@Rhea | #SMX #31A

Hi! Long-Term SEO Success: How to Win For Years, Not Days

Rhea Drysdale CEO, Outspoken Media

SMX East 2014

@Rhea | #SMX #31A

akaHow to Focus on Sh*t

That Matters

The secret to long-term SEO success is:

@Rhea | #SMX #31A

incremental (adj): �increasing gradually by �

regular degrees or additions

@Rhea | #SMX #31A

positive (n): �a good, affirmative, or constructive quality or

attribute

@Rhea | #SMX #31A

results (n): �a consequence, effect, or

outcome of something

The thing is, it’s easy to get caught up in the day-to-day

and algorithm chasing.

@Rhea | #SMX #31A

@Rhea | #SMX #31A

Google made 890 “improvements” last year.

It’s easier not to invest too much in the future when

most of us won’t be employed by our company in 2-3 years.

As of January 2014, �men and women ages 25-34

spent 3 years with their current employer.�

-Bureau of Labor & Statistics

How can we possibly contribute to long-term SEO success?

“Put first things first.”

Deadlines   Focus  

Interrup2ons   Waste  of  2me  

URGENT NOT URGENT

NO

T IM

PORT

AN

T IM

PORT

AN

T

Deadlines              

Focus  

Interrup2ons   Waste  of  2me  

URGENT NOT URGENT

NO

T IM

PORT

AN

T IM

PORT

AN

T

Deadlines   Focus  

Interrup2ons              

Waste  of  2me  

URGENT NOT URGENT

NO

T IM

PORT

AN

T IM

PORT

AN

T

Deadlines   Focus  

Interrup2ons  

Waste  of  2me              

URGENT NOT URGENT

NO

T IM

PORT

AN

T IM

PORT

AN

T

Deadlines  

Focus                  

Interrup2ons   Waste  of  2me  

URGENT NOT URGENT

NO

T IM

PORT

AN

T IM

PORT

AN

T

FOCUS

@Rhea | #SMX #31A

What this looks like in action:

@Rhea | #SMX #31A

We’re bored of short-term, tactical thinking.

Press releases

Infographics

Guest posts

@Rhea | #SMX #31A

We contribute to long-term SEO success

through a number of contributing factors, like:

You will not lose if you invest in all of these areas.

@Rhea | #SMX #31A

Let’s talk about a few.

TEAM

@Rhea | #SMX #31A

Focus on: RAD Retention Acquisition Development

The cost to replace an employee is roughly 1/5th their total salary.

-Center for American Progress

EDUCATION

@Rhea | #SMX #31A

Why do SEO’s fear education?

Competition?

Turnover?

46% �of young adults said they lacked the education or

training necessary to get ahead in their jobs or careers�

-UNC Kenan-Flagler School of Business

78% �

of workers consider the “ability to learn & grow”

essential to their ideal job or very important�

-Net Impact Talent Report What Workers Want in 2012

@Rhea | #SMX #31A

Are you a talent producer or consumer?

@Rhea | #SMX #31A

Invest in intellectual capital & industry leadership

@Rhea | #SMX #31A

Focus on: ALL THE THINGS! Mentoring Coaching Videos / tutorials Webinars Lunch & learns Guides Best practices Trusted advisors Peer groups

Conferences Certifications Collaboration tools Weekly statuses

Stand-up meetings Cross-functional teams Apprenticeship

@Rhea | #SMX #31A

Focus on: knowledge sharing

TECHNOLOGY

@Rhea | #SMX #31A

Focus on: technical considerations

-  Technical debt -  Switch costs -  Management -  Documentation -  Integrations -  Reliability -  Accuracy

COMMUNICATION

Focus on: Where you receive trusted information

How you apply that information

How you communicate strategy to internal and external teams

How you hold everyone accountable

@Rhea | #SMX #31A

What I hope for each of us in 2015 and beyond…

…diverse growth strategies and marketing campaigns

that result in financial, brand, team, and technological gain.

Need help? http://outspokenmedia.com/ rhea@outspokenmedia.com (518) 326-5500