presented by: nishita shivkar (88) Shreelekha pillai (78)

Presented to: prof. vikas jadhav

Ncrd's sterling institute of management studies

“Because you’re worth it”

Products under loreal group

In 1907, Eugene Schueller, a young french chemist developed a hair dye formula called Aureole.

In 1909 Schueller registered his company, The French Society For Inoffensive Hair Dyes,The orginal L'Oreal

The guiding principles of the company, which eventually became L’Oréal, were research and innovation in the field of beauty.

history

L'Oreal got its start in the hair-colour business, but the company soon branched out into other cleansing and beauty products. L'Oreal currently markets over 500 brands and many thousands of individual products in all sectors of the beauty business.The company's products are found in a wide variety of distribution channels, from hair salons and perfumeries to hyper - and supermarkets, health/beauty outlets, pharmacies.

history

1. Strengths: Continuous research and

innovation in the interest of beauty.

Developed activities in the field of cosmetics as well as in the dermatological and pharmaceuticals.

Adaptation of good marketing strategy.

 

Swot analysis

Decentralized organizational structure.

Profit margin of L'Oreal is comparably lower than that of other smaller rivals.

Problems in campaigning L'Oreal products

2. Weakness

The L'Oreal company concentrates on cosmetic products that enhances women of all ages.

Growing demand for beauty products gives L’Oreal the opportunity to focus in their field of specialization, particularly on hair styling and colour, skincare, cosmetics and perfumeries.

3. Opportunity :

Growing competition within the field of cosmetic brands.

The spending habits of consumer and the economic crunch that most countries are experiencing as of present.

4. Threats :

objective The main

objective

of this advertise is to attract young

women

L'Oreal white perfect

A. Message content:New face in Bollywood Sonam Kapoor has endorsed L’Oreal White Perfect.This facial cream has pearl in its contents which makes an impact on the minds of the youth that by using this cream they will have a glowing and radiant skin.b. appeal: Since Sonam Kapoor is a fresh

face in bollywood, young girls look upto her as a style icon and they want to be like her.

Analysis

Since pearl is a natural ingredient it is very good for a healthy and glowing skin.

D. Conclusion :L'Oreal is an international brand and it has huge impact on the minds of women.

c. Message source :

ObjectiveThis advertisement aims at

fighting 5 hair problems Which is common among

Indian women

Loreal total repair 5

a. Message content: The 1st Total Repair for damaged

hair with Ceramide cement that fights five hair problem- Hair fall, dryness, roughness, Dullness and Splits Ends.

It helps repair and strengthen the hair’s fibre and smoothen its surface.

b. appeal: Since Aishwarya Rai is endorsing

this product and it is evident that she has million fan following .

Analysis

L’Oreal Total Repair 5 has Cement Ceramide formula which helps to lock moisture in the hair and make it strong and healthy from the roots.d. ConclusionL’Oreal is an International brand and it has a huge impact on the minds of women.

c. Message source:

ObjectiveSince all hair colors

Contains ammonia this product of Loreal aims

At introducing a hair color with no ammonia.

•L’Oreal casting creme gloss

a. MESSAGE CONTENTCasting Crème Gloss is a no ammonia hair colourant .It gives hair a total beauty treatment with Casting Crème Gloss, for glossy rich, natural-looking colour with visible shimmering tones.B. AppealThis product is endorsed by International model and actress Penelope Cruz.

Analysis:

c. Message source:Since every hair colour product in the market has large amount of ammonia which is harmful for the hair, L’Oreal Casting Crème Gloss gains an edge over those products as it is ammonia free.d. Conclusion:L’Oreal is an International brand and it has a huge impact on the minds of women.

 

Analysis:

Thankyou…..