Lakersmagazine2006-2007 Season

The Los Angeles Lakers introduce Lakers magazine—

the best team publication in the country—

now in print and on www.lakers.com.

What’s on the Lakers roster? In-depth features, stunning photography and an insider’s look at

the team from every angle—from the locker room to the rim.

JOIN THE NBA’S MOST POPULAR FRANCHISE!

LOS ANGELES LAKERS

YEARBOOKRelive the Lakers’ entire season in style

From the first preseason tip-off to the final playoff buzzer—it’s all in the Lakers Official Yearbook.

THE YEARBOOK FEATURES:

� In-depth team roster and bios

� Memorable action photos

� Stats, stats and more stats…

� Fun player appearances off the court

Learn about every team member, from Ronny Turiaf’s multi-lingual abilities to

Luke Walton’s varied musical tastes, in a bright and eye-catching layout. It’s all

inside the Lakers Official Yearbook!

Fans refer to it, and read it over and over.

A perfect place to advertise!

As with Lakers magazine, the Yearbook is available inPrint and Online, with extra online updates!

PRINT MECHANICAL SPECIFICATIONS

All advertising is printed web offset. Follow SWOP specifications for all materials.

DIGITAL FORMAT REQUIREDLAKERS is a direct-to-plate publication. Digital files are required in the following programs:

QuarkXPress 6.0, Adobe Illustrator 10 or higher, Adobe Photoshop 7.0 or Adobe Acrobat PDFs; no tiffit

files, please. Please be sure to include all fonts (Macintosh format only) and graphics used in the

advertisement, as well as all native files and program version information. (Adobe fonts are required.)

Files may be submitted on either CD, DVD or via e-mail. CDs and DVDs should be Macintosh

format. Please label all materials, whether submitted via e-mail or via disk, with the name of the

advertiser and the publication in which the ad is to appear.

For black-and-white advertisements, please include a hard copy of the advertisement for

proofing purposes. For color advertisements, provide color chromes if available, or a color laser

copy or similar digital proof is acceptable, but we cannot guarantee exact color matching.

RETENTION OF MATERIALSMaterial is held for one year, unless we are otherwise notified.

CHANGESIf keycode changes are necessary, the work will be billed at cost. The minimum charge is $35.

SHIPPING INFORMATIONAll materials must be at Skies America, in Beaverton, Oregon, on or before closing date.

SEND ALL ELECTRONIC FILES AND FINAL PROOFS TO:

John Mendez, LAKERSSkies America Publishing Company9655 SW Sunshine Ct., Suite 500, Beaverton, OR 97005Phone: 503/520-1955 ext. 642Fax: 503/520-1275 E-Mail: johnm@skies.com

SKIES AMERICA PUBLISHING COMPANY • 9655 SW SUNSHINE CT., STE. 500 • BEAVERTON, OREGON, 97005 USA • PHONE 503.520.1955 • FAX 503.520.1275

PRINT MECHANICAL REQUIREMENTS

TRIM SIZE: 83/8" x 107/8"

METHOD OF PRINTING: Web Offset

BINDING METHOD: Perfect Bound ( 1/8" gutter grind )

SIZE: NON-BLEED BLEED

FULL PAGE: 73/8” x 97/8” 85/8”x 111/8”

SPREAD: 153/4” x 97/8” 17” x 111/8”

1/2 PAGE HORIZONTAL: 73/8” x 47/8”

NOTE: On all bleed materials,

keep live matter 1/2” inside all

four sides to allow for variations

in trimming, folding and binding.

Allow 1/8” for gutter grind.

NU

MB

ER

LAKERS MAGAZINESTEPS UPThe Lakers re-launch their magazine with a new name,

Lakers magazine, and a dynamic new style. The all-

new Lakers magazine, the official gameday magazineof the Los Angeles Lakers, features 100% exclusiveeditorial in four issues every season.

But that’s not all. Lakers magazine is the first team

publication in magazine format in the NBA to be

available online. The online publication is free and fun

for every Lakers fan around the globe.

Lakers editorial includes types of articles as:

DEMOGRAPHICS

LOS ANGELES LAKERS:

A HISTORY OF #1#1 NBA TEAM

In ESPN’s most recent fan poll (October 2005), the Lakers ranked as the country’s most

popular NBA team, with roughly three times as many fans as the runner-up, the Chicago Bulls.

#1 STAYING POWERSome NBA teams have fans that follow them from game to game. But only a handful of

franchises enjoy fan bases that stay loyal year after year. For at least the last five years,

the Lakers have been the country’s favorite NBA team, according to ESPN.

#1 STARSThe team that rostered the NBA’s first star, George Mikan, and starts today’s best player,

Kobe Bryant—with a few names like Jerry West, Magic Johnson, Kareem Abdul-Jabbar

and Shaquille O’Neal in between—has the biggest fan following in the league.

#1 NBA SITEThe Lakers enjoy the league’s most popular Web site, with 1.3 million unique visitors each

month.

When deciding where to put your advertising dollar, why spend anywherebut with the best?

NEARLY 10% OF THE ENTIRE U.S.POPULATION ARE LAKER FANS!

Favorite NBA Franchises by Nine Census Regions*

EAST NORTH CENTRAL#1 Pistons 9.5%

#4 (tie) Lakers 4.8%

NEW ENGLAND#1 Celtics 23.4%

#2 Lakers 4.6%

MID ATLANTIC#1 76ers 7.9%

#3 Lakers 5.3%

SOUTH ATLANTIC#1 Lakers 7.3%

#2 Heat 4.9%

EAST SOUTHCENTRAL

#1 Lakers 9.7%

#2 Bulls 4.6%

WEST SOUTHCENTRAL

#1 Spurs 10%

#2 Lakers 8.4%

WEST NORTH CENTRAL#1 Timberwolves 10%

#2 Lakers 5.7%MOUNTAIN#1 Lakers 10%

#2 Suns 8.1%

PACIFIC#1 Lakers 21.9%

#2 Kings 6.2%

Season Ticket Holders

� Gender: Male 81%Female 19%

� Age: 18 - 34: 34%35 - 49: 42%50 - 65: 22%

� Income: <100K: 28%100 - 200K: 34%200K+: 28%

NBA U.S. Online Users**

� Male/Female Ratio: 70/30

� 12 - 17: 8%18 - 34: 30%35 - 49: 36%

40% of users under age 35

NBA.com users are typically younger,more diverse, more tech-savvy, and have a higher percentage of males than in-arena fans, TV viewers or users ofother sports Web sites

� Employed with HHI > $50K+: 78%

NBA.com visitors are more upscale whencompared to general Internet traffic(measured by executive/managerialoccupation and annual household income).

**Nielsen Net Ratings

Plus, video footage online!

PRINTED DISTRIBUTION

78,000 copies

Lakers magazine has the most exclusive, upscale

distribution in Los Angeles.

Copies are:

� Available in the STAPLES Center Suites

� Hand-delivered by concierges at VIP doors

� Sold at STAPLES Center newsstands

� For sale via subscription

� Columns with insights from players

� Coaching Xs and Os

� On the Road

� Best Shots

� Player, coach andcheerleader profiles

� Laker Legends

� Statistics: Past and Present

� Celeb fan interviews

� Matchups

� Teaching the Game

� Fundamentals from the Pros

� Family Life

LAKERS MAGAZINEONLINELakers magazine printed pages are just the beginning.

The magazine will also be available in its entirety on

the official website of the Los Angeles Lakers,

www.lakers.com, to all visitors.

Plus, covers and portions of the editorial are updated

frequently to keep readers coming back for more.

� The magazine reaches nearly 1.3 million unique visitors eachmonth

� The digital version demonstrates some of the Internet’s most

exciting features. Readers move from page to page

onscreen—and experience video and audio files in editorial

and advertising, direct links to web sites and more!

There are two ways to advertise online:

Features are displayed as magazine pages utilizing the

newest technology.

The pages display your print advertisement, presented

as if in the print magazine. Online print advertisements

are showcased within the feature articles.

Traditional Banner format (found throughout the Internet)

is also available.

The web version is interactive and fun. It can include

rich media, streaming video and more to involve the

audience with your advertisement.

ONLINE DISTRIBUTION

Average website stats per month for www.lakers.com:

Total Page Impressions: 6+ million

Total Unique Visitors: 1.3 million

1

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*Source: ESPN Sports Poll, October 28, 2005

of the U.S. population named the Lakers their favorite NBA team*

#1Lakers: 9.1%

LAKER DOMINANCE

Regions Lakersrank #1 or #2among fans

Regions Lakersrank #3 or #4among fans