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Los Angeles Suns

Date post: 31-Dec-2015
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Los Angeles Suns. Jeff Lesko - CEO Keith Mcgrory - Director of promotions and sales Jessica Swartz- Technology Supervisor Gino Gagliardi - Player Personnel Haley Gribler - Director of Marketing. Website. Team Home Page. Facebook/Twitter. Facebook Twitter. Location is everything. - PowerPoint PPT Presentation
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Los Angeles Suns Jeff Lesko- CEO Keith Mcgrory- Director of promotions and sales Jessica Swartz- Technology Supervisor Gino Gagliardi- Player Personnel Haley Gribler- Director of Marketing

Los Angeles Suns

Jeff Lesko- CEOKeith Mcgrory- Director of promotions and sales

Jessica Swartz- Technology SupervisorGino Gagliardi- Player Personnel

Haley Gribler- Director of Marketing




Location is everything

• Customer Convenience• Service And Sales• Parking

LA Live complex

• The Harbor Freeway• Metro Rail• Business district

Customer Convenience

LA Live entertainment complex • Staples Center• Nokia Theatre and Club Nokia• Grammy Museum• Los Angeles Convention Center• 3 Hotels– JW Marriott Hotels 879 rooms– Ritz-Carlton 123 rooms– 1,001 room two-hotel hybrid tower

Service And Sales

LA Live entertainment complex • ESPN Zone and broadcasting studios

– ESPN broadcasting studio• Resturants

– Fleming's Prime Steakhouse & Wine Bar– Katsuya– Lawry's– Rock'N Fish– Rosa Mexicano– The Farm of Beverly Hills– Trader Vic's– Wolfgang Puck Bar & Grill– Yard House

Service And Sales


Marketing Plan


• Develop game day promotions that excite and attract fans• Create awareness of our affordable season ticket price • Get a large number of season ticket holders as well as mini pack buyers

TARGET AUDIENCE• Lakers Fans• Large Corporations around the Los Angeles area• College students in LA ( Cal State, USC, UCLA)• Buyers and supporters of our sponsors


• Use of brochures and posters that we have handed out at universities, local businesses, and the staples center• Use Lakers Games and Staple Center Events to push ticket sales and try to increase a fan base • Place season ticket information online ,as well as, having single game tickets sold online• Promote our games at local college sporting events• Promote games by placing game cards in local business offices


• Create a radio station blitz campaign to encourage people to want to come to games • Use facebook and twitter ads to promote our team• We are going to create ads to put in the LA Times• Create commercials and contest commercials

-such as: Text LASuns to “this number” to try and win 2 free tickets to the next home game• Put up billboards along major highways running through LA to

advertise our top players and new stadium• We also are going to have an open practice where fans may come to watch the players as well as get some autographs and photos afterwards


• Coca cola is one of our sponsors and we are working with them to create coupons on their 12 and 24 pack cases that could be redeemed for a discount on tickets• We are also working with Pizza Hut to place our game schedules on top their pizza boxes

Promotions Bud’s Buddies- If you buy Bud’s Buddies tickets you get 50% off

Budweiser beer, 25% off food and a chance to win many more prizes.

Verizon’s Text-a way Give-a way- text number through out game to win prizes.

Player Meet and Greets before games

Puppy Give Away

For the tailgater of ages around the outside of the stadium there will be games and activities

Promotions cont’d• General give a ways

Mini footballs Large Player postersCoupon booklets for in stadium and out of stadium

discounts LA Suns Hats, shirts, gloves, magnets etc...


• Sony• Verizon Wireless• Anheuser-Busch• Chevrolet

• Farmers Insurance• Home Depot

Sony Luxury Box HD flat screen TVs trough out stadium.

Brand new sound system and score board for stadium.

Under every seat there are head phones provided to listen to the radio broadcast.


Verizon Wireless• Phone charging stations through out stadium• Kiosks around stadium• Half time players call- Selected fan get to talk with play of his

or her choice.

Anheuser-Busch• Bud’s Buddies• During half time fans will get a

chance to win Budweiser merchandise by winning a punt, pass, and kick contest.

• Each week there will be a different Budweiser beer discounted at half price.

• Kids meet the Clydesdales – petting zoo set up in stadium parking lot for children and fans to see and pet the Clydesdales that are used in the commercials.


• Fans can enter to win cars in different contests throughout the season.

• Cars will be randomly selected as they enter the stadium to upgrade their parking into the Chevy Parking Zone.

• Chevrolet will give out Coupon books for tune up and other car services.

Home Depot

• Players help the fans renovate – Fans can enter a contest and once a month several fans will be selected to receive a “mans room” renovated in their house.

Farmers Insurance

• Farmers Insurance have the naming rights to our stadium Farmers field.

The Franchise

Tom Brady - QB

Week 1 Top Performers

Brandon Marshall Ht – 6ft 4inWt – 230 lbs.Age - 27Position – Wide Receiver

Top Performers Cont’d

Cedric BensonHt – 5ft 11inWt – 227 lbs.Age - 28Position – Running Back

A.J. GreenHt – 6 ft 4 inWt – 211 lbs.Age – 23Position – Wide ReceiverRookie

Notable Suns

Antonio GatesWide Receiver

Austin CollieWide Receiver

Peyton ManningQuarterback

Frank GoreRunning Back

Notables Cont’d

Arian FosterRunning Back

Visanthe ShiancoeTight End

Johnny KnoxWide Receiver

LA Suns