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Losers, Winners, and Biased Trades Joseph Johnson; Gerard ... · winner and loser Hot and cold...

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Losers, Winners, and Biased Trades Joseph Johnson; Gerard J Tellis; Deborah J MacInnis Journal of Consumer Research; Sep 2005; 32, 2; ABI/INFORM Global pg. 324
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Page 1: Losers, Winners, and Biased Trades Joseph Johnson; Gerard ... · winner and loser Hot and cold hand— Gambler's fallacy— loser winner Gambler's fallacy— winner and loser Gambler's

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Losers, Winners, and Biased TradesJoseph Johnson; Gerard J Tellis; Deborah J MacInnisJournal of Consumer Research; Sep 2005; 32, 2; ABI/INFORM Globalpg. 324

Page 2: Losers, Winners, and Biased Trades Joseph Johnson; Gerard ... · winner and loser Hot and cold hand— Gambler's fallacy— loser winner Gambler's fallacy— winner and loser Gambler's

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Losers, Winners, and Biased Trades Joseph Johnson; Gerard ... · winner and loser Hot and cold hand— Gambler's fallacy— loser winner Gambler's fallacy— winner and loser Gambler's

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: Losers, Winners, and Biased Trades Joseph Johnson; Gerard ... · winner and loser Hot and cold hand— Gambler's fallacy— loser winner Gambler's fallacy— winner and loser Gambler's

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: Losers, Winners, and Biased Trades Joseph Johnson; Gerard ... · winner and loser Hot and cold hand— Gambler's fallacy— loser winner Gambler's fallacy— winner and loser Gambler's

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: Losers, Winners, and Biased Trades Joseph Johnson; Gerard ... · winner and loser Hot and cold hand— Gambler's fallacy— loser winner Gambler's fallacy— winner and loser Gambler's

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.


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