Long vs. Short Tail Keywords

The benefits of using Long and Short Tail keywords

Long Tail Keywords • Target a more specific

audience • Typically 3+ keywords

Example:Where can I buy organic chocolate chip cookies?

Where can I buy organic chocolate chip cookies?

Typically 1-2 keywords

Target a broad audience

Example: Organic cookies

Short Tail Keywords

The Benefits

Long Tail Keywords:Where can I buy organic

cookies? Easier to rank in search

engines

Target a more specific audience

Cost less per click when doing paid advertising

Short Tail Keywords:Organic cookies

Broad results

More traffic

Helps with site ranking

It is beneficial to use BOTH!

*Remember*You want to generate as much traffic as possible while also making sure you are giving your blog a greater chance of reaching your target audience.

Which should you use?

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