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Long term Green ICT strategies

View and practice of a Sustainability Leader Examples of the Gulf region

Ulrike Vött Regional Sustainability Manager Nokia CR&R Corporate Relations & Responsibility

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Sustainability Leadership At Nokia, we integrate responsible environmental and social practices into everything we do …

… from the devices we build, and the suppliers we choose, … to our mobile solutions that enhance people’s education, livelihoods and health

Nokia aims to be part of the solution to many sustainability challenges

Key principles

Applying the highest standards

Environmental thinking as a source of innovation

Life cycle thinking across portfolio

Green services for sustainable lifestyle

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Sustainable materials

Environmental management

system

Materials and substance

management

Energy efficiency, Software and services

Take-back and

recycling

Raw materials

Product & technology

development

Suppliers’ activities

Own operations

Use

Reuse recovery recycling disposal

Energy efficiency

Design for environment

Life Cycle Management

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Green ICT – Examples Life Cycle Management

Environmental design Reduced environmental footprint of devices up to 65 % in 10 years (Nokia X2 versus Nokia 3310)

Material and substances management Nokia is a Leader in Substance management Proactive phase-out of materials on voluntary basis (BFRs, RFRs, Antimony trioxide etc.)

Product take back Controlled consumer touch-points, Awareness raising channels, Global to local dialogue, Region specific implementation projects

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Nokia Take Back is

• Largest voluntary worldwide take back scheme for mobiles

• Providing a channel for responsible product take back

• Access for consumers around the globe

• “Brand neutral”: All devices, batteries, chargers

• Recycling awareness and culture

• Coordination for recycling on highest international standards

• Collaboration with Nokia approved recycling partners

• Dialogue, Expert Forums etc.

• Extended Producer responsibility

Aim is to contribute to transition into a recycling society

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Take Back Process material flow

Collection /Take back

Nokia collection and general e-waste collection places

Material recycling

Refining factories use material as raw material in their processes (e.g. precious metal refining)

Pretreatment

Nokia has a global network of Recycling companies managed by sourcing process.

They take care of the logistics and separation of materials for further recycling.

Precious metals (Cu, Au, Pt, Pd, Co)

Base metals

(Al, Fe)

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Responsible recycling via Nokia approved collaborators

Nokia is no recycling company but collaborates for recycling

Nokia selects, assesses and makes contracts with recyclers:

Comply with relevant national / international legislation

Operate according to international quality standards (ex. ISO14001)

Fulfil Nokia’s internal social and environmental assessment criteria

Nokia regularly audits the partners

Commercial/financial, quality, environmental, social performance, security

Nokia Take Back in the Gulf / Bahrain

•www.nokia.com/recycle

•6000 collection points in nearly 100 countries

•Bahrain Care point location: Int. Agencies Company Limited (INTERCOL), Nokia Care Center Science & Industry Division, Ware House No.4, Road No. 4308, Block No. 343, Mina Salman Industrial Area, Bahrain Al Manamah

Recycling numbers

- Globally : 415 tons in 2010, more than 660 tons in 2011

- Recycling Numbers versus Awareness!

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Nokia Take back and recycling Project examples from the Arabic region

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• Since 2009, Nokia collaborates with Emirates Environmental Group on Mobile Phone recycling and awareness raising about recycling.

• School Dialogue Sessions reaching out to hundreds of students of all ages across the Emirates

Collaboration with Civil Society

Take back awareness building in schools - UAE

• “Borrow a bin“: More than 100 organizations invited

• School dialogue sessions reaching 300 – 400 students each time

• Neighborhood recycling project for students

• Public speaking competitions that allow for active learning

• Reach into other GCC countries

Collaboration with Civil Society

Take back awareness building in schools - UAE

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A group of students majoring in Management at the French University of Egypt in Cairo, are currently raising awareness for recycling, the environment and Nokia Take Back: As part of their 3rd year annual Project they promote the Nokia take back scheme as one possibility for recycling, and they collect devices, accessories, chargers and batteries in the 12 schools they graduated from. After a period of two months, they will hand over the collected material to Nokia Care for responsible recycling, and receive a certificate for their engagement. This small project shows nicely how we can create win win: We support the students and find in them young promoters of Nokia take back in Egypt.

Collaboration with Civil Society - Egypt

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Awareness building via Media - UAE

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Take back collaboration with operators - Jordan

Nokia supported operator Zain during a collection event in Jordan’s City mall, and recycled nearly 2000 devices.

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We are a Sustainability Winner in Pakistan

Nokia has won the CSR Business Excellence Award 2012 by United Nations Environmental Programme & National Forum for Environment and Health in Pakistan

for our initiative for Mobile Phone Take Back and Recycling 2011 in collaboration with Ufone, Unilever and several local media partners.

We reached more than 70% of Pakistani audience via multiple medium covering print, radio, TV and hoardings Calls to Action, and collected more than 5000 devices, batteries, chargers and accessories.

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National Green ICT policies and strategies

We are among the most active leaders working with governments, international organizations, NGOs and industry on country specific solutions for the management of electronics at

their end of life.

• We actively contribute to and support the recommendations of the Basel Convention & UNEP Pan African e-Waste Conference 2012.

• We elaborate proposals with industry stakeholders, research experts and international Organizations for collaboration

• We advise several governments in IMEA for their long term policy and regulation development in the areas of waste management, Green ICT, material and substances management

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THANK YOU