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1
LOS ANGELES WORLD AIRPORTS2010 REGIONAL STRATEGIC PLAN
October 19, 2009
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2010 REGIONALIZATION PROGAM GOALS
• Air Passenger Target Market: Develop a new, stable passenger market segment.
• Air Service Development: Attract new air carriers and increase service for existing carriers.
• Regional Aviation Stakeholder Strategic Partnerships: Develop strategic partnerships with other regional aviation stakeholders to coordinate political support and funding strategies.
• Palmdale Airport Update
33
AIR PASSENGER DEVELOPMENT
Develop a new, sustainable Ontario passenger market segment targeting the Disney Resort tourist market as well as the north Orange County – Inland Empire resident passenger market.
44
JWA PASSENGER TRIP ORIGINS
-Metrolink Station on Orange County Line
-Planned Bristol/State College Bus Rapid Transit Line
-I-Shuttle
-Transit Corridor Boundary
Disney Resort
1.3 MAP
55
Passenger Trip Origins by Zip Code
Disney Resort
1.8 MAP
6 April 20086
ANAHEIM – DISNEY RESORT AREA
ARTICAnaheim Regional Transportation
Intermodal Center
“Airport Without Runways”
77
JWA PAX – RESIDENTS/VISITORS
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Anaheim - 92802 Garden Grove - 92840
Resident
Visitor
97%
90%
88
JWA PAX – AIRPORT TRANSIT MODE
0%
10%
20%
30%
40%
50%
60%
70%
80%
Anaheim 92802 Garden Grove 92840
Car-Dropped Off
Rental Car
Shuttle, Taxi, Bus
73%
56%
99
TRAVEL TIMES TO DISNEY RESORT
Airport MileageTravel Time(minutes)
John Wayne Airport 12.69 16 - 30
LAX 34.07 38 - 85
Ontario International Airport 34.73 41 - 60
Long Beach Airport 19.35 24 - 35
1010
AIR PASSENGER INCENTIVES
1111
AIR PASSENGER INCENTIVESFinancial Incentives: Price Break on Disney TicketsAir Ticket RebatesRebates on Hotel Rooms
Non-Financial IncentivesEarly Entrance into Disney ParkPreferred Event Seating
Ground Transportation ConnectionsFlyAway between ONT and Disney ResortThrough-Ticketing – Air Service and Ground TransitSeamless Travel Connections – baggage handling
1212
AIR PASSENGER INCENTIVES
ROCKFORD AIRPORT:
Sign up today for MilesAhead and receive e-mail savings and a $25 Travel Certificate good to any destination from RFD!
FREQUENT FLYER AWARD PROGRAM
CARRIER AWARD PROGRAMS
Double miles between Ontario and new route destinations
First Class Upgrades
13
AIR SERVICE DEVELOPMENT
Increase the number of cities with nonstop service from ONT• Focus on markets in Western U.S. – particularly important to support a marketing
partnership with the Disneyland Resort Disneyland Resort’s marketing/sales focus is in Western U.S.
• Focus on increasing air service to markets that would distinguish ONT’s air service profile from other SoCal satellite airports
9 of the 17 cities with nonstop service from ONT have service from every other SoCal airport; this creates “micro-markets”
ONT needs air service to markets in which it would truly offer an “airport alternative to LAX” EXAMPLE: During period of ExpressJet service to Western U.S. markets, ONT capture 22% of
passenger demand; without nonstop service, ONT share fell to 10%
1414
AIR SERVICE DEVELOPMENT
Attract airlines to provide nonstop service to major Eastern U.S. destinations• Return of Chicago (Midway) service is a good start• Resumption of service to New York City and Minneapolis/St. Paul•Nonstop service to points with little or no nonstop service from other
SoCal satellite airports (e.g., Boston, Philadelphia)
Continue effort to recruit additional air service to Mexico and CanadaContinue discussions with airlines interested in “mini-
hub” concept at ONT – the “ExpressJet-plus” model
15
STRATEGIC PARTNERSHIPS
Develop strategic partnerships with other regional aviation stakeholders including key public
agencies and private business to coordinate political support and funding strategies.
16
STRATEGIC PARTNERSHIPS
Purpose:
• Political Influence
• Funding Strategies
• Financial and In-Kind Contributions
• Appropriate Project Design and Operation
17
STRATEGIC PARTNERSHIPSPublic Agencies:
Orange County Cities
City of Anaheim – ARTIC
City of Ontario
SCAG
Private Sector:
Disney
Anaheim Visitors and Convention Bureau
Ontario Chamber of Commerce
18
NEXT STEPS:2010 REGIONAL AVIATION STRATEGY
• Develop Budget Requirements and Funding Plan
• Execute Cooperative Agreements with Key Agencies
• Implement Plan and Track Performance