L'Oreal Social Media Analysis Q4 2015

L'Oréalon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of L'Oréal FB

L'Oréal: Social Media Report

This report looks at how

L'Oréalperformed on social media between

October 1st – December 31st, 2015

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Analysis of

L'Oreal Paris USAFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,636,983 14,295 .88%United

States

Mostly Older, Female and

Attached.

L'Oreal Paris USA

Engagement Score Total Fan Posts

444 601

Total Posts Brand Response Rate

89 5.49%

Total Likes Avg. Reply Time

243,257 2 days, 16 hrs, 50 mins

Total Comments General Sentiment

6,259 Positive

Total Shares

21,359

Most Engaging Content Type

Corporate Social

Responsibility

Least Engaging Content Type

Others

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

1,610K

1,615K

1,620K

1,625K

1,630K

1,635K

1,640K

1,645K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

1,636,983

New Fans

14,295

Engagement

0

250

500

750

1,000

1,250

L'Oreal Paris USA had an average engagement score of 444 and a highest of 999.

Community AnalysisL'Oreal Paris USA fans are mostly Older, Female and Attached.

L'Oreal Paris USA fans are largely from United States followed by India.

Fan Demographics Distribution of Fans

3%

97%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K

United States

India

Pakistan

Mexico

Brazil

Canada

United Kingdom

Iran

Philippines

0

1

1

2

2

3

3

4


Brand Posts

Top keywords used Frequency

cc 34

Featuring Colour Riche

Collection

29

red 18

Riche Collection

Exclusive

17

Infallible Pro-Last Lip 13

15%

85%

Brand Participation Brand Non Participation

94%

1%5%

Posititve Negative Neutral

Brand Posts - Engagement

L'Oreal Paris USA responded to 13 conversations generated by the 89 Posts they published.

L'Oreal Paris USA receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

18-NOV-15, WED 9:00AM

Schinnell started Extra-Ordinary Birthdays so homeless children could feel loved and valued on their ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

999 33,583 1,025 3,208 Positive

20-NOV-15, FRI 9:00AM

Meet Teri. She founded The Jonas Project in her son’s memory to help veterans become entrepreneurs, ..

16-NOV-15, MON 9:00AM

At 19 years old, #WomenOfWorth honoree Maria is using technology to help food banks feed the hungry ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

997 17,563 283 3,413 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

997 30,545 544 2,058 Positive

NO IMAGE NO IMAGE NO IMAGE

http://www.facebook.com/138980216250/posts/10153622915721251



Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100

0 100 200 300 400 500

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

L'Oréal Paris 359

products 73

hair 64

Beauty 63

color 45

User Posts

0

5

10

15

20

25

30

35

40

45

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

L'Oreal Paris USA responded to 33 conversations generated by the 601 Posts fans published.

L'Oreal Paris USA appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

5%

95%

Brand Participation Brand Non Participation

52%

6%

42%

Posititve Negative Neutral

Most of L'Oreal Paris USA posts were around 'Product Oriented Posts', and posts around 'Corporate Social Responsibility' received the highest engagement.

Content Intel

0 5 10 15 20 25 30 35 40 45 50

0 200 400 600 800 1000 1200

Product Oriented Posts

Brand News

Others

Event

Corporate Social…

Ad Campaigns

Photos

Celebrity Endorser…

Contest

Question to fans

Festival/Greetings

Facebook App

Engagement Oriented…

Number of Posts

Engagement Score


In L'Oreal Paris USA Posts about Personal Care, Beauty Tips posts received the highest engagement.

In L'Oreal Paris USA Posts about General Happenings, the category Others received the highest engagement.

Content Intel

About Personal Care About General Happenings

0 1 2 3 4

0 20 40 60 80

Fact

Others

Event

Beauty Tips

Question to fans

News

Like…

Other Advice

Number of Posts

Engagement Score


0 2 4 6

0 100 200 300 400

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

0 1 2 3 4 5 6

0 50 100 150 200 250 300 350 400 450

Paris Fashion Week

#Worthsaying

#BeASuperstar

Number of Posts

Engagement Score


This is the performance of a selection of L’Oreal campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Analysis of

L'Oreal Paris USATwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

337,723 12,910 3.97% United States

L'Oreal Paris USA@LOrealParisUSA

Engagement Score

63

Total Proactive Tweets

525

Retweets Total

64

Replies Total

584

Favorites Total

15,584

Total Mention

12,431

Total Retweets

7,553

Response Rate (%)

4.5%

Average Reply Time (mins)

3754

Most Engaging

#Worthsaying

Most Recent

#Worthsaying

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

315K

320K

325K

330K

335K

340K


Follower Growth

Total Followers

337,723

New Followers

12,910

2K

2K

2K

2K

2K

2K


Followee Growth

Total Followees

1,824

New Followees

147

Engagement

0

250

500

750

L'Oreal Paris USA had an average engagement score of 63 and a highest of 621.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

525 64

We’re giving away 5 gift boxes for our @ageofadaline Sweeps. RT to Win. For Official Rules, http://..

01-Oct-15, Thu 10:02AM

ENGMT. FAV. REPLIES RETWEETS

972 221 142 819

Top Engaging Tweets

Cuties! @EvaLongoria @LanaParrilla �� https://t.co/DKEDcytPN5

Meet #WomenofWorth honoree Melaney, founder of

@BFK_Athens. RT to vote & help her organization rece..

26-Dec-15, Sat 06:47PM


871 1,345 22 397

17-Nov-15, Tue 09:00AM


488 75 7 164

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/LOrealParisUSA/status/649585240181223425



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 50 100 150 200 250 300 350 400 450 500

0 10 20 30 40 50 60 70 80 90 100

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 50 100 150 200 250 300

0 2000 4000 6000 8000 10000 12000 14000

#askskinexpert*

#womenofworth*

#wcw*

#lorealistas*

#womanofworth*

#woty2015*

#machete*

#beasuperstar*

#makeup*

#sneakpeek*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

500

1000

1500

2000

2500

3000

3500

4000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

askskinexpert womenofworth wcw lorealistas womanofworth

Spread of Hashtags by day

0 20 40 60 80 100 120 140

#askskinexpert*

#womanofworth*

#wcw*

#sneakpeek*

#makeup*

#beasuperstar*

#machete*

#woty2015*

#lorealistas*

#womenofworth*

Engagement Score

Hashtags - Engagement

Average Response Rate : 4.5%

0

500

1000

1500

2000

2500

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 2 days 14 hours 34 minutes

0

50000

100000

150000

200000

250000

300000

350000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

100

200

300

400

500

600

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

500

1000

1500

2000

2500

3000

3500

4000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

1000

2000

3000

4000

5000

6000

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 7,553

-200

0

200

400

600

800

1,000


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 12,431

-500

0

500

1,000

1,500

2,000

2,500


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Vogue Magazine 10,384,309 1

Eva Longoria 7,373,507 8

ELLE Magazine (US) 5,281,643 1

Entertainment Weekly 5,104,417 1

WWD 2,853,181 8

TOP 5 INFLUENCERS

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This report was generated entirely by the

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It took minutes to create.

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Date post:	07-Feb-2017
Category:	Social Media
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