Looking at BREADin a new way!

With team members fromGermany, Armenia,

Poland, Iran, and theUnited States, we

discussed...

What does a "loaf" ofbread look like where

you are?

What is valuable toeach of us?

What is priceless?*

*see Mastercard Priceless ad campaign

Five people,five countries,

five ideas,

one aim...

create the most valuewith a loaf of bread

Here is our story

MelindaSan Diego, California, United States

Ingredients for baking 1 loaf of bread at home: $4.69

Baking bread together with your children: Priceless

Anna SabryanYerevan, Armenia

Lavash:Bread as Life

Throughout the ages, Lavash has not only occupied thehighest place in Armenian cuisine, but also acquired thesacramental meaning, symbolizing life and wisdom.

It's not easy to bake, as it requires a really experienced hand

Price for the lavash Anna purchased: $1.21

Bread is the most importantfood in our life and peoplecannot live without it.

The sun isanotherimportantthing for all

The sun shining in the faces of children: Priceless

Volker GebhartDublin, Ireland (from Germany)

From bread to forestprotection

Got a bread andpassed it on

Volker purchased a ryebread from a local bakerynear Bremen in Germany.In order to create asmuch monetary value aspossible, he auctioned itfor a charity,

Ingrid's winning bid for Volker's rye bread: $50.06

Protecting forests & the people/wildlife depending on them: Priceless

Masoud OskouilarIran

Bread:A symbol of hunger

A symbol of food...

bread reminds you to

Masoud bought abread(TAFTOON) and

gave it to a hungryman.

Food for the evening for 1 person: $.95

Sharing this image with the world to end global hunger: Priceless

Robert RybickiPozna, wielkopolskie, Polska

Bread:A symbol of hunger

In OUR world...

we spend13 billion dollars

on perfume

each year

yet

815 million people arestarving, including15 million children

Every 3,6 secondssomebody dies of

hunger

If one bomb can feeda village of children for

5 years, what is thecost of one war?

Robert went to theUrsuline nuns inthat care aboutmany hungrypeople in Poznanand gave thembread (chleb)….

Cost for each loaf of bread: €4.21

Getting recruited to help prepare food for the hungry: Priceless

Value ≠ money

Connecting andsupporting the

creatures who shareour world with us

Priceless