Los Angeles Sports Council2008 – 2009 Community Report

Los Angeles Sports Council

Community Report

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TThe Los Angeles Sports Council is a private, nonprofit organization

which encourages economic and community development through

the promotion of spectator sports programs in the Los Angeles

and Orange County area, including support of our local teams and

the attraction of events to the area. On behalf of the community,

the Sports Council bids against other cities for the right to host

major sporting events, often staging or helping to stage events

after successful bids. The Sports Council's efforts represent more

than $1 billion in overall economic impact for the region and

range from NCAA Championships to the Super Bowl and from U.S.

Olympic Trials to the World Cup.

Los Angeles Sports Council

Community Report

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Dear Friends:

The Los Angeles Sports Council is one of the most successful bodies of its kind in the United

States. Thanks to our partnership with the Southern California sports and business communities,

we have been able to realize the goals of creating economic impact through sports and

utilizing private resources for the benefit of the community at large. Those achievements are

highlighted in this report.

Beyond the tremendous economic impact of major sporting events, an even more important

benefit of sports is the sense of community identity it provides. In Southern California,

a sense of community can be hard to come by. Los Angeles area residents don't share a

common urban environment. Some of us live near the beach, some in the mountains and

some in the desert. Los Angeles County alone contains 88 incorporated cities – in addition

to Los Angeles itself.

Sports cuts through this geographic clutter and provides a regional sense of community.

When we host a major event or when one of our teams is competing for a championship, we

feel a sense of pride, participation and shared experience with our neighbors that otherwise

rarely occurs in Southern California. In a significant way, such events help us become a closer

and a better community.

Perhaps this is why no community in the world can match the Greater Los Angeles area for

the breadth and depth of its rich sports heritage, one that includes two Olympic Games,

both the men's and women's FIFA World Cups, seven Super Bowls and countless other

championship-caliber events in virtually every sport.

The Sports Council is proud to have played a part in most of the major special events of the

past 17 years, a tradition that we intend to continue for many more.

Sincerely yours,

Alan I. RothenbergChairman

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Los Angeles Sports Council

Community Report

The Origin of the L.A. Sports Council

IIn 1984, Los Angeles staged the most successful

Olympics in history. That success, it was assumed,

would certainly place Southern California among

the most desirable destinations for staging

elite sporting events in the future. Yet in the

months following the Games, the Southland was

consistently overlooked as a potential site for

hosting world-class events.

The primary reason was that no single entity existed

to bid for events on behalf of the community.

Often, various area facilities would find themselves

bidding against each other, making it difficult for

the region to present a sense of unity.

In 1986, David Simon, then senior vice president of

the Los Angeles Area Chamber of Commerce and a

former L.A. Olympic Organizing Committee official,

developed the concept of a volunteer sports and

business committee for the purpose of bringing

special events to the area. Prominent L.A. attorney

John C. Argue, who had previously led the city’s

Olympic bid, chaired the group.

Soon thereafter, the committee – in conjunction with the City of Los Angeles – bid successfully for the 1991

U.S. Olympic Festival. After that, people locally took notice.

Coincidentally, that same year the NFL was receiving bids for the 1991 Super Bowl. Representatives from

Anaheim Stadium, the Rose Bowl and the Los Angeles Memorial Coliseum all made separate appeals to the

league to stage the game at their respective venues. The Super Bowl was instead awarded to Tampa. The

division among the three stadiums undermined any chance of landing the game. The need for a unified

organization was never more evident.

So in 1988, the Sports Council was incorporated as an independent, privately financed organization that would

be able to work with teams and facilities throughout the Los Angeles/Orange County area. Simon was named

president; Argue was elected chairman and served until his death in 2002, when he was succeeded by current

chair Alan Rothenberg.

In one of its first initiatives, the new organization made a successful bid for the 1993 Super Bowl. That bid

offered the NFL its choice of the three area venues. Although the Rose Bowl was selected, the bid still received

the support of both the L.A. Coliseum and Anaheim Stadium. The local show of unity impressed the NFL.

Since then, the Sports Council, while remaining privately funded, has brought a long list of world-class

sporting events to the region, as documented throughout this report. Its continuous efforts have helped keep

Southern California a world sports capital and the Los Angeles Sports Council the nation’s most successful

organization of its kind.

The Sports Council is headquartered inside the landmark Chamber of Commerce building in downtown Los Angeles.

Los Angeles Sports Council

Community Report

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L.A.’s Sports Economy: A Growth Industry

WWe all know that sports in Southern California are big business,

but did you know that sports are the engine for a stunning

$4 billion in annual economic impact? Or that approximately

29 million tickets are sold to area sporting events each year?

Or that the sports industry is responsible for over 16,000 full- and

part-time jobs for Los Angeles-area residents?

These key findings are the result of the most recent Economic

Impact Study of the local sports industry, commissioned by the

Sports Council and the Los Angeles Area Chamber of Commerce

and conducted by the UCLA Anderson School of Management.

Using data obtained confidentially from more than 50 local

sports organizations, the study examined annual revenue,

employment and attendance figures from the region’s professional

franchises, recurring annual events, sports venues, and major

colleges and universities. Each study examined data from the

preceding calendar year.

The Sports Council and its partners have commissioned comparable

studies five times, with the next study due to be released in 2008.

The results are used regularly as a source of information by media,

researchers and industry stakeholders.

Year Employment Attendance* EconomicSurveyed (full- and part-time) Impact*

1: 2006 16,402 28.6 $ 4,083.8

2: 2004 14,315 26.9 $ 2,732.5

3: 2001 11,930 23.2 $ 1,954.6

4: 1997 12,159 21.4 $ 1,452.9

5: 1994 14,573 19.5 $ 1,402.3

Nearly 29 million spectators attended sporting events at venues such as Angel Stadium, California Speedway and the Rose Bowl in 2005.

* in millions

Sports pumped more than $4 billion into the local economy in 2005 and were responsible for over 16,000 jobs, proving that the sports industry in Greater Los Angeles is thriving and continues to bring economic vitality to the region.

A

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Los Angeles Sports Council

Community Report

Serving Sports and the Community

The unique Sports Council logo is immediately recognizable for its striking

design and color scheme. Created by award-winning design firm Bright

Strategic Design of Marina del Rey, California, the logo is a popular

licensed item for events and apparel and has been adopted by the City of

Los Angeles Triathlon as one of its primary marks. Licensed merchandise

featuring the logo has been sold in Japan and Korea.

The Sports Council’s website, www.lasports.org, is devoted solely

to information about and promotion of Southern California sports.

It was voted the “Most Outstanding Website” for 2004 by the

National Association of Sports Commissions. Each December,

thousands of area sports fans visit the site to cast their votes for

the L.A. Sports Awards.

• As a part of its commitment to the Los Angeles area, the affiliated but separately chartered L.A. Sports

Council Foundation conducts charitable programs that bring sports to people who might not otherwise

be able to enjoy it. The "Touchdown For Youth" program provides tickets for economically disadvantaged

kids to attend a USC football game at the historic Los Angeles Memorial Coliseum each year. Over the

life of the program, which began in 1993, more than 30,000 young people have attended games and

enjoyed a glimpse of what sports and university life can offer.

• Through the efforts of the Sports Council, the World Badminton Federation opened an office in Long

Beach, California, in 2006 to handle the Federation’s business in the Pan American region. As a result,

Southern California is home to the only office west of the Mississippi for an international federation

responsible for an Olympic sport.

• The Sports Council was responsible for the creation of the annual City of Los Angeles Triathlon, scheduled

for its ninth edition in 2008. The official L.A. Triathlon Advisory Board operates under the Sports Council’s

auspices and is composed of community leaders interested in the success of the race. With approximately

2,900 competitors, the race is one of the world’s largest and is responsible for an annual economic

impact of $7 million.

• The Sports Council has commemorated Los Angeles’ sports history by celebrating or sponsoring various

team milestones over the years, including the 30th anniversary of the Kings, a reunion marking the 70th

anniversary of the Rams franchise and the 100th anniversary of USC.

Los Angeles Sports Council

Community Report

Economic Scorecard

+ Source: Study by UCLA Anderson Graduate School of Management ++ Source: Economic impact study by World Cup USA

1990 Baseball Winter Meetings (Los Angeles Hilton) $ 3,000,000

1990 U.S. Open Badminton Championship (Bren Center at UCI) $ 100,000

1991 U.S. Olympic Festival (Multiple venues) $ 30,000,000

1991 U.S. Open Badminton Championship (Bren Center at UCI) $ 150,000

1991 IBA World All Star Baseball Game (Dodger Stadium) $ 500,000

1991 International Sport Summit (The Beverly Hilton) $ 1,000,000

1992 NCAA Women’s Basketball Final Four (Los Angeles Memorial Sports Arena) $ 4,000,000

1992 U.S. Open Badminton Championship (Bren Center at UCI) $ 250,000

1992 U.S. Olympic Trials - Synchronized Swimming (McDonald's Swim Stadium at USC) $ 250,000

1993 Super Bowl XXVII+ (Rose Bowl) $ 182,000,000

1993 Breeders’ Cup (Santa Anita Park) $ 50,000,000

1993 International Sport Summit (The Beverly Hilton) $ 1,000,000

1994 NCAA Men’s Basketball Western Regional (Arrowhead Pond of Anaheim) $ 1,000,000

1994 U.S. Rowing National Convention (Westin Bonaventure Hotel) $ 250,000

1994 FIFA Men's World Cup XV++ (Final played at the Rose Bowl) $ 600,000,000

1995 Baseball Winter Meetings (Downtown Los Angeles hotels) $ 3,500,000

1997 Reese’s Gymnastics Cup (Anaheim Arena) $ 250,000

1997 Breeders’ Cup (Hollywood Park) $ 60,000,000

1998 Major League Soccer MLS Cup (Rose Bowl) $ 5,000,000

1999 NCAA Men's Ice Hockey Frozen Four (Arrowhead Pond of Anaheim) $ 5,000,000

1999 FIFA Women's World Cup (Final played at the Rose Bowl) $ 30,000,000

2002 U.S. Figure Skating Championships (Staples Center) $ 25,000,000

2003 World Gymnastics Championships (Arrowhead Pond of Anaheim) $ 30,000,000

2004 U.S. Olympic Trials - Gymnastics (Arrowhead Pond of Anaheim) $ 15,000,000

2004 U.S. Olympic Trials - Swimming (Long Beach Aquatic Centre) $ 15,000,000

2005 World Badminton Championships (Arrowhead Pond of Anaheim) $ 15,000,000

2000-2007 City of Los Angeles Triathlon (Multiple sites) $ 56,000,000

TOTAL $ 1,133,250,000

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Los Angeles Sports Council

Community Report

TThe Super Bowl. Olympic Trials. Two FIFA World Cups. These are just

some of the outstanding events attracted by the L.A. Sports Council

to the Los Angeles area. A combination of partnerships and outright

bids orchestrated by the Sports Council has brought to the region

major events whose economic impact is in excess of a staggering

$1.1 billion. This total is based on an analysis of revenues

generated by each event, including hotel room-nights, corporate

sponsorships and visitor expenditures.

A not-for-profit corporation, the Sports Council is financed entirely

by the private sector. The Sports Council raises funds primarily by

the sale of corporate memberships and staging of events. For the

period covered by the economic impact chart (1990-2007) on the

left, the Sports Council’s total administrative expenses were less

than $10 million. This means that each dollar raised by the Sports

Council from the private sector has resulted in more than $110 of

economic impact for the region!

The L.A. Sports Council has been

affiliated with most of the elite

special events held in Southern

California during the past 17 years...

1992 NCAA Women’s Final Four

1999 NCAA Ice Hockey Championship

2004 U.S. Olympic Trials - Gymnastics

1994 FIFA World Cup Finals

2005 World Badminton Championships

1993 Breeders’ Cup

2002 U.S. Figure Skating Championships

1998 MLS Cup (Major League Soccer)

1993 Super Bowl

1991 U.S. Olympic Festival

2003 World Gymnastics Championships

1991 IBA World All Star Baseball Game

2004 U.S. Olympic Trials - Swimming

1999 FIFA Women’s World Cup

2000-2007 City of Los Angeles Triathlon

Los Angeles Sports Council

Community Report

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Los Angeles Sports Council

Community Report

EEach January, the Sports Council brings our community together to

honor the top sports achievements of the previous calendar year.

Created in 2005, the L.A. Sports Awards celebrate the greatest moments

of the area’s professional teams, universities and individual athletes.

A “moment” refers to anything from a specific instant in time – such as

a winning goal, hit or shot – to a special event or career achievement.

Nominated moments must have taken place in the Los Angeles/Orange

County area, or have involved a local athlete or team.

Each area team or university nominates its top three “greatest moments.” Nominations

are posted on the Sports Council website, where fans choose the winning moments by

voting online. A Sportsman, Sportswoman and Sports Executive of the Year, as well as

an overall Greatest Moment of the Year, are selected by a blue-ribbon media panel.

The award winners are revealed during a star-studded gala televised live in

prime time by the Sports Council’s telecast partner, FSN Prime Ticket. To

commemorate the occasion, all winners are presented with awards specially

created by Tiffany & Co.

Among the memorable achievements honored at the L.A. Sports

Awards have been Kobe Bryant’s 81-point game, USC’s football national

championships and the Dodgers hitting four consecutive home runs.

The “greatest moments” concept originated in 1995 when the Sports

Council created a special event celebrating the Top 100 moments in

Los Angeles sports history, all of which were brought to life in a

telecast and coffee-table book. Kirk Gibson’s dramatic ninth-inning

home run to win Game One of the 1988 World Series was voted

the No. 1 all-time moment.

To view the 100 greatest moments of all time, as well as the year-by-year list of

past nominees and winners, visit the Sports Council website at

www.lasports.org and click on Greatest Moments.

Los Angeles Sports Council

Community Report

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The Sports Council and the Olympics

LLos Angeles (1932 and 1984) is one of just four cities to have been awarded the Olympic Games twice (Athens, London

and Paris are the others) and has submitted more Olympic bids (13) than any city in the world.

Like Los Angeles, the Sports Council has enjoyed a long association with the Olympic movement, both nationally and internationally:

The Sports Council has been instrumental in bringing the

U.S. Olympic Trials in several sports to Southern California:

synchronized swimming (Pasadena, 1992), gymnastics

(Anaheim, 2004) and swimming (Long Beach, 2004).

At the request of the United States Olympic Committee, the

Sports Council and USOC have co-hosted several entertaining

and inspiring galas, raising funds for future U.S. Olympic

teams while celebrating Olympians from Southern California

who participated in the Atlanta (1996), Sydney (2000) and

Athens (2004) Games.

By contract with the Southern California Committee for the

Olympic Games (SCCOG), the Sports Council has played a

central role in the preparation of Los Angeles’ two most

recent bids to host the Olympic Games, for 2012 and 2016.

Additional information can be found at www.sccog.org.

In partnership with local venues, over the years the Sports

Council has bid successfully for major national and international

events in a variety of Olympic sports, including badminton,

figure skating, gymnastics, soccer and swimming.

The Los Angeles area traditionally is home to several

individuals serving as presidents of various U.S. national

governing bodies (NGB’s) in Olympic sports. Each is invited

to serve on the Sports Council board during their tenure as

president. Current board members include the president

or immediate past president for the sports of aquatics,

badminton, shooting and tennis.

"Los Angeles has always been and remains a hotbed of the Olympic movement. We've bid to bring the Games here many times in the past and

will surely bid for them again."

Barry Sanders, Chairman Southern California Committee for the Olympic Games

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Los Angeles Sports Council

Community Report

Board of Directors 2007 - 2009

Alan I. Rothenberg1st Century Bank, N.A.

CHAIRMAN

Robert S. Rollo Heidrick & Struggles

VICE-CHAIR

Richard W. Cook The Walt Disney Studios

VICE-CHAIR

Corporate Officers

David SimonLos Angeles Sports Council

PRESIDENT

Sheldon I. Ausman Gumbiner Savett Inc.

TREASURER & CHIEF FINANCIAL OFFICER

Anita L. DeFrantzLA84 Foundation

CORPORATE SECRETARY

TThe Sports Council’s 62-member board of directors is a cross-section of the leadership of Southern

California’s sports and business communities, ranging from CEOs of Fortune 500 companies to

senior executives of sports franchises. The area’s professional teams, sports facilities and major

universities all are represented on the board. The Sports Council’s corporate membership

is approximately 150 strong and includes many of the region’s major business, sports and

community leaders.

Los Angeles Sports Council

Community Report

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Board of Directors

Karen Brodkin Fox Cable Networks

Rhonda Brauer Burson-Marsteller

Robert T. Bouttier Automobile Club of Southern California

Gary R. BirkenbeuelErnst & Young LLP

Dan Bane Trader Joe’s Company

John M. Argue Clark Consulting

James L. Easton Jas D. Easton, Inc.

Brad Dinsmore Bank of America

Richard Corgel Navigant Consulting, Inc.

Fred Claire Rose Bowl

Operating Company

Jeanie Buss Los Angeles Lakers

Brian P. Burke Anaheim Ducks

Daniel G. Guerrero UCLA

Michael L. Garrett USC

Alan J. Fohrer Southern California Edison

Dennis A. Farrell Big West Conference

Margaret U. Farnum L. A. Memorial

Coliseum Commission

Timothy J. FahringerSaint Laurent Capital, Inc.

Dennis KuhlLos Angeles Angels

of Anaheim

Don Jue IBM Corporation

Murray Joslin Bowne of Los Angeles

Daniel J. Jansen The Boston Consulting

Group, Inc.

Jeffrey A. Hirsch Time Warner Cable

George HainesLos Angeles Turf Club, Inc.

Jamie McCourtLos Angeles Dodgers

Patrick McClenahan KCBS-TV • KCAL-TV

Frank MarshallThe Kennedy/

Marshall Company

Scott I. London KPMG LLP

Michael B. LenardPaladin Realty Partners, LLC

Timothy J. LeiwekeAEG

Joan A. Payden Payden & Rygel

Don Orris Ticketmaster

Charles D. MillerAvery Dennison Corp.

(retired)

Edward McSpedon The HNTB Companies

James F. McNultyParsons Corporation

Jerry G. McGee Ambassadors, LLC

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Los Angeles Sports Council

Community Report

Board of Directors

Greg PenskePenske Automotive Group

Rick RosasPricewaterhouseCoopers LLP

David B. RogersLatham & Watkins LLP

Andy Roeser Los Angeles Clippers

Thomas Pulchinski LAJCC/Nissan Open

Dan Piotrowski Omni Los Angeles Hotel

Richard B. PerelmanPerelman, Pioneer & Co.

Steve SimpsonFSN West &

FSN Prime Ticket

Bill Shumard Special Olympics

Southern California

Barry A. SandersSCCOG

Frank M. Sanchez McDonald's Restaurants

Tim J. Ryan Honda Center

William H. TateTransamerica Insurance

& Investment Group

David J. WalshLos Angeles Times

Robert G. van SchoonenbergAvery Dennison Corp.

Gary L. Toebben Los Angeles Area

Chamber of Commerce

William E. Thomson, Jr. AAF Rose Bowl Aquatics Center

David T. ThompsonDeloitte & Touche LLP

Ex-Officio Members

James H. Warsaw Warsaw Sports

Marketing Center

Claire L. Rothman

John M. Dorger Pasadena Tournament

of Roses

Franklin R. JohnsonU.S. Tennis Association

Tommy HawkinsHawkins Communications, Inc.

Richard J. Foster U.S. Aquatic Sports

Cliff PetersUSA Badminton

Dr. James M. LallyUSA Shooting

John G. WatsonPepperdine University

Gillian ZuckerCalifornia Speedway

Los Angeles Sports Council

Community Report

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SPORTS COUNCIL STAFF

• President: David Simon

• Controller: Noly Lallana

• Director of Communications: Mark Meyers

• Director of Special Events: Monica Maldonado

• Executive Assistant: Mona Green

COMMUNITY REPORT

• Writer & Editor: Mark Meyers

• Design: Wildhirt Fowlkes Graphics

• Printing: Bowne of Los Angeles

• Photography: Matt A. Brown (cover), Getty Images, Jon SooHoo

SPECIAL THANKS TO OUR GOLD AND SILVER BOARD MEMBER COMPANIES FOR THEIR OUTSTANDING SUPPORT OF THE SPORTS COUNCIL.

GOLDMeMbers

siLverMeMbers

Cal State Fullerton Long Beach StateCal State NorthridgeAnaheim Ducks Los Angeles Angels of Anaheim

Los Angeles Dodgers

Los Angeles Galaxy

Los Angeles Kings

Los Angeles Lakers

Los Angeles Sparks

Los Angeles Avengers

Los Angeles Clippers

USC UCLA UC Riverside UC Irvine Pepperdine Loyola Marymount

"One of the best things about the L.A. Sports Council is that it benefits the community without costing the taxpayers a penny."Anita DeFrantzPresidentLA84 Foundation

"If not for the tireless efforts of David Simon and the board, the City of Los Angeles Triathlon would never have happened."Jack CaressChairmanCity of Los Angeles Triathlon

"The Sports Council's 'Touchdown For Youth' program is one of the most rewarding grass-roots programs I have ever been associated with."Mike GarrettDirector of AthleticsUSC

"Thanks to the stable leadership under board chair Alan Rothenberg, the Sports Council has created a special sports platform ensuring that Los Angeles continues to be a world sports capital."Jim WarsawFounder Warsaw Sports Marketing Center

Chivas USA

350 South Bixel Street, Suite 250, Los Angeles, California 90017 • Tel 213.482.6333 • Fax 213.482.6340 • www.lasports.org