Date post: | 08-Apr-2018 |
Category: |
Documents |
Upload: | exportcornwall |
View: | 216 times |
Download: | 0 times |
of 63
8/7/2019 Looking East Presentation - 30th March 2011
1/63
Welcome to Export Cornwall
Wednesday 30 March
8/7/2019 Looking East Presentation - 30th March 2011
2/63
Export Cornwall - Progress So Far ...
David Bone CDir
Somar International
Chairman - Export Cornwall
8/7/2019 Looking East Presentation - 30th March 2011
3/63
Export Cornwall - Progress So Far ...
Aim 1:
To develop an organisation Run by Business forBusiness:
your ideas put into practice
a series of Sector Ambassadors
communication platform.
8/7/2019 Looking East Presentation - 30th March 2011
4/63
Export Cornwall - Progress So Far ...
Aim 2:
Help Cornish businesses to recognise orre-evaluate the potential of exporting and assist themto create strategies that will help them realise thatpotential:
Unique Roadmap to Export Programme:
Explore Your Export Potential Six Steps To Export
8/7/2019 Looking East Presentation - 30th March 2011
5/63
Export Cornwall - Progress So Far ...
Aim 3
Provide training and support services throughoutthe process - whether a company is new to theexperience of exporting or a seasoned operator.
Unique Roadmap to Export Programme:
Level 3 - Grow Together
Level 4 - Accelerate Export Growth.
8/7/2019 Looking East Presentation - 30th March 2011
6/63
Export Cornwall - Progress So Far ...
Aim 4
Develop confident managers who make less costlymistakes through an educated approach to the
international marketplace Roadmap to Export Programme:
Level 5 - International Leader
Level 6 - International Manager
Management Mentoring Programme.
8/7/2019 Looking East Presentation - 30th March 2011
7/63
8/7/2019 Looking East Presentation - 30th March 2011
8/63
Export Cornwall - Progress So Far ...
Aim 6
Provide a communication platform that can be usedby members of for the exchange of ideas andviews.
Export Cornwall website
LinkedIn group
8/7/2019 Looking East Presentation - 30th March 2011
9/63
Export Cornwall - Progress So Far ...
Aim 7
Build a stable of relevant expertise in selectbusiness sectors and using the combined
knowledge, success and marketplace credibilityto promote Cornwall in the internationalmarketplace as a centre of excellence:
sector specific strategies planned
coordinated trade mission programme.
8/7/2019 Looking East Presentation - 30th March 2011
10/63
HSBC Bank
8/7/2019 Looking East Presentation - 30th March 2011
11/63
Looking East:The Changing Face
of World Business
James Jordan
Regional InternationalCommercial Director
UK Commercial Banking
8/7/2019 Looking East Presentation - 30th March 2011
12/63
Agenda
Background - Looking East
Japan and The Middle East
The Changing Landscape of World Trade Why Trade Matters
The Current Picture
The Future International Opportunity
8/7/2019 Looking East Presentation - 30th March 2011
13/63
Japan and The Middle East
A Twin Shock for the Global Economy
Disruption to Global Supply Chain
Inventories are Better Stocked
The Impact on Oil
Long Term Instability in The Middle East
8/7/2019 Looking East Presentation - 30th March 2011
14/63
The Changing Face Of World Trade
A fundamental and Unprecedented Shift is
Taking Place in the Global Economy
The Asian Tilt - The Move from West to East
Emerging Markets are Driving Recovery
A New Way To Do Business
8/7/2019 Looking East Presentation - 30th March 2011
15/63
Why Trade Matters?
Trade Drives Economic Growth, Economic
Development and Competitive Advantage
More countries trading now than 20 years ago
Trade is far more than simply about importing
or exporting
Global Mindset
Put Simply - Trade Fuels Growth
8/7/2019 Looking East Presentation - 30th March 2011
16/63
World Trade Today
8/7/2019 Looking East Presentation - 30th March 2011
17/63
8/7/2019 Looking East Presentation - 30th March 2011
18/63
8/7/2019 Looking East Presentation - 30th March 2011
19/63
The Future Stars
No One Size Fits All
Dont forget the developed markets
The Right International Strategy Match Strategy with Location
Rising Stars: Asia, Brazil, Africa
8/7/2019 Looking East Presentation - 30th March 2011
20/63
8/7/2019 Looking East Presentation - 30th March 2011
21/63
Barriers To Trade
Energy and Resource Security
Political Instability
Structural Shortcomings Broadening Wealth
8/7/2019 Looking East Presentation - 30th March 2011
22/63
Key Considerations
1. Take time completing the right research
2. Consider if the business is ready to trade
internationally
3. Mitigate the risks
4. Financing Trade
5. Seek expert advice
8/7/2019 Looking East Presentation - 30th March 2011
23/63
Conclusion
Understanding The Opportunity
Does it Fit with Your Strategy
Dont Write Off Europe Opportunity and Risk
You cant afford to wait for the business you
have to go where the business is
8/7/2019 Looking East Presentation - 30th March 2011
24/63
Any Questions?
8/7/2019 Looking East Presentation - 30th March 2011
25/63
Export Cornwall
HSBC 'Eels' Advert
http://www.youtube.com/watch?v=6_WAmt3cMdk
http://www.youtube.com/watch?v=6_WAmt3cMdkhttp://www.youtube.com/watch?v=6_WAmt3cMdkhttp://www.youtube.com/watch?v=6_WAmt3cMdkhttp://www.youtube.com/watch?v=6_WAmt3cMdk8/7/2019 Looking East Presentation - 30th March 2011
26/63
Add text here
Chen Wu
Manager South West, China-BritainBusiness Council
China Business Adviser, UK Trade &Investment
Business OpportunitiesIn China
8/7/2019 Looking East Presentation - 30th March 2011
27/63
8/7/2019 Looking East Presentation - 30th March 2011
28/63
8/7/2019 Looking East Presentation - 30th March 2011
29/63
Overview
Chinese Economy in Historical Shift
Drivers of Opportunity
Doing Business in China
China-Britain Business Council
8/7/2019 Looking East Presentation - 30th March 2011
30/63
8/7/2019 Looking East Presentation - 30th March 2011
31/63
Bohai Rim
YRD
PRD
Defining Chinas Regional Marketplace
8/7/2019 Looking East Presentation - 30th March 2011
32/63
Growth and Economy in Transit
8/7/2019 Looking East Presentation - 30th March 2011
33/63
8/7/2019 Looking East Presentation - 30th March 2011
34/63
8/7/2019 Looking East Presentation - 30th March 2011
35/63
8/7/2019 Looking East Presentation - 30th March 2011
36/63
8/7/2019 Looking East Presentation - 30th March 2011
37/63
8/7/2019 Looking East Presentation - 30th March 2011
38/63
8/7/2019 Looking East Presentation - 30th March 2011
39/63
8/7/2019 Looking East Presentation - 30th March 2011
40/63
8/7/2019 Looking East Presentation - 30th March 2011
41/63
8/7/2019 Looking East Presentation - 30th March 2011
42/63
8/7/2019 Looking East Presentation - 30th March 2011
43/63
8/7/2019 Looking East Presentation - 30th March 2011
44/63
8/7/2019 Looking East Presentation - 30th March 2011
45/63
Market-Entry Drivers
Business Challenges
8/7/2019 Looking East Presentation - 30th March 2011
46/63
Business Challenges
Regulatory, market dynamic and operational challenges
8/7/2019 Looking East Presentation - 30th March 2011
47/63
Some Common Mistakes
Insufficient preparation & funding
Viewing China as one market
Under-estimating (or over-estimating?) the valueof relationships
Under-estimating the expectations of the market
Failing to obey normal business instincts
8/7/2019 Looking East Presentation - 30th March 2011
48/63
Key to Success
Commitment, Preparation, Patience!
H CBBC h l S i
8/7/2019 Looking East Presentation - 30th March 2011
49/63
How CBBC can help you: Services
Stage Service
Preparation
Gain intelligence & buildexperience and confidence
Mission & visit
Launchpad & Incorporation
Employee selection
Practical support
Market Entry
Ease your access to China
Business DevelopmentExpand and do more!
CBBC UKTI Partnership
Newsletters, CBBF Magazine
Events and networking
Business Advisory
Research (OMIS)
On-going membership support
Powerful network & contacts
Active initiatives across sector
O N t k
8/7/2019 Looking East Presentation - 30th March 2011
50/63
CBBC Offices
Beijing, Shenyang, Qingdao
Nanjing, Shanghai, Hangzhou
Wuhan, Chengdu, Chongqing
Shenzhen, Guangzhou
British Embassy Beijing
British Consulates-Generalin Shanghai, Guangzhou &
Chongqing
British Consulate-Generalin Hong Kong
Contact: Chen WuTel: 07984 175 318Email: [email protected] [email protected]: www.cbbc.org www.uktradeinvest.gov.uk
Our Network
M k E D i
mailto:[email protected]:[email protected]://www.cbbc.org/http://www.uktradeinvest.gov.uk/http://www.uktradeinvest.gov.uk/http://www.cbbc.org/mailto:[email protected]:[email protected]8/7/2019 Looking East Presentation - 30th March 2011
51/63
Market-Entry Drivers
Business Challenges
8/7/2019 Looking East Presentation - 30th March 2011
52/63
Business Challenges
Regulatory, market dynamic and operational challenges
8/7/2019 Looking East Presentation - 30th March 2011
53/63
Time Well Spent - A Date For Your Diary ...
Building Business
with Agents and DistributorsWorkshop
Wednesday 6th
April 9:00am - 4.30pm
Pool Innovation Centre, Redruth
http://community.businessanswers.info/community/exportcornwall/archives/496http://community.businessanswers.info/community/exportcornwall/archives/496http://community.businessanswers.info/community/exportcornwall/archives/496http://community.businessanswers.info/community/exportcornwall/archives/496http://community.businessanswers.info/community/exportcornwall/archives/496http://community.businessanswers.info/community/exportcornwall/archives/496http://community.businessanswers.info/community/exportcornwall/archives/496http://community.businessanswers.info/community/exportcornwall/archives/4968/7/2019 Looking East Presentation - 30th March 2011
54/63
This Is Recommended if ...
you are looking to set up an international modeland you are considering using distributors oragents as a route to market,
Or
you are already using distributors and agentsand you want to improve your channel
management capabilities.
8/7/2019 Looking East Presentation - 30th March 2011
55/63
Building Business With Agents and Distributors
Key Learning Points: the roles of agents or distributors
profiling, searching and identifying suitable partners
agreements and legal aspects
motivation and management - channel management
termination
8/7/2019 Looking East Presentation - 30th March 2011
56/63
Something To Consider ...
Why Agents Or Distributors?
They have an understanding of the local marketplace
They have access to a local customer base They have a reputation. If managed correctly they are very cost effective
They understand local business culture
They can communicate in local language
8/7/2019 Looking East Presentation - 30th March 2011
57/63
Time Well Spent - A Date For Your Diary..
Explore Your Export Potential
Tues 10th May - pm workshop and evening dinner
Weds 11th May - full day workshop
Bedruthan Steps Hotel, Newquay
http://community.businessanswers.info/community/exportcornwall/archives/1190http://community.businessanswers.info/community/exportcornwall/archives/11908/7/2019 Looking East Presentation - 30th March 2011
58/63
This Is Recommended if ...
you want to evaluate the potential of openingyour business up to overseas customers and youwant to look at the practicalities of achieving this,
Or
you are already exporting, but you want tore-evaluate your operation and the approach you
are taking - are you maximising your potential?
8/7/2019 Looking East Presentation - 30th March 2011
59/63
Explore Your Export Potential.
Key Questions AnsweredWhat is Export all about?What potential is there for my business?
Who are my most profitable potential customers?Where are they located? How do I reach them? How do I put my business on the map?
What resources will I need?
8/7/2019 Looking East Presentation - 30th March 2011
60/63
Some Things To Consider
Mistakes Cost Money: too busy (making mistakes!) or too perfect to attend?
Getting Lost Costs Money: are you driving in the dark without a map? will you run out of fuel before you get to yourdestination?
This Will Cost You Nothing: other than your time exceptional value.
8/7/2019 Looking East Presentation - 30th March 2011
61/63
Finally ...
Together we are stronger - there is a very realopportunity for you to influence how your sector israted in the international marketplace.
Think Cornwall ... Think World Class
8/7/2019 Looking East Presentation - 30th March 2011
62/63
We need your views they are important..
Please help us to promote Cornwall as a centre ofexcellence in your sector.
Please contribute to the debates
LinkedIn - Export Cornwall group
Twitter - Join today and follow @ExportCornwall
http://www.linkedin.com/groups?mostPopular=&gid=2698775http://twitter.com/http://twitter.com/http://www.linkedin.com/groups?mostPopular=&gid=26987758/7/2019 Looking East Presentation - 30th March 2011
63/63
Thank You For Joining Us
See You Soon
www.exportcornwall.co.uk
http://www.exportcornwall.co.uk/http://www.exportcornwall.co.uk/