Walking / roller blading / cycling (safe off-road tarmac circuit)

• Conferences / seminars

• Team building events

• Weddings / parties / celebrations

Future Major Events at Dorney Lake

• World Rowing Cup

• World Rowing Championships

• National Schools Rowing Championships

• World Under 19 Rowing Championships

• British Flatwater Canoe Championships

• World Dragonboat Racing Championships

General ChallengesGeneral ChallengesGeneral ChallengesGeneral Challenges

• Road / bus / cycle lane congestion in the local area at peak times

• Train station & rail service strain under high volume of visitors arriving in the local area at peak times

• Community reaction to 2012 and related events

• State of the Public Realm

• Security / Major incident management

• Unaccredited press & media in the local area

Opportunities

• Income generation for the local area and local business development

• Transport and infrastructure developments

• Dorney Lake as a stand alone “Visitor Destination”

• Accessibility improvements

• Increase in the number of hotels in the local area

• Improved welcome / visitor experience

• Skills and training programme to meet increased demand

• Participation in activity at Dorney Lake and across the local area

• Cultural Olympiad providing cohesion of existing activities and events

• New events and activity developed through new partnerships

• Volunteers developed and engaged in a range of events and activity

Opportunities

Partnership workingPartnership working

Eton Dorney Corridor 2012 Sector Groups

Established Groups:

1) Visitor Economy

2) Sports capacity

3) Skills and Training

4) Transport and Infrastructure

5) Culture

6) Business & Inward investment

Not yet formally established Groups:

7) Schools and Young People

8) Marketing and Communication

9) Volunteering

Projects already underway!

Windsor Park and Ride

2012 Skills and Training Programme

2012 Local Cycle Network

2012 Training Camps

• Official “2012 Olympic Training Camp Guide” published and distributed at Beijing in August 2008 to all 202 National Olympic Associations.

• RBWM currently talking to one UK governing body about hosting their training camp from September 2007 - 2012

• Had informal approaches from several overseas Olympic Associations

World Rowing Championships 2006*

• 8 days of rowing• 63 competing nations• 89 FISA / Local Organising Committee delegates• 132 contractors (boat builders / trade stands)• 363 accredited media personnel• 400 accredited sponsors / corporate / VIP’s• 718 volunteers / officials• 1582 competitors / team members• 23, 642 individual spectator day admissions• 29, 072 commercial bed nights in the local area

(* Event Economic Impact report by Sheffield Hallam University)

World Rowing Championships 2006*

Economic Impact of the Event on the Local Area

• £34, 723 spent by the sponsors / VIP’s• £57, 987 spent by officials• £82, 376 spent by volunteers / officials• £92, 427 spent by the media• £726, 804 spent by spectators (average £40.19 per person per day)• £1.61 million spent by rowers and delegations

• £3.26 million total economic gain to the local area

(* Event Economic Impact report by Sheffield Hallam University)

Dorney Lake “estimated” economic forecast for the 2012

Games?• 8 days of rowing / 6 days of canoeing• 100 competing nations• 1000 volunteers / officials• 2000 contractors (boat builders / trade stands)• 2500 competitors• 2700 accredited media personnel• 3000 accredited IOC / FISA / LOCOG delegates?• 5000 accredited sponsors / corporate / VIP’s?

• 240,000 individual rowing day admissions (30,000 per day)• 120,000 individual canoeing day admissions (20,000 per day)

• £5.5 million from delegations / sponsors / officials (£90 per day spend)

• £14.5 million from spectators (360,000 spectators @ £40.19 per day)

• £ 20 million estimated economic gain to the local area?

“The Maths”

• Delegations / officials / sponsors etc (3000 – 6000 people per day)

• £90 spend per day (average spend at WRC 2006)• 4365 average people per day over the duration of the rowing /

canoeing• 14 days of competition• £5.5* million estimated income to the local area

• Spectators (Rowing 30,000 per day – Canoeing 20,000 per day)

• £40.19 per day (average spend at WRC 2006)• 360,000 daily paid spectator attendances• 14 days of attendance (one day entry tickets only)• £14.5* million estimated income to the local area

• * Figure excludes venue set up / take down, early arrivals by delegations and visitors to the area without tickets for venue entry.

Dorney Lake “realistic” economic forecast for the 2012 Games

• 8 days of rowing / 6 days of canoeing• 100 competing nations• 1000 volunteers / officials• 2000 contractors (boat builders / trade stands)• 2500 competitors• 2700 accredited media personnel• 3000 accredited IOC / FISA / LOCOG delegates?• 5000 accredited sponsors / corporate / VIP’s?

• 160,000 individual rowing day admissions (20,000 per day)• 90,000 individual canoeing day admissions (15,000 per day)

• Minimum £ 8 – 10 million estimated economic gain to the local area.