‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Hello.

‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Hello.

• Launch48 Idea Map • Build measure learn feedback loop. • What to do this weekend.

This session

‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Idea Map

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‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Hello.

• Is this something customers want? • Will they pay for it? If not, who will?

2 key questions for the weekend

‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Hello.

‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Build measure learn.

‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Dashboard

What we thought Interviewing 50 women, aged 30 - 40,

will give us an average time spent shopping online per week.

What we learnt We found that the average time is 3.5

hours per week

What’s next? Solution testing

‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | The plan.

‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Saturday.

‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | The plan.

‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | The plan.

‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | The plan.

‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Validation.

• What problem do we need to solve? •What value do customers place on the problem? • Are you solving the problem? •Build on feedback.

Validation

‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Business model.

• Competitor analysis. • Revenue model. • Size of market.

Business model

‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Cool quote

“The ability to take advantage of opportunity is a function of speed, flexibility, boldness and initiative.”

‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures

Goodie Bag!

‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Video

http://www.ted.com/talks/kid_president_i_think_we_all_need_a_pep_talk.html

‘Don’t let people tell you your ideas are stupid - if you’re really passionate about something, find a way to build it.’ !Dennis Crowley. Co-Founder, Foursquare

Danke.Grazie.Shukran. Merci.Takk.Xie xie.Toda.

Thanks!

@launch48 Choose your journey.

Fin | End