MAN

MAN

MAN

MAN

MAN

MAN

MAN

MAN

MAN

MAN

MAN

WOMAN

WOMAN

WOMAN

WOMAN

WOMAN

WOMAN

WOMAN

WOMAN

WOMAN

WOMAN

WOMAN

WOMAN

WOMAN

MAN1 JACKO-T: TSHIRT

2 FROM THE LEFT-FAME-T, PARROT-T: TSHIRTS

3 HELLSBEAR-T: TSHIRT

4 FROM TOP LEFT-ROCKMONSTER-T, MARCHIONESS-T, SNAKEMARQUISE-T CUSTOM, SKYLINE-T FROM BOTTOM LEFT-AROUND-T, RACING-T CUSTOM, NEWSTAMP-T, ROCKERS-T: TSHIRTS

5 FROM TOP LEFT-SKINNY 0531 856, LUCKY 0531 854, VENICE 0626 611, SKINNY 0531 218 FROM BOTTOM LEFT-SKINNY 0535S 853, KENT CUSTOM 0636 806, LUCKY 0532S 229, LUCKY SPECIAL 0532 852: PANTS

6 FROM TOP LEFT-SKINNY 0625 529, CISCO CUSTOM 0916 COL. 815 ECLIPSE, LUCKY CUSTOM 0805 COL. 62 ACORN, SKINNY SPECIAL 0638 100 FROM BOTTOM LEFT-FREESTOP CUSTOM 0920 COL. 33 BUSH, SKINNY CUSTOM 0532 855, SKINNY CUSTOM 0916 COL. 98 BLACK, FREESTOP SPECIAL 0920 COL. 105 RABBIT, SUNRISE 0918 COL. 318 OD GREEN: PANTS

7 FROM THE LEFT: POCHA-K: KNITTED CARDIGAN SPEED-H: HOOD FLEECE RINK-S CUSTOM FLEECE SWEAT

8 FROM THE LEFT PARKER-SRT SPECIAL+MEZCAL-SRT SPECIAL: SHIRTS WINGED JKT: JACKET

9 FROM THE LEFT-BOMBER-JKT: DOWN JACKET, FLAKE-K: KNITTED JACKET

WOMAN10 MONROE-T: TSHIRT

11 FROM THE LEFT-SEASIDE-T CUSTOM+ROD-T: TSHIRT

12 FROM THE LEFT-HELL-T+PANTHER-T+ROCK-T CUSTOM: TSHIRT

13 FROM THE LEFT-PINHEART-D CUSTOM+CONCERT-T+HARDHOLE-T: TSHIRTS

14 FACES-T+PRUNER-T+WHISKEE-T: TSHIRTS

15 SINGER-T: TSHIRT+OVER SHORT CUSTOM 0916 COL. 88 NIGHT: SHORTS

16 DANGER-T: TSHIRT+LEGGINS 0804 COL. 105 RABBIT: PANTS

17 FROM TOP LEFT-LEGGINS 0635 807, FLAMINGO CUSTOM 0531 856, SEVEN UP 0626 611 FROM BOTTOM LEFT-STRIP 0626 611, SEVEN UP CUSTOM 0534 227, BOYFRIEND 0531 218, FEVER CUSTOM 0636 806: PANTS

18 FROM TOP LEFT-FLAMINGO 0625 529, LEGGINS 0639 821, LEGGINS CUSTOM 0625 527 FROM BOTTOM LEFT-FLAMINGO SPECIAL 0638 100, LOW BAGGY CUSTOM 0639 236, BOYFRIEND CUSTOM 0916 COL. 98 BLACK, OVER SHORT 0625 COL. 98 BLACK: PANTS

19 STRIP SPECIAL 0918 COL. 88 NIGHT, FREESTYLE CUSTOM 0920 COL. 77 BEAUJOLAIS, FREESTYLE 0920 COL. 88 NIGHT: PANTS

20 FROM LEFT-SHININGSTAR-TT: TANK+BOOGEYMAN-D: DRESS+FLASH-JKT: JACKET

21 FROM LEFT-GHOST-D: DRESS+LOPEZ-TT: TANK+CHESSPARKA JKT CUSTOM: JACKET

22 SHIELDLIGHT TOP: TOP+STRIP CUSTOM 0635 921+WILDSTARS-JKT: JACKET

Few places in

Hollywood are m

ore intrin

sically rock an

d roll than

the Su

nset Marqu

is Hotel: a sanctu

ary for

over five decades and a privileged m

eeting place for in

ternation

al rock stars an

d the royalty of Hollyw

ood.

A peaceful an

d discreet meetin

g place; a refuge w

here regu

lar patrons can

relax w

ithou

t havin

g to be on sh

ow

at all costs. The tem

ple where th

e Doors recorded some of th

eir famou

s tracks, w

here Len

ny Bru

ce was a regu

-

lar guest an

d Bette Midler was som

etimes h

eard singin

g near th

e pool in ex

chan

ge for a room. Mu

sical milesto-

nes lik

e Jimi Hen

drix an

d Bob Marley have stayed h

ere and th

e tradition still con

tinues today w

ith U2, Joh

n

Mayer, Emin

em, Green

Day and m

ore.

This is th

e inspiration

that lies beh

ind HTC Hollyw

ood Trading Com

pany’s collection

for Fall/Winter 2010-2011,

delving in

to a vintage style w

ith a decidedly rock

mood, creatin

g a look as casu

al as the fam

ous patron

s of

this h

istoric venue.

The essen

tial references to rock

music an

d the w

orld of bikers are com

bined w

ith a m

ilitary touch

, mix

ed toge-

ther for a u

niqu

e and absolu

tely recognisable style.

Clothes th

at never becom

e dreary, as timeless as th

e people who tu

rned th

em in

to cult item

s, generation

after

generation

: it was 1955 w

hen

a mesm

erizing rebel called Jam

es Dean defied death

with

his reck

less driving in

a film called “Rebel w

ithou

t a Cause”. His leath

er jacket m

ade history an

d became a sym

bol of his tim

e in th

e

early Fifties.

It became popu

lar again in

the 80’s bu

t now

had th

e addition of h

eavy chain

s and flash

y studs, represen

ting a

new

younger gen

eration.

The m

ust h

aves for the season

inclu

de: the bik

er jacket in

versions u

sing arm

y style fabrics and em

bellished

with

HTC’s hallm

ark stu

ds and th

e innovative goose dow

n Bom

ber jacket in

oiled or wax

ed cotton an

d lastly

the park

as made from

original vin

tage blankets.

HTC contin

ues to m

ix old an

d new

in its Apparel collection

and accessories, strik

ing a perfect balan

ce betwe-

en th

e past and th

e futu

re.

Garmen

t-dyed, cashmere blen

d knits, sh

irts and t-sh

irts made in

conju

nction

with

the Los An

geles Headquarters

who w

ork w

ith u

s on ou

r graphics an

d creativity. The garm

ents in

the lam

é effect American

jerseys are strate-

gic and very cool, givin

g the garm

ents an

iridescent an

d shin

y glimmer, or in

the cash

mere an

d silver ver-

sions. Th

e trousers w

ith belts design

ed out of th

e new

studded application

s are truly ex

clusive.

Special processes are reserved for the den

ims treated w

ith origin

al vintage USA w

ashes, colou

r wash

es, resin

coatings, tears an

d lots of studs.

For the m

aterials, power stretch

fabrics with

a “mem

ory effect” that k

eeps the sh

ape of the body; can

vases that

look lik

e American

left han

ds reproduced w

ith th

e original loom

s for an au

then

tic vintage look

. The gabardi-

nes an

d satins again

have a m

ilitary feel and are ex

tremely h

ard wearin

g; the cordu

roy velvets are warm

and

hardw

orkin

g.

A gritty style for looks w

ith tru

e rock’n’roll spirit!

PRESS OFFICEMAXIMILIAN LINZ +39 02 89420673 press@

max

imilian

linz.com

HTC APPAREL CONTACT: benedettasalzedo@

htclosan

geles.com

HTC APPAREL FW 10/11WELCOME TO SUNSET MARQUIS

Pochi posti ad Hollyw

ood sono più

rock del Su

nset Marqu

is Hotel, che per più

di cinqu

e decadi è stato santu

a-

rio e luogo di in

contro riservato alle gran

di rock star in

ternazion

ali e sovranità h

ollywoodian

e.

Punto di ritrovo tran

quillo e discreto, u

n rifu

gio in cu

i gli habitu

è si senton

o a loro agio, tempio in

cui i

Doors han

no in

ciso alcuni dei loro m

emorabili pezzi, dove Len

ny Bru

ce è stato ospite frequen

te e la voce di

Bette Midler a volte ha can

tato intorn

o allo stagno in

cambio di pern

ottamen

to. Pietre miliari della m

usica

come Jim

i Hendrix

e Bob Marley, sono stati ospiti e la tradizion

e contin

ua an

cora oggi con gli U2, Joh

n Mayer,

Emin

em, Green

Day e più.

E’ questa l’ispirazion

e della collezione HTC Hollyw

ood Trading Com

pany Fall/Win

ter 2010-2011, articolata in

uno stile vin

tage e dal mood decisam

ente rock

, per un look

casual com

e i celebri ospiti di questo storico lu

o-

go. Agli imman

cabili richiam

i alla musica rock

e al mon

do biker, si aggiu

ngon

o i riferimen

ti militari, il tu

tto

mix

ato per creare uno stile u

nico e assolu

tamen

te riconoscibile.

Capi d’abbigliamen

to che n

on stan

cano m

ai, eterni, com

e i personaggi ch

e li han

no resi pezzi cu

lt attraverso

le generazion

i: era il ‘55 quan

do un affascin

ante e ribelle Jam

es Dean sfidava la m

orte nella pellicola “Gio-

ventù

Bruciata” a bordo della su

a autom

obile.

Il suo ch

iodo in pelle fece storia diven

tando sim

bolo di un’era della prim

a metà di qu

egli anni.

Ripescato negli ‘80, arricch

ito da pesanti caten

e e vistose borchie passò a rappresen

tare un’altra gen

erazione

di giovani.

Tra i must h

ave di stagione: il ch

iodo di ispirazione bik

er realizzato con tessu

ti militari e arricch

ito di

borchie, segn

o distintivo di HTC; l’in

novativo Bom

ber in piu

min

o d’oca realizzato in tessu

to di cotone oleato e

incerato, e per finire i park

a ricreati da coperte originali vin

tage.

Sia per la collezione Apparel ch

e per gli accessori, HTC contin

ua ad assem

blare il nuovo col vecch

io, raggiun-

gendo u

n equ

ilibrio perfetto tra tradizione e in

novazion

e.

Maglie tinte in

capo misto cach

emire, cam

iceria e t-shirt realizzate in

sinergia con

l’ Headquarter di Los An

-

geles con i qu

ali si collabora per la grafica e la creatività. Significativi e very cool son

o i capi realizzati

in jersey am

ericani ad effetti lam

è, che don

ano ai capi alon

i fiamman

ti e lucidi o n

elle varianti cach

emire e

argento. Esclu

sivi, i pantalon

i con cin

ture disegn

ate da inedite applicazion

i borchiate.

Trattamen

ti speciali sono riservati per i den

im lavorati con

lavaggi originali USA vin

tage, mal tin

ture, resi-

natu

re, rotture e tan

te borchie.

Per i materiali, tessu

to power stretch

a “effetto mem

oria” in cu

i restano im

presse le forme del corpo e poi tele

che ricordan

o left han

d american

e riprodotte con telai origin

ali per un au

tentico effetto vin

tage.

Ancora: gabardin

e e rasi di derivazione m

ilitari, estremam

ente resisten

ti, velluti m

illerighe effetto w

ork, cal-

di e performan

ti.

Uno stile graffian

te per creazioni in

puro spirito rock

’n’roll!

PRESS OFFICEMAXIMILIAN LINZ +39 02 89420673 press@

max

imilian

linz.com

HTC APPAREL CONTACT: benedettasalzedo@

htclosan

geles.com

HTC APPAREL FW 10/11WELCOME TO SUNSET MARQUIS

PRESS CONTACT:MAXIMILIAN LINZ PRESS & PUBLIC RELATIONS

VIA ARENA 9 20123 MILANOT +39 02 89420673

69, RUE DE TURENNE75003 PARIS

T +33 (0) 140294963

www.maximilianlinz.compress@maximilianlinz.com

DISTRIBUITED BY:HOME MADE COMPANY SRLVIA E. ROMAGNA, 31

35020 SAONARA (PD) ITALYT. +39 0496226100F. +390496226012

www.htclosangeles.comAPPAREL CONTACT: info@homemadecompany.it

Photo Credits: Nicola Carignani