What is it that you love most about sum-mer? The smell of the warm breeze which leaves your hair all tangly? Feeling the warmth of the sun on your belly? Going for a swim in the middle of the night?We just can’t get enough of it. In the sum-mer, there’s a taste of freedom in the air. And we sure love to be free.

After all, summer time is adventure time! So grab some shorts or a dress, your favorite swimwear, a light sweater just in case, and get going! Switzerland is theperfect place to go roaming about. But wherever you are in the world, there are always new places to explore. This collection is dedicated to everyone who keeps up the exploring spirit and all the wanderers out there – who are,as we know, not all lost.

Lookbook 2017

Summer Collection

Our Roots

«Alprausch is a story of a unique tribe based in Zürich, Switzerland, which has created a line of clothing, outer- wear and accessories with a style that dares to combine classic Swiss tradition with modern street and snow culture. »

What started as a local Swiss project in 2001, Alprausch has slowly spread into a global phenomenon. It is our true intention to share withthe world all the things that make our everydaylives so special. Enjoying a sharp contrast to other brands, fans are reminded every season that Alprausch is a family of people not willing to givein to fashion dictated by the masses. Creativity,style, fit and function, these are attributes that we feel make clothing special. By working with our own ideals and style, we have created a lineof clothing that is often viewed as somewhatagainst the grain. By embedding positive Swissideals into inspirational styles, we offer a con-cept and a story to people who possess originality and the need to live and dress apart from the rest.

Our vision combines modern materials and highquality standards with images and ideas uni-que to Switzerland. This vision may include the traditional Swiss sport of Hornussen, the re-flection of a skyscraper in a lake or blue skiesover white glaciers.

BEACH-COMPANY AG

Eibenstrasse 9

CH-8045 Zürich

Switzerland

Phone: +41 44 450 74 74

Fax: +41 44 450 74 75

info@alprausch.ch

www.alprausch.com

ImprintSUMMER COLLECTION LOOKBOOK 2017

PUBLISHER: Beach Company AG

CREATIVE /ART DIRECTIONAlprausch design team

PHOTOGRAPHYAlprausch design team

EDITION: Summer 2017

The S17 Lookbook is a product of Alprausch.

No part of this publication may be reproduced

in whole or part without written permission

from the publisher.

© 2016, all rights reserved.

For more information visit: www.alprausch.com

www.alprausch.com