Date post: | 22-Nov-2014 |
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Education |
Upload: | chris-holmes |
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•Qualitative UX researcher•Brooklyn, NY•Archetypal middle child
• Lead guitar, 80’s hair metal• Los Angeles, CA•Alcoholic douchebag
Who is Chris Holmes?
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What are POPS?
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What are POPS?
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What are POPS?
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What are POPS?
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What are POPS?
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What are POPS?
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What are POPS?
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What are POPS?
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Challenges…• Scope
– 500+ spaces across all five boroughs of NYC.
• Methodology– No time and no budget.
• Recruitment– Finding a representative sample of users across a city of 7 million people.– Identifying users who could potentially be using these spaces but weren’t.
• Precedent– Could digital solutions solve real-world problems?– Would traditional qualitative research methodologies translate from the digital to the physical space?
• UX of meat space– What is the user experience of a physical space?– How do you qualify it / measure it / determine if it’s been improved?
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“We don’t know how to find out about things we don’t know about.”
– Dana Chisnell, Convey UX 2013
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The Methodology…
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Ethnography…
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Agile…
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“How do we reconcile a labour intensive and detail oriented science like ethnography, which focuses on holistic
contextual understanding of people in a situation, with something like Agile, which has a structured approach to
quick and dirty development with shiny results?”
– Alicia Dudek, ‘Agile Ethnography: A proposition’http://aliciadudek.wordpress.com/2012/07/23/agile-ethnography-a-proposition/
Agile Ethnography…
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Agile Ethnography…
Just f#cking do it!
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Where to start?
Assemble research teamInterview stakeholdersExplore the spacesIdentify the usersEstablish the current user experienceUnearth the current problems
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Everyone’s a Researcher…
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Everyone’s a Researcher…
Cover more groundCollect more artifacts and user storiesShared knowledgeNo need for deliverablesInterns gained valuable field experience
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The Spaces…The Spaces…
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Top of the POPS…Top of the POPS…
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Top of the POPS…Top of the POPS…
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Top of the POPS…Top of the POPS…
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Top of the POPS…Top of the POPS…
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Top of the POPS…Top of the POPS…
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Slop of the POPS…Slop of the POPS…
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Unexpected Challenges…
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Stakeholder Hostility…
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Unexpected Challenges…
Stakeholder hostilityLack of awareness of rules of use by building owners and securityHow to analyze findingsNo time for deliverablesDiscovering new audiences and avenues of enquiry at every turnSize of the problem went way beyond digital
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The Findings…
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Advocates & Users• Social Media• Empty Space for use• About this Space• Map & Location Finder• Schedule of Events• Rate a Space• Report a Problem• Suggestions
Owners & Advocates• POPS case studies• Nearby vendor & local business guide for
potential partnerships• Press kit• Affiliated programs• Marketplace to rent/lend empty POPS space
City Government & Owners• Resource library with robust search & filters• Tips & ideas for updating a space• Directory of local developers, architects,
landscapers & designers• Rules & regulations for various types of POPS• Furniture ideas & options• Guidelines for maintaining POPS• Adopt a Space program• ROI calculator application
Owners & Users• Social media interaction• Reporting hotline• Suggestions and comments• Schedule of events• Photo gallery• Direct user feedback• Comparative rankings
Solution: Improve Relationships
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Solution: Context of Use…Solution: Context of Use…
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Solution: Centralized Resources…
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Solution: Centralized Resources…
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The Outcome…
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Link to POPS video:http://db.tt/lpQTFgPk
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The Outcome…
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Tips for Young Players…Tips for Young Players…
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Tip 1:
Everyone’s a researcher
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Tip 2:
Adjust your expectations
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Tip 3:
Who the f#ck are you?
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Tip 4:
The Frog March
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Tip 5:
Soylent Green is people
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Useful Techniques…
CGBs (Creepy Guy in the Bushes)The Noob Tube (or The Rookie Monster)Local Yokel (or Look Ma, I’m On TV)Boat Show Bikini TheoryIn the Pipe, 5x5 ($5 for 5 Minutes)
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Resources…‘Privately Owned Public Space : The New York City Experience’, by Jerold S. Kaydenhttp://goo.gl/RelCSC
Privately Owned Public Space in New Yorkhttp://apops.mas.org/
Municipal Arts Societyhttp://mas.org/
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Thank you…Acknowledgements:
Amaani HamidChris MichaudHuge Studio (Mea, Matt & Christian)Alexis Taylor, MASJerold Kayden, APOPS
E: [email protected]: @Chris_Holmes_UX